Toni Cowan-Brown
Toni Cowan-Brown
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The new sports content creators | the 'Edutainers'
We've seen a big rise of sports content creators across the board - commentators with their own shows, business insides, sports analysts, athletes turned creators, influencers... There seems to be a desire right now to move away from influencers to thought leaders - the rise of 'edutainers'.
There is a massive opportunity right now on UA-cam for sports content creators to shift this space.
Subscribe to see the next episode: www.youtube.com/@tonicowan-brown
Chapters:
0:00 Intro
01:00 Reed Duchscher and the opportunity for sports content creators
03:22 The Sportish and Morgan Riddle offering something new and different
04:48 The UA-cam landscape is ripe for this content
07:11 Global sporting events adding to the entertainment roster
07:45 Pat McFee as a blueprint
11:49 The 'Beatification' of UA-cam
13:45 The rise of intellectual influencers
18:50 We need it all - creators, influencers and athletes
21:35 Sports as a platform to tackle societal challenges
I tell stories on the internet:
On TikTok, I upload videos daily on all things F1: www.tiktok.com/@f1toni?lang=en
On Instagram, I share the BTS moments as an F1 and tech creator: tonicowanbrown
On Threads, I share fleeting thoughts: www.threads.net/@tonicowanbrown
I also co-host a tech trends podcast: another-podcast.simplecast.com/
Edited: yours truly (I'm aware of my limitations) with @Descript
Переглядів: 244

Відео

The 'boy from Barbados' but just call him Zane Maloney
Переглядів 15814 днів тому
I 'sat down' with F2 driver Zane Maloney during the FE Monaco race weekend to hear more about his journey in F2, his work as a reserve driver in FE and F1 and what fuels him. Subscribe to see the next episode: www.youtube.com/@tonicowan-brown Chapters: 0:00 Intro 0:30 Switching from F2 to FE 03:00 The boy from Barbados 04:00 How does Rihanna fit into the picture? 04:30 Let's talk about Monaco a...
Politics and sports - a winning Formula?
Переглядів 158Місяць тому
The American elections are in full swing and Donald Trump seems to be popping up at all the big motorsports events. Is Joe Biden missing a trick here? Republicans have NASCAR and Democrats could very easily 'have' Formula E which now races in Portland. But it doesn't look like the administration or Joe Biden knows that Formula E even exists. Subscribe to see the next episode: www.youtube.com/@t...
Ever wondered what it's like to race around Monaco? | Electric lap in Monaco #F1 #FE
Переглядів 210Місяць тому
Ever wondered what it's like to race around Monaco doing 190kph? I did it for you so you don't have to. Thanks @fiaformulae for the ride of a lifetime with none other than Bruno Correia - the FIA Formula E safety car driver. I tell stories on the internet: On TikTok, I upload videos daily on all things F1: www.tiktok.com/@f1toni On Instagram, I share the stories that come across my radar and th...
Is Formula E the future of motorsports?
Переглядів 3052 місяці тому
Is Formula E the future of motorsports?
How do you tell the story of Formula One | A conversation with Joshua Robinson from the WSJ
Переглядів 4023 місяці тому
How do you tell the story of Formula One | A conversation with Joshua Robinson from the WSJ
Why is NASCAR racing in downtown Los Angeles? | The Clash at the Coliseum
Переглядів 2893 місяці тому
Why is NASCAR racing in downtown Los Angeles? | The Clash at the Coliseum
I failed at YouTube. Here's my solution.
Переглядів 6153 місяці тому
I failed at UA-cam. Here's my solution.
Why did this F1 story get taken down?
Переглядів 4,1 тис.3 місяці тому
Why did this F1 story get taken down?
The reason why Stake and Kick are in Formula 1
Переглядів 2,9 тис.3 місяці тому
The reason why Stake and Kick are in Formula 1
Pilote de FE, Norman Nato, explique le volant de la Gen 3 (FR)
Переглядів 2874 місяці тому
Pilote de FE, Norman Nato, explique le volant de la Gen 3 (FR)
US F1 Grand Prix in Austin | Paddock Club vs. FIA Media Accreditation
Переглядів 4,6 тис.8 місяців тому
US F1 Grand Prix in Austin | Paddock Club vs. FIA Media Accreditation
Beyond Drive To Survive | growth and decline of F1 popularity
Переглядів 1,7 тис.8 місяців тому
Beyond Drive To Survive | growth and decline of F1 popularity
Bloomberg Screentime | The future of sports, culture and entertainment
Переглядів 3538 місяців тому
Bloomberg Screentime | The future of sports, culture and entertainment
Hi. I'm Toni | I'm a tech and F1 commentator
Переглядів 1,7 тис.8 місяців тому
Hi. I'm Toni | I'm a tech and F1 commentator

КОМЕНТАРІ

  • @eyupalkabab9634
    @eyupalkabab9634 15 годин тому

    Then why da fuk are you not famous

  • @HappyPd
    @HappyPd День тому

    Hey I recently watched your video about media accreditation. I am currently a student right now and I am looking forward to F1 photography/ Sports photography. Do you have any tips or suggestions to become a photographer? I loved your videos btw

  • @robertobaldea
    @robertobaldea 2 дні тому

    Really really insightful to hear as a content creator, a lot of value about what the state of the "creator space" is at the moment and what it could become, keep up the good work Toni, on adore!! :))

  • @AlanisKing
    @AlanisKing 3 дні тому

    Loved all of this

    • @tonicowan-brown
      @tonicowan-brown 3 дні тому

      Thanks hun 🙏

    • @sabrinasomalobonini2377
      @sabrinasomalobonini2377 2 дні тому

      Really great video, Toni! It is exciting to see how it's all evolving in this space. And I agree we need all kinds of content creators. I follow them all for different reasons, so they all have a place. I'm in the process of turning into a sports content creator (started this year and still figuring out what works best for me) so these kinds of videos from someone so knowledgeable and experienced as you are gold to me 🙌🏼

    • @tonicowan-brown
      @tonicowan-brown 2 дні тому

      @@sabrinasomalobonini2377 thanks Sabrina for watching and taking the time to drop this comment 🙏

  • @grumpomumbo2968
    @grumpomumbo2968 4 дні тому

    ur doing the same thing

  • @jenniegao3013
    @jenniegao3013 6 днів тому

    Well buying a ticket to a specific teams Paddock club grant me access to the paddock?( will I get the VIP pass?)

    • @tonicowan-brown
      @tonicowan-brown 2 дні тому

      I’m honestly not 100% sure as so many variables come into play but yes most have a VIP tour in the paddock but it’s only for 30min and you will be escorted down

    • @jenniegao3013
      @jenniegao3013 2 дні тому

      @@tonicowan-brown ohh okay i see thank you

  • @augustehoulle7850
    @augustehoulle7850 7 днів тому

    Sport is an industry, it’s a great industry and the drivers probably like each other very much (except lance stroll he can go fuck himself) so it’s a very thin line

  • @hubyone6678
    @hubyone6678 7 днів тому

    Norman Nato TOP Pilote

  • @jancam464
    @jancam464 14 днів тому

    I would love that. Looks like so much fun.

  • @DarkTechnology1
    @DarkTechnology1 19 днів тому

    We will make sure he doesn't escape

  • @mariegamer2146
    @mariegamer2146 20 днів тому

    i think crypto and any form of gambeling sponsors should be outlawed. But most sponsors arent advertising to the F1 fan since 99% is irellevant for normal people. Its more like they are advertising to other Buisnesses.sponsers

  • @alexandramarberry1023
    @alexandramarberry1023 21 день тому

    That is an insanely short track! I've been on go-kart tracks that were longer 😂

  • @jancam464
    @jancam464 22 дні тому

    Hi Toni! I found you! Love your content. I thought I was the only political nerd that also follows F1. Looking forward to your interview with the Ferrari guys

  • @zachlavineciervo25yt
    @zachlavineciervo25yt 24 дні тому

    Why los angeles daytona was better

  • @zeus.edwards2662
    @zeus.edwards2662 25 днів тому

    thank you for all the information...

  • @matthhieu
    @matthhieu Місяць тому

    Great 👍

  • @Kimberly_jk
    @Kimberly_jk Місяць тому

    i love this content! and am definitely finding a way to go to the formula e race in portland!

    • @tonicowan-brown
      @tonicowan-brown Місяць тому

      I hope you can make it happen - prices are really affordable, most of the time. And thanks for the kind words.

  • @jamsque
    @jamsque Місяць тому

    Formula E has been consistently unable to use Formula E races to raise awareness of Formula E, I don't see how Biden engaging with it really gets him anything. I like FE, I want it to succeed, but it has no fans and no relevance outside of a very niche community.

    • @tonicowan-brown
      @tonicowan-brown Місяць тому

      I agree partially (actually almost entirely) - but FE does have very vocal and dedicated fans and it is the most relevant motorsports series we have today (how can it not be). But you are spot on in that it seems to struggle to create hype and excitement around the series even though the racing product is soooo good.

  • @tonicowan-brown
    @tonicowan-brown Місяць тому

    LINK to the POLITICO article - www.politico.com/news/magazine/2024/03/29/formula-e-electric-car-racing-00148888

  • @voongnz
    @voongnz Місяць тому

    I'm surprised that Tesla, BYD and other EV manufacturers haven't entered this championship and only the legacy automakers and their customer teams.

  • @edenkim4103
    @edenkim4103 Місяць тому

    I HATE BENJAMIIN

  • @eucedwin
    @eucedwin Місяць тому

    Put away the phone and just enjoy the lap.

    • @tonicowan-brown
      @tonicowan-brown Місяць тому

      It was my literal job to film and document the lap but thanks for the tip

  • @tonicowan-brown
    @tonicowan-brown Місяць тому

    This was absolutely surreal to do and I was left speechless. Thak you FE for making this happen

  • @mattykauer2217
    @mattykauer2217 Місяць тому

    Do they all speak in code then ?

  • @princeroyal195
    @princeroyal195 Місяць тому

    F1 teams going to cause WW3 is what I got from this

  • @siddhant46s54
    @siddhant46s54 Місяць тому

    The madlad actually won the race with his sim racing team too the in the early morning of the race day . He only had to do 11 laps in the online race for it to register as a proper participant in the race, but Max went ahead and did 35 laps and considering that this is his hobby and his teams mates are professional sim racing athletes, Max was only 0.5 seconds behind to all his pro teammates in the average laptimes and stint pace which is wild + he goes on to win an intense race where the RB is clearly not the fastest car on track that day (Mclaren was easily catching up and overtaking him in the last few laps if not for the Max’s X factor and his skill to manage the gap on low ERS too ! )

  • @InchFab
    @InchFab Місяць тому

    He's lucky to have a car that can match his ability. There are half a dozen drivers that would have 3 more championships instead of him if the roles were reversed. I'm in awe of the six bespoke cars within a tenth over a quali lap.

  • @shyadeny
    @shyadeny Місяць тому

    She thinks 24 is too much loooooooooool

    • @tonicowan-brown
      @tonicowan-brown Місяць тому

      When you are in my comment section you don't comment as if I'm not here.

  • @borandiUK
    @borandiUK Місяць тому

    Baseball teams play 180 games a season. 24 races isn't too much, it doesn't dilute shit. Teams need more drivers to rotate in and out, same with mechanics. Imagine if each team had 3 drivers to split between 48 race spots (24 races * 2 seats).

    • @tonicowan-brown
      @tonicowan-brown Місяць тому

      Baseball and F1 are no comparable just like any NASCAR and IndyCar driver will tell you travelling within a country (no matter how big said country is) is just not the same as travelling around the global and dealing with that kind of logistics /set-up and jet lag.

  • @eoincassin4265
    @eoincassin4265 Місяць тому

    Hopefully next year we can have a whole season without the fat muppet constantly talking about food instead of F1 and being a drama queen with Kravitz where they just gossip about F1

  • @David0Izzy
    @David0Izzy Місяць тому

    Why would putting the steering wheel back on matter in an emergency situation?

    • @Eeeeeex2
      @Eeeeeex2 Місяць тому

      In less dangerous situation this allow crew to steer and move the car out of the way, if the situation extremely dangerous like the car lit on fire they don't have to add back.

    • @tonicowan-brown
      @tonicowan-brown Місяць тому

      It's good practice and training for the more mundane moments when they may have to exit the car and leave it on track. Without the steering wheel, the marshals can't move it anywhere.

  • @user-xb1ht4py2v
    @user-xb1ht4py2v Місяць тому

    Did the FIA and F1 penalize Grojean for not putting the wheel back on after that little shunt he had a few years back? LOL

  • @Isupportpolicewaivingrightsand
    @Isupportpolicewaivingrightsand Місяць тому

    How do f1 cars get across the sea

    • @tonicowan-brown
      @tonicowan-brown Місяць тому

      air freight mostly. Some extra parts are put on boats when they aren't urgent and teams have a handful of different parts at any given moment going to the next location

  • @dharmasworld
    @dharmasworld Місяць тому

    Which races would you axe? Personally I love having so many races. But I do get that it’s a lot to ask of f1 staff. Plus the chances of me watching all 24 races is unlikely as I have a life. 😂

  • @cfieldc
    @cfieldc Місяць тому

    I love watching pitstops and am even more impressed it's a second job. Do pit crew members get paid extra in addition to what they earn for their original garage jobs?

    • @tonicowan-brown
      @tonicowan-brown Місяць тому

      I believe they do yes. And then of course there is the unofficial 'pit stop' championship that they all get very excited for and work towards. The Red Bull team talks about this a lot

    • @cfieldc
      @cfieldc Місяць тому

      @@tonicowan-brown Thanks for additional info. Hadn't heard about pit stop competition before!

  • @adriancfreiburg5044
    @adriancfreiburg5044 Місяць тому

    So what is it then?

    • @tonicowan-brown
      @tonicowan-brown Місяць тому

      As I say in the video, in F1, it's Ferrari sparkling wine. Also it has nothing to do with SCuderia Ferarri

  • @benjaminchew2477
    @benjaminchew2477 Місяць тому

    F1 becoming fake😂😂😂

  • @LucasdiGrassi
    @LucasdiGrassi Місяць тому

    Yep

  • @silhouetta6983
    @silhouetta6983 Місяць тому

    That’s how my robotics team does it at FRC competitions too!

  • @j.b.e.5149
    @j.b.e.5149 Місяць тому

    Hotest hair ever

  • @bmaldoa
    @bmaldoa 2 місяці тому

    Great video!! Do you know the difference between all the accreditations colors or Journalist Paddock vs Journalist PitLane?

  • @petercebaero
    @petercebaero 2 місяці тому

    Do you get access to paddock with media accreditation?

    • @tonicowan-brown
      @tonicowan-brown 2 місяці тому

      yes you get access to the media center and the Paddock, not paddock hospitality

    • @petercebaero
      @petercebaero 2 місяці тому

      @@tonicowan-brown thank you! Do you get access to the pit lane or that’s separate?

  • @xN1NJAshotsx
    @xN1NJAshotsx 2 місяці тому

    Pointless and boring

  • @robben896
    @robben896 2 місяці тому

    I think it is but its also a downgrade imo. We have no choice but to use formula e lol its like when losing weight you have no choice but to eat less meat and more lettuce xD

  • @keiming2277
    @keiming2277 2 місяці тому

    I certainly hope it's NOT

  • @MooncricketsInc
    @MooncricketsInc 2 місяці тому

    The yanks took over f1 and are trying their best to change it from racing to a show with shiny colors and insufferable people,as well as garbage drama shows on netflix. Not to mention adding terrible tracks and fake saturday races. It's a shame that the wrong country is in charge of f1 now..

  • @Puj0
    @Puj0 2 місяці тому

    I really loved the last few videos, but keep getting distracted by hand movements. Anyways, I'm interested if Formula E will go slightly towards EVs like McMurtry Speirling and Rimac Nevera similarly like how F1 had Aston Martin Valkyrie and Mercedes AMG ONE? And also, how can Formula E be enticing for Sim Racers? And lastly, what is Autonomous Racing League?

  • @LittleTipple
    @LittleTipple 2 місяці тому

    Fantastic Video, as always - have driven me to understand more about Formula E. thank you!

  • @dutozousa
    @dutozousa 2 місяці тому

    O lo é fórmula E bit The sound off F1 it’s amazing

  • @checkeredflagfilms
    @checkeredflagfilms 2 місяці тому

    I simply chatted my way into the Mexico GP in '88. Times have changed haha