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How To SaaS
Canada
Приєднався 5 січ 2022
We work with Founders, CEOs and Investors who are looking to capture the marketing potential of their SaaS company.
👇🏽 Find Us Here
www.howtosaas.com/
🔔 Get Bite-Sized Insights on SaaS Marketing:
www.howtosaas.com/saas-marketing-simplified
📚 Get a copy of of Post-Acquisition Marketing: How to create enterprise value in the first 100 days:
www.howtosaas.com/post-acquisition-marketing
🎧 Private Equity Value Creation Podcast:
www.howtosaas.com/pevaluecreation
👇🏽 Find Us Here
www.howtosaas.com/
🔔 Get Bite-Sized Insights on SaaS Marketing:
www.howtosaas.com/saas-marketing-simplified
📚 Get a copy of of Post-Acquisition Marketing: How to create enterprise value in the first 100 days:
www.howtosaas.com/post-acquisition-marketing
🎧 Private Equity Value Creation Podcast:
www.howtosaas.com/pevaluecreation
Ep. 58: Scott Stouffer, scaleMatters | Using Data to Make Effective Go-To-Market Investments
This episode is sponsored by scaleMatters.
Shiv speaks with Scott Stouffer, CEO and Founder at scaleMatters, all about data - data hygiene, data infrastructure, and the insights that come from data to make those important value creation decisions.
Learn how scaleMatters - a firm that specializes in go-to-market analytics - reviews and audits client data, why it’s important for companies and PE firms to take on this work, how to establish the metrics you need in your dashboards, and more.
⏱️ Time Stamps
0:00 Intro
2:59 About scaleMatters' Data-First Manifesto and their approach to analyzing and auditing clients' data
20:02 Why it's important for companies to take on data infrastructure work
27:34 Why founders should prioritize this data work, even before looking for PE funding
30:00 The most important dashboards and metrics you need to make impactful decisions, and how to design those dashboards
37:11 How to ensure your data models account for the differences when reporting top-down vs bottom-up forecasts and results
42:22 How do you connect the initial investment to each metric and ROI while setting realistic goals for the team?
🎙️ Tune into the Private Equity Value Creation Podcast:
www.howtosaas.com/pevaluecreation
📚 Grab a copy of of Exit-Ready Marketing:
www.howtosaas.com/exit-ready-marketing
👇🏽 Find Us Here
www.howtosaas.com/
The information contained in this podcast is not intended to constitute, and should not be construed as, investment advice.
Shiv speaks with Scott Stouffer, CEO and Founder at scaleMatters, all about data - data hygiene, data infrastructure, and the insights that come from data to make those important value creation decisions.
Learn how scaleMatters - a firm that specializes in go-to-market analytics - reviews and audits client data, why it’s important for companies and PE firms to take on this work, how to establish the metrics you need in your dashboards, and more.
⏱️ Time Stamps
0:00 Intro
2:59 About scaleMatters' Data-First Manifesto and their approach to analyzing and auditing clients' data
20:02 Why it's important for companies to take on data infrastructure work
27:34 Why founders should prioritize this data work, even before looking for PE funding
30:00 The most important dashboards and metrics you need to make impactful decisions, and how to design those dashboards
37:11 How to ensure your data models account for the differences when reporting top-down vs bottom-up forecasts and results
42:22 How do you connect the initial investment to each metric and ROI while setting realistic goals for the team?
🎙️ Tune into the Private Equity Value Creation Podcast:
www.howtosaas.com/pevaluecreation
📚 Grab a copy of of Exit-Ready Marketing:
www.howtosaas.com/exit-ready-marketing
👇🏽 Find Us Here
www.howtosaas.com/
The information contained in this podcast is not intended to constitute, and should not be construed as, investment advice.
Переглядів: 51
Відео
Ep. 57: Sean Cantwell, Volition Capital | Growing Portcos by Building the Operations Function
Переглядів 4914 днів тому
Ep. 57: Sean Cantwell, Volition Capital | Growing Portcos by Building the Operations Function
Ep. 56: Jordon Kruse & Matt Wilson, Oaktree Capital | Opportunities in Special Situations Investing
Переглядів 35521 день тому
Ep. 56: Jordon Kruse & Matt Wilson, Oaktree Capital | Opportunities in Special Situations Investing
Silicon Y’all 2024 - Create Enterprise Value With Marketing
Переглядів 6621 день тому
Silicon Y’all 2024 - Create Enterprise Value With Marketing
Ep. 55: Inovia Capital Panel | Successful Acquisitions From the People, Cultural, and Technical Side
Переглядів 5528 днів тому
Ep. 55: Inovia Capital Panel | Successful Acquisitions From the People, Cultural, and Technical Side
Ep.54: Aldy Keene, Loyalty Research Center | The Importance of Customer Loyalty for Portcos
Переглядів 38Місяць тому
Ep.54: Aldy Keene, Loyalty Research Center | The Importance of Customer Loyalty for Portcos
Ep.53: Randy Garg, Vistara Growth | Leveraging Growth Debt as an Alternative Means of Funding
Переглядів 75Місяць тому
Ep.53: Randy Garg, Vistara Growth | Leveraging Growth Debt as an Alternative Means of Funding
Ep.52: Tim Strickland, Summit Partners | Fostering a Culture of Data, Accountability and Alignment
Переглядів 74Місяць тому
Ep.52: Tim Strickland, Summit Partners | Fostering a Culture of Data, Accountability and Alignment
Ep.51: Brian Neider, Lead Edge Capital | How Boards Can Add Value to Portcos
Переглядів 103Місяць тому
Ep.51: Brian Neider, Lead Edge Capital | How Boards Can Add Value to Portcos
Ep.50: Jeff Standridge, Innovation Junkie | Seven-Domain Diagnostic For Strategic Growth
Переглядів 672 місяці тому
Ep.50: Jeff Standridge, Innovation Junkie | Seven-Domain Diagnostic For Strategic Growth
Ep.49: Paul Swaney, Swaney Group Capital | Creating Value When Investing in Industrial Businesses
Переглядів 1142 місяці тому
Ep.49: Paul Swaney, Swaney Group Capital | Creating Value When Investing in Industrial Businesses
Ep.48: Peter Walker, Carta | Using Equity to Attract & Retain Employees
Переглядів 652 місяці тому
Ep.48: Peter Walker, Carta | Using Equity to Attract & Retain Employees
Ep.47: David Bluth, GLC Advisors | How the Market Has Shifted for SaaS M&A
Переглядів 832 місяці тому
Ep.47: David Bluth, GLC Advisors | How the Market Has Shifted for SaaS M&A
Ep.46: Omair Sarwar, Gearbox Capital | Matching Values with Founder-Led Companies
Переглядів 1072 місяці тому
Ep.46: Omair Sarwar, Gearbox Capital | Matching Values with Founder-Led Companies
Ep.45: Shiv Narayanan and Kate Hawkes, How To SaaS I How C-Level Marketers Impact Company Growth
Переглядів 1402 місяці тому
Ep.45: Shiv Narayanan and Kate Hawkes, How To SaaS I How C-Level Marketers Impact Company Growth
Ep.44: Alex Western, Terminus Capital Partners | Finding Clarity With the Vision Prism
Переглядів 643 місяці тому
Ep.44: Alex Western, Terminus Capital Partners | Finding Clarity With the Vision Prism
Ep.43: Mohammad Rasouli and Philipp Reineke, AIx2 | Improving Investment Processes with AI
Переглядів 723 місяці тому
Ep.43: Mohammad Rasouli and Philipp Reineke, AIx2 | Improving Investment Processes with AI
Ep.42: Kevin Iudicello, Realization Capital Partners | Generating Value with Secondary Investments
Переглядів 733 місяці тому
Ep.42: Kevin Iudicello, Realization Capital Partners | Generating Value with Secondary Investments
Ep.41: Sunaina Sinha, Raymond James | How to Improve ROI with Capital Formation Strategies
Переглядів 473 місяці тому
Ep.41: Sunaina Sinha, Raymond James | How to Improve ROI with Capital Formation Strategies
Ep.40: Richard Lichtenstein, Bain & Company | How to Create Value Using GenAI
Переглядів 1423 місяці тому
Ep.40: Richard Lichtenstein, Bain & Company | How to Create Value Using GenAI
Ep.39: Dave Mangot, Mangoteque | How to Leverage DevOps to Deliver a Competitive Product
Переглядів 473 місяці тому
Ep.39: Dave Mangot, Mangoteque | How to Leverage DevOps to Deliver a Competitive Product
Ep.38: David Acharya, Acharya Capital Partners | Growing Portcos through M&A
Переглядів 594 місяці тому
Ep.38: David Acharya, Acharya Capital Partners | Growing Portcos through M&A
Ep.37: Matthew Safaii, Arrowroot Capital | Improving Alignment in Software Investments
Переглядів 2754 місяці тому
Ep.37: Matthew Safaii, Arrowroot Capital | Improving Alignment in Software Investments
Ep.36: Edgar Baum, Avasta | How to Correctly Size Your Market
Переглядів 1064 місяці тому
Ep.36: Edgar Baum, Avasta | How to Correctly Size Your Market
Ep.35: Devin Mathews, ParkerGale | How to Create Value by Being Unconventional
Переглядів 614 місяці тому
Ep.35: Devin Mathews, ParkerGale | How to Create Value by Being Unconventional
How to Chart a Path to Becoming a C-Level Marketer
Переглядів 714 місяці тому
How to Chart a Path to Becoming a C-Level Marketer
How To Find Candidates For High-Demand Senior Roles
Переглядів 54 місяці тому
How To Find Candidates For High-Demand Senior Roles
Ep.34: Hillel Zidel, Kennet Partners | Expanding Companies to International Markets
Переглядів 694 місяці тому
Ep.34: Hillel Zidel, Kennet Partners | Expanding Companies to International Markets
Ep.33: Craig Dupper, Elan Growth Partners | A Partner Equity Approach to Investing
Переглядів 535 місяців тому
Ep.33: Craig Dupper, Elan Growth Partners | A Partner Equity Approach to Investing
Ep.32: Mark Kearney, Ascent CFO Solutions | Using Finance as a Strategic Growth Lever
Переглядів 635 місяців тому
Ep.32: Mark Kearney, Ascent CFO Solutions | Using Finance as a Strategic Growth Lever
Pretty obvious.
How has this not gone monster? Quality conversation and content Shiv, thank you! Huge insights and smarts generously shared by Justin - thank you :)
Great insights from Peter and Shiv on such a critical topic! Understanding how equity can play a pivotal role in attracting and retaining top talent is key for any PE-backed company looking to stay competitive. Key takeaways: -Equity as a recruitment tool: Companies can offer equity to employees to create long-term incentives and foster loyalty. -Data-driven decisions: Carta’s first-party data helps leaders understand industry trends and make informed decisions about equity distribution. -Retaining talent: Offering equity not only attracts but also helps in retaining employees by aligning their success with the company’s growth
Tremendously insightful. Probably have more depth than all other talks about (secondary) VC for quite a while
Thanks to both interviewer & the guest. Great work
I still don't get his cap table misalignment point, even after the interviewer trying to probe into that...
hello can u share the template link please
great conversation! Thanks for sharing
🍀 "promo sm"
Great podcast, thanks Shiv and Kevin. Nicely done!
Great show!
Good stuff. #1 YT views provider -> *promo sm*!!!
Your opinion on article generator?
you do not need content generator. existing software do not allow to get truthful articles. Order amazing press releases to see results at textscout :-) ;-)
Please send me the template.
You can download a copy of the template here: www.howtosaas.com/content-strategy-template
Can I get the template pleae
You can download a copy of the template here: www.howtosaas.com/content-strategy-template
Please send template
You can download a copy of the template here: www.howtosaas.com/content-strategy-template
Love your content. Request your help in branding a cleaning product brand.
Thanks! If you're interested in a consultation, head to our website: www.howtosaas.com/
Keep sharing value and helping others🔥
Private equity firms have always been the driving force behind startups and businesses. However, the way they carry out their work has changed over time. In the past, they would invest in a company through debt or equity and then wait for it to grow. Nowadays, they use digital marketing as a growth lever that can provide immediate returns on investment.
Template please
You can download a copy of the template here: www.howtosaas.com/content-strategy-template