Elena Bezborodova
Elena Bezborodova
  • 62
  • 368 777
How to create a content strategy for a small business (template included)
🪄 Repurpose just one piece into WEEKS of content with one of my favorite tools - Riverside. Sign up to Riverside now riverside.fm/creators/affiliates/elena-bezborodova and use coupon code ELENA15 for a 15% discount.
TIMECODES
0:00 How to create a content marketing strategy
0:33 [step 1 ]
0:41 --- Resources & stakeholders
2:21 --- Goals
3:00 [step 2]
3:04 --- Content calendar
3:35 --- Creating 43 pieces of content out of one video with Riverside
6:26 --- Content briefs
6:38 --- Target audience
7:16 --- Competitor analysis
8:43 [step 3]
8:47 --- Content marketing reporting
9:10 --- Retrospective sessions
THE CONTENT MARKETING TEMPLATE I USED: bit.ly/3T9yu4E
USEFUL RESOURCES
✔️ Subscribe to my marketing newsletter: www.elenabez.com/
✔️ Book a paid career consultation with me: len.bezborodova@gmail.com
✔️ Book a consultation with a growth mentor from the world’s leading startups: www.growthmentor.com/?ref=elenabezborodova
MY FAVOURITE TOOLS
✔️ Notion: affiliate.notion.so/pfu1tfxcvlrg
✔️ Hoppy Copy - Create amazing marketing & sales copy, super easily: www.hoppycopy.co/?via=elena
ABOUT ME
👋 Hey there! I am a digital marketer and startup advisor with 8+ years of experience. I talk about all things marketing on this channel and share career tips.
🤝 For sponsorships: www.passionfroot.me/elena-bezborodova
LET'S BE FRIENDS
LinkedIn: www.linkedin.com/in/elenabez
Instagram: lena.bezborodova
My growth marketing newsletter: www.elenabez.com/
Some of the links in this description are affiliate links that I get a kickback from 😜 Thanks for supporting the channel!
#growthmarketing #digitalmarketing #marketingcareer #contentmarketing #contentcalendar #riverside
Переглядів: 294

Відео

This is how much you will earn in marketing
Переглядів 222Місяць тому
Save 10% on the annual CXL plan for the Digital Analytics mini degree and 120 marketing courses taught by top 1% marketers: cxl.com/institute/offer/10ap#_r_elena28 TIMECODES 00:00 - I have analyzed 100 marketing positions (and their median salaries) 01:00 - Social media marketing salaries 03:31 - Proven ways to grow your salary 5:50 - Growth marketing salaries 7:24 - Content marketing salaries ...
Horrible marketing advice that’s KILLING small businesses
Переглядів 557Місяць тому
TIMECODES 0:00 - I'll show you 5 harmful marketing tips (and better alternatives) 0:41 - #1 1:43 - #2 3:47 - #3 5:18 - #4 6:54 - #5 MY FAVOURITE TOOLS ✔️ Notion: affiliate.notion.so/pfu1tfxcvlrg ✔️ Hoppy Copy - Create amazing marketing & sales copy: www.hoppycopy.co/?via=elena USEFUL RESOURCES ✔️ Access all the prompts here: bit.ly/3zrhv6P ✔️ Subscribe to my growth marketing newsletter: www.ele...
21 GENIUS ChatGPT Prompts for Marketers
Переглядів 5272 місяці тому
USEFUL RESOURCES ✔️ Access all the prompts here: bit.ly/3zrhv6P ✔️ Subscribe to my growth marketing newsletter: www.elenabez.com/ ✔️ Book a paid career consultation with me: len.bezborodova@gmail.com ✔️ Book a consultation with a growth mentor from the world’s leading startups: www.growthmentor.com/?ref=elenabezborodova MY FAVOURITE TOOLS ✔️ Notion: affiliate.notion.so/pfu1tfxcvlrg ✔️ Hoppy Cop...
A beginner's guide to email marketing (for small businesses)
Переглядів 5434 місяці тому
Head to bit.ly/3w25bbK to get 15% off your annual Penji plan using code ELENA10 MY FAVOURITE MARKETING COURSES 📚 The Growth Marketing Minidegree by CXL: cxl.com/institute/programs/growth-marketing-training/#_r_elena28 📚 Become great at Excel and Google Sheets: cxl.com/institute/online-course/excel-sheets-for-marketers/#_r_elena28 USEFUL RESOURCES ✔️ Subscribe to my growth marketing newsletter: ...
How I learn digital marketing under 100$ per month
Переглядів 9376 місяців тому
Marketing Course - Target Internet ($49 instead of $305 for lifetime access): shorturl.at/cMQRT TidyCal - your simple calendar management tool ($29 instead of $144 for lifetime access): shorturl.at/esA05 OTHER FAVOURITE MARKETING COURSES 📚 The Growth Marketing Minidegree by CXL: cxl.com/institute/programs/growth-marketing-training/#_r_elena28 📚 Become great at Excel and Google Sheets: cxl.com/i...
How to create a marketing plan (step-by-step): best tools, strategies, and examples
Переглядів 3,3 тис.9 місяців тому
Head to bit.ly/3GkHPQa to save 10% off your annual Scrintal plan using code ELENA10 MY FAVOURITE MARKETING COURSES 📚 The Growth Marketing Minidegree by CXL: cxl.com/institute/programs/growth-marketing-training/#_r_elena28 📚 Become great at Excel and Google Sheets: cxl.com/institute/online-course/excel-sheets-for-marketers/#_r_elena28 USEFUL RESOURCES ✔️ Subscribe to my growth marketing newslett...
5 MIND-BLOWING marketing tools you wish you knew earlier
Переглядів 82310 місяців тому
THE TOOLS ✔️ VEED.IO - www.veed.io/ ✔️ Visme - www.visme.co/?ref=elena48 ✔️ xTiles - xtiles.app/en ✔️ Hoppy Copy - www.hoppycopy.co/?via=elena ✔️ Headline Analyzer - coschedule.com/headline-analyzer Some of the links are affiliate links that I get a kickback from at no cost to you. Thanks for supporting the channel! MY FAVOURITE MARKETING COURSES 📚 The Growth Marketing Minidegree by CXL: cxl.co...
I wasted my 20s
Переглядів 1,7 тис.11 місяців тому
Just wanted to share something personal. Hoping my reflections can offer some comfort and inspiration at least for some of you 💛 MY FAVOURITE MARKETING COURSES 📚 The Growth Marketing Minidegree by CXL: cxl.com/institute/programs/growth-marketing-training/#_r_elena28 📚 Become great at Excel and Google Sheets: cxl.com/institute/online-course/excel-sheets-for-marketers/#_r_elena28 USEFUL RESOURCES...
Become a growth marketer - Your step-by-step guide (template included)
Переглядів 4,5 тис.11 місяців тому
🔗 Grab a free growth marketer roadmap: easy-failing-049.notion.site/Growth-Marketer-learning-roadmap-for-beginners-eb55d190d87b4be3a66f9d714517c777 MY FAVOURITE MARKETING COURSES 📚 The Growth Marketing Minidegree by CXL: cxl.com/institute/programs/growth-marketing-training/#_r_elena28 📚 Become great at Excel and Google Sheets: cxl.com/institute/online-course/excel-sheets-for-marketers/#_r_elena...
7 Growth Marketing Strategies for Startups With No Money (Data-Backed)
Переглядів 1,1 тис.11 місяців тому
SOURCES ✔️ How Much Does Google Ads Cost in 2023? www.wordstream.com/blog/ws/2015/05/21/how-much-does-adwords-cost#:~:text=The average cost per click,$50 or more per click ✔️ How Startups Can Use Influencer Marketing to Grow Their Business: grin.co/blog/influencer-marketing-for-startups/ ✔️ Lessons on Bootstrapping a SaaS to $2M ARR saasclub.io/podcast/veed-io-bootstrapping-a-saas-to-2-million-...
5 Reasons NOT to Become a Digital Marketer (No One Tells This)
Переглядів 3,1 тис.11 місяців тому
MY FAVOURITE MARKETING COURSES 📚 The Growth Marketing Minidegree by CXL: cxl.com/institute/programs/growth-marketing-training/#_r_elena28 📚 Become great at Excel and Google Sheets: cxl.com/institute/online-course/excel-sheets-for-marketers/#_r_elena28 USEFUL RESOURCES ✔️ Subscribe to my growth marketing newsletter: www.elenabez.com/ ✔️ Book a career consultation with me: len.bezborodova@gmail.c...
How I made an entire EMAIL MARKETING STRATEGY with AI Tools (under 10 minutes) // Cohesive AI, Canva
Переглядів 1,3 тис.Рік тому
Try Cohesive AI - cohesive.so/ Try Canva - www.canva.com/ 📕 Get the CV template that helped me land a few marketing jobs: elenabezborodova.gumroad.com/l/awddv 📧 Subscribe to my growth marketing newsletter: www.elenabez.com/ 👔 Book a career consultation with me: len.bezborodova@gmail.com TIMECODES: 0:00 - Is email marketing dying? 0:43 - Growing an email database 2:14 - Creating email segments 3...
How I would learn growth marketing (if I could start over)
Переглядів 4 тис.Рік тому
MY FAVOURITE MARKETING COURSES 📚 The Growth Marketing Minidegree by CXL: cxl.com/institute/programs/growth-marketing-training/#_r_elena28 📚 Become great at Excel and Google Sheets: cxl.com/institute/online-course/excel-sheets-for-marketers/#_r_elena28 USEFUL RESOURCES ✔️ Get the CV template that helped me land a few marketing jobs: elenabezborodova.gumroad.com/l/awddv ✔️ Subscribe to my growth ...
5 insane AI tools every marketer should be using (save +10h a week)
Переглядів 997Рік тому
Check out the Growth Marketing Minidegree by CXL: cxl.com/institute/programs/growth-marketing-training/#_r_elena28 USEFUL LINKS ✔️ Subscribe to my growth marketing newsletter: www.elenabez.com/ ✔️ Want a personalized consultation on your marketing career? Drop me an email: len.bezborodova@gmail.com ✔️ Get the CV template that helped me land a Senior Marketer role: elenabezborodova.gumroad.com/l...
Complete digital marketing tutorial (for beginners) // Affiliate marketing, social media, SEO
Переглядів 4 тис.Рік тому
Complete digital marketing tutorial (for beginners) // Affiliate marketing, social media, SEO
A day in the life of a (freelance) digital marketing manager // Growing an IG page to 180K subs
Переглядів 2,3 тис.Рік тому
A day in the life of a (freelance) digital marketing manager // Growing an IG page to 180K subs
I work in marketing and I had burnout (here’s how you can avoid it)
Переглядів 966Рік тому
I work in marketing and I had burnout (here’s how you can avoid it)
How I became a digital marketer at 21 | No experience, no network
Переглядів 227 тис.Рік тому
How I became a digital marketer at 21 | No experience, no network
Stuck in your career? Take these marketing courses in 2023
Переглядів 2,6 тис.Рік тому
Stuck in your career? Take these marketing courses in 2023
Take these 3 growth marketing courses if you want to become a PRO // Growth marketing courses for 1$
Переглядів 2,5 тис.2 роки тому
Take these 3 growth marketing courses if you want to become a PRO // Growth marketing courses for 1$
Growth marketing vs. digital marketing (explained in 2 minutes)
Переглядів 4 тис.2 роки тому
Growth marketing vs. digital marketing (explained in 2 minutes)
How to start a growth marketing career in 2023 - Your step-by-step guide
Переглядів 3,8 тис.2 роки тому
How to start a growth marketing career in 2023 - Your step-by-step guide
I’ve run 8,304 growth marketing experiments. Here’s what I learned // How to run growth experiments
Переглядів 1,8 тис.2 роки тому
I’ve run 8,304 growth marketing experiments. Here’s what I learned // How to run growth experiments
Growth marketing analyst - a job of the future?
Переглядів 10 тис.2 роки тому
Growth marketing analyst - a job of the future?
Growth Marketing Interview (What Questions YOU Should Ask) // Part 3
Переглядів 1,4 тис.2 роки тому
Growth Marketing Interview (What Questions YOU Should Ask) // Part 3
TOP 3 GROWTH MARKETING PODCASTS // Learn from the best growth marketing experts
Переглядів 4332 роки тому
TOP 3 GROWTH MARKETING PODCASTS // Learn from the best growth marketing experts
Growth marketing strategies (and tactics) // Examples from Grammarly, Notion, Semrush, Hubspot
Переглядів 9232 роки тому
Growth marketing strategies (and tactics) // Examples from Grammarly, Notion, Semrush, Hubspot
5 HIGH-PAYING marketing jobs 2022 // Marketing data analyst, demand generation manager, and others
Переглядів 1,8 тис.2 роки тому
5 HIGH-PAYING marketing jobs 2022 // Marketing data analyst, demand generation manager, and others
Growth Marketing Interview Questions (With Answers) // Part 2 // Soft Skills Questions
Переглядів 3,8 тис.2 роки тому
Growth Marketing Interview Questions (With Answers) // Part 2 // Soft Skills Questions

КОМЕНТАРІ

  • @ironhorse7142
    @ironhorse7142 4 дні тому

    i came for business, i see smart,funny & sexy girl... not bad :))

  • @navya-s3v
    @navya-s3v 9 днів тому

    Starting as a digital marketer at 21 with no experience or network demonstrates how determination and exploiting existing resources can lead to success. Building abilities through self-learning and seizing every chance will help you turn problems into career achievements.

  • @ElenaBezborodova
    @ElenaBezborodova 14 днів тому

    Sign up to Riverside and use coupon code ELENA15 for a 15% discount: riverside.fm/creators/affiliates/elena-bezborodova TIMECODES 0:00 How to create a content marketing strategy 0:33 [step 1 ] 0:41 --- Resources & stakeholders 2:21 --- Goals 3:00 [step 2] 3:04 --- Content calendar 3:35 --- Creating 43 pieces of content out of one video with Riverside 6:26 --- Content briefs 6:38 --- Target audience 7:16 --- Competitor analysis 8:43 [step 3] 8:47 --- Content marketing reporting 9:10 --- Retrospective sessions

  • @AndriiYeshchenko
    @AndriiYeshchenko 17 днів тому

    this is gold!

  • @damnjjwtf
    @damnjjwtf 18 днів тому

    what books do you love?

  • @ElenaBezborodova
    @ElenaBezborodova Місяць тому

    Save 10% on the annual CXL plan for the Digital Analytics mini degree and 120+ marketing courses taught by top 1% marketers: cxl.com/institute/offer/10ap#_r_elena28 TIMECODES 00:00 - I have analyzed 100 marketing positions (and their median salaries) 01:00 - Social media marketing salaries 03:31 - Proven ways to grow your salary 5:50 - Growth marketing salaries 7:24 - Content marketing salaries 9:08 - Performance marketing salaries 10:47 - Product marketing salaries 13:27 - Key takeaways

  • @licensedthrifter
    @licensedthrifter Місяць тому

    Definitely used this ideas in my small online thrift shop

  • @zainulabaidin9343
    @zainulabaidin9343 Місяць тому

    Elena! you shared important mistakes to avoid in marketing. Thanks so much for it! 😊

    • @ElenaBezborodova
      @ElenaBezborodova Місяць тому

      @@zainulabaidin9343 you’re more than welcome 💫

  • @cloverlengocphuong2197
    @cloverlengocphuong2197 Місяць тому

    video importee dans ma tete.

  • @user-vn6dx1qo5r
    @user-vn6dx1qo5r Місяць тому

    You from Bulgaria?

  • @victorcampos258
    @victorcampos258 2 місяці тому

    Great content! Shout out from Brasil 🇧🇷

  • @zainulabaidin9343
    @zainulabaidin9343 2 місяці тому

    Thanks for sharing these amazing prompts. Really appreciate your hard work! :)

    • @ElenaBezborodova
      @ElenaBezborodova 2 місяці тому

      @@zainulabaidin9343 thank you for watching!

  • @zainulabaidin9343
    @zainulabaidin9343 2 місяці тому

    You are a remarkable Marketer. I learnt a lot about the marketing plan. Stay Blessed Elena! 😊

  • @adityasingh5205
    @adityasingh5205 2 місяці тому

    Thank you . I hope this channel grows as fast it can be

  • @ZeSkillz
    @ZeSkillz 2 місяці тому

    Thank you so much for consistently providing such high-quality content! As a Growth Marketer, I find your videos incredibly valuable and insightful. I truly appreciate the effort you put into sharing your knowledge and expertise. Keep up the fantastic work! ☺

  • @ElenaBezborodova
    @ElenaBezborodova 2 місяці тому

    TIMECODES 0:00 - Save 3+ hours a day with these ChatGPT prompts for marketers 0:26 - 1. Excel formula help 1:25 - 2. Cleaning up a messy Excel file 1:50 - 3. Creating a Pivot table 2:12 - 4. Analysing your buyer persona 2:52 - 5. Pitching for budget approval 3:44 - 6. Email marketing KPIs calculations 4:37 - 7. Getting data visualization guidelines 5:06 - 8. Analysing competitors 5:49 - 9. Analysing content marketing performance 6:29 - 10. Analysing webinar stats 7:05 - 11. Getting Google Ads negative words 7:58 - 12. Analysing the results of UX research 8:19 - 13. Creating email subject lines 9:14 - 14. Creating Sales email sequences 9:56 - 15. Drafting a brief for a designer 10:24 - 16. Utilising ChatGPT extensions 11:00 - 17. Getting help in selecting the right marketing channel 11:49 - 18. Using ChatGPT as a technical consultant 12:17 - 19. Using ChatGPT as a mentor / advisor 13:06 - 20. Analysing paid campaigns 14:05 - 21. Analysing your calculations

  • @thamiLengoati
    @thamiLengoati 2 місяці тому

    Hey Elena, I'm 16 and interested in starting growth marketing. I've already taken a few courses and been learning for about a month, but now I'm at a crossroads where I'm deciding whether to continue now or wait until I'm 18? Please walk me through

  • @jeanpierremottaarias8005
    @jeanpierremottaarias8005 2 місяці тому

    Wow! your content is excelent. Thanks.

  • @KordTaylor
    @KordTaylor 2 місяці тому

    Thank you for the great video. It is kind of sad that if you do a good job at digital marketing you are usually abiding by all those points you call out for growth. To do any job without metrics seems odd.

  • @CoreyZeiman
    @CoreyZeiman 2 місяці тому

    Hey Elena, I love your content! I've sent you an email.

  • @MiaSmith01
    @MiaSmith01 2 місяці тому

    Thanks for the idea, and tips about email marketing! This is a great help :)

  • @OliviaJones-oj99705
    @OliviaJones-oj99705 2 місяці тому

    Great addition!

  • @AvaBrown-qi3tl
    @AvaBrown-qi3tl 2 місяці тому

    Thank you for all of the ideas!

  • @EmmaWilliams-gt9lk
    @EmmaWilliams-gt9lk 2 місяці тому

    Nice Content!

  • @OliviaSummer15
    @OliviaSummer15 2 місяці тому

    Thanks for sharing your knowledge ^_^ Kudos!

  • @IanOrtiz-zi4fk
    @IanOrtiz-zi4fk 2 місяці тому

    How are you currently tracking the success of your email campaigns?

  • @glubgorb2344
    @glubgorb2344 2 місяці тому

    Love your videos, it helps me a lot. Do you have any tips on how to land a marketing remote job ?

  • @damien82601
    @damien82601 2 місяці тому

    The guide and tips that you provided helps me to analyze the things that I need to improve on my business. Thank you for all of the ideas! 😊

  • @emily_white7394
    @emily_white7394 2 місяці тому

    Nice strategy! Will be applying it on our company. 👌👌

  • @DanAnderson-ml9un
    @DanAnderson-ml9un 2 місяці тому

    I have watched a lot of videos regarding email marketing but this video hits different.

  • @CindyLiu-eq6kd
    @CindyLiu-eq6kd 2 місяці тому

    Nice content! I also love the thought that timecodes are present. Thanks!

  • @morganwilliammarketing
    @morganwilliammarketing 2 місяці тому

    Building an email list from scratch with enticing incentives like free shipping or gift cards seems like a smart strategy.

  • @AshleyBurnsings
    @AshleyBurnsings 2 місяці тому

    I love the idea of setting email KPIs based on business goals. It makes the strategy so much more focused and effective.

  • @JacksonWinters
    @JacksonWinters 2 місяці тому

    The idea of creating a special group for new subscribers and sending them onboarding emails is genius. It’s a perfect way to make them feel valued from the start.

  • @benjsterlingmarketing
    @benjsterlingmarketing 2 місяці тому

    Your tips on email deliverability are so practical. It’s crucial to make sure emails actually reach the inbox, and your strategies really cover all the bases.

  • @VHMarketingpro
    @VHMarketingpro 2 місяці тому

    Wow, the open rate on your newsletter is impressive at 45%! That’s a huge difference compared to the 5% engagement on social media.

  • @isabella_rodriguez51597
    @isabella_rodriguez51597 2 місяці тому

    Great content! I appreciate the comparisons between different email marketing tools and the insight on their pricing. As a small business owner, it's great to know that there are budget-friendly options.

  • @HakuCia
    @HakuCia 2 місяці тому

    Are you following email marketing regulations like GDPR and the CAN-SPAM Act?

  • @DavidPinca-mb2ir
    @DavidPinca-mb2ir 2 місяці тому

    I really need this kind of guide for my business! Kudos!

  • @denveypinca
    @denveypinca 2 місяці тому

    Thanks for this guide!!

  • @JamesJohnson-gz1vq
    @JamesJohnson-gz1vq 2 місяці тому

    "Has anyone used the design service mentioned in the video? What was your experience like?

    • @IanOrtiz-zi4fk
      @IanOrtiz-zi4fk 2 місяці тому

      Hey there! My friend is using that, and he mentioned that it's definitely worth giving it a try!

  • @RobertSmith-lf9qm
    @RobertSmith-lf9qm 2 місяці тому

    I like your beginner's guide. What's the most successful email campaign you've run? Share your success stories!

  • @itsmejosephclark
    @itsmejosephclark 2 місяці тому

    What types of email content do you find most engaging? Promotions, tutorials, news updates, or something else?

  • @victormarban9229
    @victormarban9229 3 місяці тому

    Fantastic explanation!

  • @ciciromadoniah4898
    @ciciromadoniah4898 3 місяці тому

    Thx for sharing, very inspiring 🥰

  • @realsushi_official1116
    @realsushi_official1116 3 місяці тому

    Spoiler alert, when you do not work for a long time you do work at 300% - then you hit 25 - 30 yo and you do get burned out / get harassed and quit everything and loose your dreams. Meanwhile unless you get good financial advise from day 1, you are probably not that much richer when you were a student, you've just traded time for money. And income money money is so heavily taxed.

  • @realsushi_official1116
    @realsushi_official1116 3 місяці тому

    I don't know in what world we leave but company using young people for free for 6 months tells a lot about office mentality. This is a huge lack of courtesy, decency and respect. Probably the message they want to send is about being obedient.

  • @Ishaa614
    @Ishaa614 3 місяці тому

    hey i'm from sri lanka & your contents really helpful

  • @user-kf1pc5fp7u
    @user-kf1pc5fp7u 3 місяці тому

    thanks for the video! Could you please give me a hint? I am currently working as a seo specialist and I have a desire to develop further in marketing to eventually come to marketing operations. Is this course going to help me get closer to that goal or should I just take a digital marketing course?