- 62
- 368 777
Elena Bezborodova
Finland
Приєднався 6 чер 2016
Marketing girl based in Barcelona
How to create a content strategy for a small business (template included)
🪄 Repurpose just one piece into WEEKS of content with one of my favorite tools - Riverside. Sign up to Riverside now riverside.fm/creators/affiliates/elena-bezborodova and use coupon code ELENA15 for a 15% discount.
TIMECODES
0:00 How to create a content marketing strategy
0:33 [step 1 ]
0:41 --- Resources & stakeholders
2:21 --- Goals
3:00 [step 2]
3:04 --- Content calendar
3:35 --- Creating 43 pieces of content out of one video with Riverside
6:26 --- Content briefs
6:38 --- Target audience
7:16 --- Competitor analysis
8:43 [step 3]
8:47 --- Content marketing reporting
9:10 --- Retrospective sessions
THE CONTENT MARKETING TEMPLATE I USED: bit.ly/3T9yu4E
USEFUL RESOURCES
✔️ Subscribe to my marketing newsletter: www.elenabez.com/
✔️ Book a paid career consultation with me: len.bezborodova@gmail.com
✔️ Book a consultation with a growth mentor from the world’s leading startups: www.growthmentor.com/?ref=elenabezborodova
MY FAVOURITE TOOLS
✔️ Notion: affiliate.notion.so/pfu1tfxcvlrg
✔️ Hoppy Copy - Create amazing marketing & sales copy, super easily: www.hoppycopy.co/?via=elena
ABOUT ME
👋 Hey there! I am a digital marketer and startup advisor with 8+ years of experience. I talk about all things marketing on this channel and share career tips.
🤝 For sponsorships: www.passionfroot.me/elena-bezborodova
LET'S BE FRIENDS
LinkedIn: www.linkedin.com/in/elenabez
Instagram: lena.bezborodova
My growth marketing newsletter: www.elenabez.com/
Some of the links in this description are affiliate links that I get a kickback from 😜 Thanks for supporting the channel!
#growthmarketing #digitalmarketing #marketingcareer #contentmarketing #contentcalendar #riverside
TIMECODES
0:00 How to create a content marketing strategy
0:33 [step 1 ]
0:41 --- Resources & stakeholders
2:21 --- Goals
3:00 [step 2]
3:04 --- Content calendar
3:35 --- Creating 43 pieces of content out of one video with Riverside
6:26 --- Content briefs
6:38 --- Target audience
7:16 --- Competitor analysis
8:43 [step 3]
8:47 --- Content marketing reporting
9:10 --- Retrospective sessions
THE CONTENT MARKETING TEMPLATE I USED: bit.ly/3T9yu4E
USEFUL RESOURCES
✔️ Subscribe to my marketing newsletter: www.elenabez.com/
✔️ Book a paid career consultation with me: len.bezborodova@gmail.com
✔️ Book a consultation with a growth mentor from the world’s leading startups: www.growthmentor.com/?ref=elenabezborodova
MY FAVOURITE TOOLS
✔️ Notion: affiliate.notion.so/pfu1tfxcvlrg
✔️ Hoppy Copy - Create amazing marketing & sales copy, super easily: www.hoppycopy.co/?via=elena
ABOUT ME
👋 Hey there! I am a digital marketer and startup advisor with 8+ years of experience. I talk about all things marketing on this channel and share career tips.
🤝 For sponsorships: www.passionfroot.me/elena-bezborodova
LET'S BE FRIENDS
LinkedIn: www.linkedin.com/in/elenabez
Instagram: lena.bezborodova
My growth marketing newsletter: www.elenabez.com/
Some of the links in this description are affiliate links that I get a kickback from 😜 Thanks for supporting the channel!
#growthmarketing #digitalmarketing #marketingcareer #contentmarketing #contentcalendar #riverside
Переглядів: 294
Відео
This is how much you will earn in marketing
Переглядів 222Місяць тому
Save 10% on the annual CXL plan for the Digital Analytics mini degree and 120 marketing courses taught by top 1% marketers: cxl.com/institute/offer/10ap#_r_elena28 TIMECODES 00:00 - I have analyzed 100 marketing positions (and their median salaries) 01:00 - Social media marketing salaries 03:31 - Proven ways to grow your salary 5:50 - Growth marketing salaries 7:24 - Content marketing salaries ...
Horrible marketing advice that’s KILLING small businesses
Переглядів 557Місяць тому
TIMECODES 0:00 - I'll show you 5 harmful marketing tips (and better alternatives) 0:41 - #1 1:43 - #2 3:47 - #3 5:18 - #4 6:54 - #5 MY FAVOURITE TOOLS ✔️ Notion: affiliate.notion.so/pfu1tfxcvlrg ✔️ Hoppy Copy - Create amazing marketing & sales copy: www.hoppycopy.co/?via=elena USEFUL RESOURCES ✔️ Access all the prompts here: bit.ly/3zrhv6P ✔️ Subscribe to my growth marketing newsletter: www.ele...
21 GENIUS ChatGPT Prompts for Marketers
Переглядів 5272 місяці тому
USEFUL RESOURCES ✔️ Access all the prompts here: bit.ly/3zrhv6P ✔️ Subscribe to my growth marketing newsletter: www.elenabez.com/ ✔️ Book a paid career consultation with me: len.bezborodova@gmail.com ✔️ Book a consultation with a growth mentor from the world’s leading startups: www.growthmentor.com/?ref=elenabezborodova MY FAVOURITE TOOLS ✔️ Notion: affiliate.notion.so/pfu1tfxcvlrg ✔️ Hoppy Cop...
A beginner's guide to email marketing (for small businesses)
Переглядів 5434 місяці тому
Head to bit.ly/3w25bbK to get 15% off your annual Penji plan using code ELENA10 MY FAVOURITE MARKETING COURSES 📚 The Growth Marketing Minidegree by CXL: cxl.com/institute/programs/growth-marketing-training/#_r_elena28 📚 Become great at Excel and Google Sheets: cxl.com/institute/online-course/excel-sheets-for-marketers/#_r_elena28 USEFUL RESOURCES ✔️ Subscribe to my growth marketing newsletter: ...
How I learn digital marketing under 100$ per month
Переглядів 9376 місяців тому
Marketing Course - Target Internet ($49 instead of $305 for lifetime access): shorturl.at/cMQRT TidyCal - your simple calendar management tool ($29 instead of $144 for lifetime access): shorturl.at/esA05 OTHER FAVOURITE MARKETING COURSES 📚 The Growth Marketing Minidegree by CXL: cxl.com/institute/programs/growth-marketing-training/#_r_elena28 📚 Become great at Excel and Google Sheets: cxl.com/i...
How to create a marketing plan (step-by-step): best tools, strategies, and examples
Переглядів 3,3 тис.9 місяців тому
Head to bit.ly/3GkHPQa to save 10% off your annual Scrintal plan using code ELENA10 MY FAVOURITE MARKETING COURSES 📚 The Growth Marketing Minidegree by CXL: cxl.com/institute/programs/growth-marketing-training/#_r_elena28 📚 Become great at Excel and Google Sheets: cxl.com/institute/online-course/excel-sheets-for-marketers/#_r_elena28 USEFUL RESOURCES ✔️ Subscribe to my growth marketing newslett...
5 MIND-BLOWING marketing tools you wish you knew earlier
Переглядів 82310 місяців тому
THE TOOLS ✔️ VEED.IO - www.veed.io/ ✔️ Visme - www.visme.co/?ref=elena48 ✔️ xTiles - xtiles.app/en ✔️ Hoppy Copy - www.hoppycopy.co/?via=elena ✔️ Headline Analyzer - coschedule.com/headline-analyzer Some of the links are affiliate links that I get a kickback from at no cost to you. Thanks for supporting the channel! MY FAVOURITE MARKETING COURSES 📚 The Growth Marketing Minidegree by CXL: cxl.co...
I wasted my 20s
Переглядів 1,7 тис.11 місяців тому
Just wanted to share something personal. Hoping my reflections can offer some comfort and inspiration at least for some of you 💛 MY FAVOURITE MARKETING COURSES 📚 The Growth Marketing Minidegree by CXL: cxl.com/institute/programs/growth-marketing-training/#_r_elena28 📚 Become great at Excel and Google Sheets: cxl.com/institute/online-course/excel-sheets-for-marketers/#_r_elena28 USEFUL RESOURCES...
Become a growth marketer - Your step-by-step guide (template included)
Переглядів 4,5 тис.11 місяців тому
🔗 Grab a free growth marketer roadmap: easy-failing-049.notion.site/Growth-Marketer-learning-roadmap-for-beginners-eb55d190d87b4be3a66f9d714517c777 MY FAVOURITE MARKETING COURSES 📚 The Growth Marketing Minidegree by CXL: cxl.com/institute/programs/growth-marketing-training/#_r_elena28 📚 Become great at Excel and Google Sheets: cxl.com/institute/online-course/excel-sheets-for-marketers/#_r_elena...
7 Growth Marketing Strategies for Startups With No Money (Data-Backed)
Переглядів 1,1 тис.11 місяців тому
SOURCES ✔️ How Much Does Google Ads Cost in 2023? www.wordstream.com/blog/ws/2015/05/21/how-much-does-adwords-cost#:~:text=The average cost per click,$50 or more per click ✔️ How Startups Can Use Influencer Marketing to Grow Their Business: grin.co/blog/influencer-marketing-for-startups/ ✔️ Lessons on Bootstrapping a SaaS to $2M ARR saasclub.io/podcast/veed-io-bootstrapping-a-saas-to-2-million-...
5 Reasons NOT to Become a Digital Marketer (No One Tells This)
Переглядів 3,1 тис.11 місяців тому
MY FAVOURITE MARKETING COURSES 📚 The Growth Marketing Minidegree by CXL: cxl.com/institute/programs/growth-marketing-training/#_r_elena28 📚 Become great at Excel and Google Sheets: cxl.com/institute/online-course/excel-sheets-for-marketers/#_r_elena28 USEFUL RESOURCES ✔️ Subscribe to my growth marketing newsletter: www.elenabez.com/ ✔️ Book a career consultation with me: len.bezborodova@gmail.c...
How I made an entire EMAIL MARKETING STRATEGY with AI Tools (under 10 minutes) // Cohesive AI, Canva
Переглядів 1,3 тис.Рік тому
Try Cohesive AI - cohesive.so/ Try Canva - www.canva.com/ 📕 Get the CV template that helped me land a few marketing jobs: elenabezborodova.gumroad.com/l/awddv 📧 Subscribe to my growth marketing newsletter: www.elenabez.com/ 👔 Book a career consultation with me: len.bezborodova@gmail.com TIMECODES: 0:00 - Is email marketing dying? 0:43 - Growing an email database 2:14 - Creating email segments 3...
How I would learn growth marketing (if I could start over)
Переглядів 4 тис.Рік тому
MY FAVOURITE MARKETING COURSES 📚 The Growth Marketing Minidegree by CXL: cxl.com/institute/programs/growth-marketing-training/#_r_elena28 📚 Become great at Excel and Google Sheets: cxl.com/institute/online-course/excel-sheets-for-marketers/#_r_elena28 USEFUL RESOURCES ✔️ Get the CV template that helped me land a few marketing jobs: elenabezborodova.gumroad.com/l/awddv ✔️ Subscribe to my growth ...
5 insane AI tools every marketer should be using (save +10h a week)
Переглядів 997Рік тому
Check out the Growth Marketing Minidegree by CXL: cxl.com/institute/programs/growth-marketing-training/#_r_elena28 USEFUL LINKS ✔️ Subscribe to my growth marketing newsletter: www.elenabez.com/ ✔️ Want a personalized consultation on your marketing career? Drop me an email: len.bezborodova@gmail.com ✔️ Get the CV template that helped me land a Senior Marketer role: elenabezborodova.gumroad.com/l...
Complete digital marketing tutorial (for beginners) // Affiliate marketing, social media, SEO
Переглядів 4 тис.Рік тому
Complete digital marketing tutorial (for beginners) // Affiliate marketing, social media, SEO
A day in the life of a (freelance) digital marketing manager // Growing an IG page to 180K subs
Переглядів 2,3 тис.Рік тому
A day in the life of a (freelance) digital marketing manager // Growing an IG page to 180K subs
I work in marketing and I had burnout (here’s how you can avoid it)
Переглядів 966Рік тому
I work in marketing and I had burnout (here’s how you can avoid it)
How I became a digital marketer at 21 | No experience, no network
Переглядів 227 тис.Рік тому
How I became a digital marketer at 21 | No experience, no network
Stuck in your career? Take these marketing courses in 2023
Переглядів 2,6 тис.Рік тому
Stuck in your career? Take these marketing courses in 2023
Take these 3 growth marketing courses if you want to become a PRO // Growth marketing courses for 1$
Переглядів 2,5 тис.2 роки тому
Take these 3 growth marketing courses if you want to become a PRO // Growth marketing courses for 1$
Growth marketing vs. digital marketing (explained in 2 minutes)
Переглядів 4 тис.2 роки тому
Growth marketing vs. digital marketing (explained in 2 minutes)
How to start a growth marketing career in 2023 - Your step-by-step guide
Переглядів 3,8 тис.2 роки тому
How to start a growth marketing career in 2023 - Your step-by-step guide
I’ve run 8,304 growth marketing experiments. Here’s what I learned // How to run growth experiments
Переглядів 1,8 тис.2 роки тому
I’ve run 8,304 growth marketing experiments. Here’s what I learned // How to run growth experiments
Growth marketing analyst - a job of the future?
Переглядів 10 тис.2 роки тому
Growth marketing analyst - a job of the future?
Growth Marketing Interview (What Questions YOU Should Ask) // Part 3
Переглядів 1,4 тис.2 роки тому
Growth Marketing Interview (What Questions YOU Should Ask) // Part 3
TOP 3 GROWTH MARKETING PODCASTS // Learn from the best growth marketing experts
Переглядів 4332 роки тому
TOP 3 GROWTH MARKETING PODCASTS // Learn from the best growth marketing experts
Growth marketing strategies (and tactics) // Examples from Grammarly, Notion, Semrush, Hubspot
Переглядів 9232 роки тому
Growth marketing strategies (and tactics) // Examples from Grammarly, Notion, Semrush, Hubspot
5 HIGH-PAYING marketing jobs 2022 // Marketing data analyst, demand generation manager, and others
Переглядів 1,8 тис.2 роки тому
5 HIGH-PAYING marketing jobs 2022 // Marketing data analyst, demand generation manager, and others
Growth Marketing Interview Questions (With Answers) // Part 2 // Soft Skills Questions
Переглядів 3,8 тис.2 роки тому
Growth Marketing Interview Questions (With Answers) // Part 2 // Soft Skills Questions
i came for business, i see smart,funny & sexy girl... not bad :))
Starting as a digital marketer at 21 with no experience or network demonstrates how determination and exploiting existing resources can lead to success. Building abilities through self-learning and seizing every chance will help you turn problems into career achievements.
Sign up to Riverside and use coupon code ELENA15 for a 15% discount: riverside.fm/creators/affiliates/elena-bezborodova TIMECODES 0:00 How to create a content marketing strategy 0:33 [step 1 ] 0:41 --- Resources & stakeholders 2:21 --- Goals 3:00 [step 2] 3:04 --- Content calendar 3:35 --- Creating 43 pieces of content out of one video with Riverside 6:26 --- Content briefs 6:38 --- Target audience 7:16 --- Competitor analysis 8:43 [step 3] 8:47 --- Content marketing reporting 9:10 --- Retrospective sessions
this is gold!
@@AndriiYeshchenko thanks ✨
what books do you love?
Save 10% on the annual CXL plan for the Digital Analytics mini degree and 120+ marketing courses taught by top 1% marketers: cxl.com/institute/offer/10ap#_r_elena28 TIMECODES 00:00 - I have analyzed 100 marketing positions (and their median salaries) 01:00 - Social media marketing salaries 03:31 - Proven ways to grow your salary 5:50 - Growth marketing salaries 7:24 - Content marketing salaries 9:08 - Performance marketing salaries 10:47 - Product marketing salaries 13:27 - Key takeaways
Definitely used this ideas in my small online thrift shop
Elena! you shared important mistakes to avoid in marketing. Thanks so much for it! 😊
@@zainulabaidin9343 you’re more than welcome 💫
video importee dans ma tete.
You from Bulgaria?
Great content! Shout out from Brasil 🇧🇷
@@victorcampos258 hope it helps 😊
Thanks for sharing these amazing prompts. Really appreciate your hard work! :)
@@zainulabaidin9343 thank you for watching!
You are a remarkable Marketer. I learnt a lot about the marketing plan. Stay Blessed Elena! 😊
Thank you . I hope this channel grows as fast it can be
Thanks 💫
Thank you so much for consistently providing such high-quality content! As a Growth Marketer, I find your videos incredibly valuable and insightful. I truly appreciate the effort you put into sharing your knowledge and expertise. Keep up the fantastic work! ☺
Thank you 😌
TIMECODES 0:00 - Save 3+ hours a day with these ChatGPT prompts for marketers 0:26 - 1. Excel formula help 1:25 - 2. Cleaning up a messy Excel file 1:50 - 3. Creating a Pivot table 2:12 - 4. Analysing your buyer persona 2:52 - 5. Pitching for budget approval 3:44 - 6. Email marketing KPIs calculations 4:37 - 7. Getting data visualization guidelines 5:06 - 8. Analysing competitors 5:49 - 9. Analysing content marketing performance 6:29 - 10. Analysing webinar stats 7:05 - 11. Getting Google Ads negative words 7:58 - 12. Analysing the results of UX research 8:19 - 13. Creating email subject lines 9:14 - 14. Creating Sales email sequences 9:56 - 15. Drafting a brief for a designer 10:24 - 16. Utilising ChatGPT extensions 11:00 - 17. Getting help in selecting the right marketing channel 11:49 - 18. Using ChatGPT as a technical consultant 12:17 - 19. Using ChatGPT as a mentor / advisor 13:06 - 20. Analysing paid campaigns 14:05 - 21. Analysing your calculations
Hey Elena, I'm 16 and interested in starting growth marketing. I've already taken a few courses and been learning for about a month, but now I'm at a crossroads where I'm deciding whether to continue now or wait until I'm 18? Please walk me through
Wow! your content is excelent. Thanks.
Thank you for the great video. It is kind of sad that if you do a good job at digital marketing you are usually abiding by all those points you call out for growth. To do any job without metrics seems odd.
Hey Elena, I love your content! I've sent you an email.
Thanks for the idea, and tips about email marketing! This is a great help :)
Great addition!
Thank you for all of the ideas!
Nice Content!
Thanks for sharing your knowledge ^_^ Kudos!
How are you currently tracking the success of your email campaigns?
Love your videos, it helps me a lot. Do you have any tips on how to land a marketing remote job ?
The guide and tips that you provided helps me to analyze the things that I need to improve on my business. Thank you for all of the ideas! 😊
Nice strategy! Will be applying it on our company. 👌👌
I have watched a lot of videos regarding email marketing but this video hits different.
Nice content! I also love the thought that timecodes are present. Thanks!
Building an email list from scratch with enticing incentives like free shipping or gift cards seems like a smart strategy.
I love the idea of setting email KPIs based on business goals. It makes the strategy so much more focused and effective.
The idea of creating a special group for new subscribers and sending them onboarding emails is genius. It’s a perfect way to make them feel valued from the start.
Your tips on email deliverability are so practical. It’s crucial to make sure emails actually reach the inbox, and your strategies really cover all the bases.
Wow, the open rate on your newsletter is impressive at 45%! That’s a huge difference compared to the 5% engagement on social media.
Great content! I appreciate the comparisons between different email marketing tools and the insight on their pricing. As a small business owner, it's great to know that there are budget-friendly options.
Are you following email marketing regulations like GDPR and the CAN-SPAM Act?
I really need this kind of guide for my business! Kudos!
Thanks for this guide!!
"Has anyone used the design service mentioned in the video? What was your experience like?
Hey there! My friend is using that, and he mentioned that it's definitely worth giving it a try!
I like your beginner's guide. What's the most successful email campaign you've run? Share your success stories!
What types of email content do you find most engaging? Promotions, tutorials, news updates, or something else?
Fantastic explanation!
Thx for sharing, very inspiring 🥰
Spoiler alert, when you do not work for a long time you do work at 300% - then you hit 25 - 30 yo and you do get burned out / get harassed and quit everything and loose your dreams. Meanwhile unless you get good financial advise from day 1, you are probably not that much richer when you were a student, you've just traded time for money. And income money money is so heavily taxed.
I don't know in what world we leave but company using young people for free for 6 months tells a lot about office mentality. This is a huge lack of courtesy, decency and respect. Probably the message they want to send is about being obedient.
hey i'm from sri lanka & your contents really helpful
thanks for the video! Could you please give me a hint? I am currently working as a seo specialist and I have a desire to develop further in marketing to eventually come to marketing operations. Is this course going to help me get closer to that goal or should I just take a digital marketing course?