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Chiara Louisa - Creative Business Owner
United Kingdom
Приєднався 8 сер 2016
UK creative business owner with 13 years of experience, sharing the reality of running a small business and everything I've learnt as well as the mistakes I've made over the year. If you love studio vlogs and small biz advice you're in the right place :)
Etsy Expert
Hoobynoo - Gifts for Pets and People
R & J Paper Co - Cute stickers and Stationery
Kingsbrook Publishing - Family run independent Publisher
Etsy Expert
Hoobynoo - Gifts for Pets and People
R & J Paper Co - Cute stickers and Stationery
Kingsbrook Publishing - Family run independent Publisher
Week in the Life of a Full Time Small Business Owner | Lifestyle & Studio Vlog #5 Behind the Scenes
A wet and windy week in the UK this week, I share a little bit more of my lifestyle behind the business this week along with some exciting new products we are working on.
This week I talked about Coconutacha Patreon which you can find here: www.patreon.com/c/coconutacha
I also spoke about the Productivity Programme via Be the Business:
bethebusiness.com/programmes/the-productivity-programme
📮 Enquiries - chiaralouisastone@gmail.com
🌟 My Links 🌟
SHOP: hoobynoo.co.uk
ETSY: www.etsy.com/uk/shop/Hoobynoo
ETSY: www.etsy.com/uk/shop/RandJpaperco
INSTAGRAM:
chiaralouisastone
hoobynoo
randjpaperco
#SmallBusinessOwner #OnlineStore #StudioVlog #SmallBusiness #EtsySeller #ShopifySeller #studiolife #studiovlogs #smallbusinessvlog #smallbusinessownerlife #smallbusinessowner
This week I talked about Coconutacha Patreon which you can find here: www.patreon.com/c/coconutacha
I also spoke about the Productivity Programme via Be the Business:
bethebusiness.com/programmes/the-productivity-programme
📮 Enquiries - chiaralouisastone@gmail.com
🌟 My Links 🌟
SHOP: hoobynoo.co.uk
ETSY: www.etsy.com/uk/shop/Hoobynoo
ETSY: www.etsy.com/uk/shop/RandJpaperco
INSTAGRAM:
chiaralouisastone
hoobynoo
randjpaperco
#SmallBusinessOwner #OnlineStore #StudioVlog #SmallBusiness #EtsySeller #ShopifySeller #studiolife #studiovlogs #smallbusinessvlog #smallbusinessownerlife #smallbusinessowner
Переглядів: 330
Відео
Small Business Diaries of a UK Creative Business Owner | Studio Vlog 4
Переглядів 448День тому
Come behind the scenes with us for the general day to day and behind the scenes of our small business life as we try to turn our business around and prepare to move the business back home. Thanks for taking the time to watch, please do like and subscribe and I'm happy to answer any questions you have in the comments. 📮 Enquiries - chiaralouisastone@gmail.com 🌟 My Links 🌟 SHOP: hoobynoo.co.uk ET...
Week in the Life of a Small UK Business Owner | Studio Vlog #3
Переглядів 1,2 тис.14 днів тому
Come behind the scenes with us for our first week back after the Christmas break and hear about some of our plans for this year. Thanks for taking the time to watch, please do like and subscribe and I'm happy to answer any questions you have in the comments. 📮 Enquiries - chiaralouisastone@gmail.com 🌟 My Links 🌟 SHOP: hoobynoo.co.uk ETSY: www.etsy.com/uk/shop/Hoobynoo ETSY: www.etsy.com/uk/shop...
Behind the Scenes as a Small UK Business Owner | My Christmas Break | Studio Vlog #2
Переглядів 12321 день тому
Join me for a cozy Twixmas by the sea! 🌊🎄 After taking two weeks off over Christmas, I’m easing back into small business life and thinking about the year ahead. In this vlog, you’ll see behind-the-scenes on how I’ve been spending the quieter days between Christmas and New Year. 👉 Don’t forget to like, comment, and subscribe for more behind-the-scenes of my small business. #SmallBusinessVlog #Li...
How much it costs to run my small business| Christmas 2024 Reflections | Small UK Business Owner
Переглядів 304Місяць тому
Has the Christmas rush saved our small business? If you have watched my previous videos you will know it has been a rough year for Hoobynoo. We were really depending on Christmas; our busiest time of the year to get us out of debt and give us some hope for next year. In this video I go in depth about the situation we were in leading up to Christmas and where we are now. 📮 Enquiries - chiaraloui...
Things Business Owners Should Know | Managing Cash Flow in my Small Business
Переглядів 1 тис.Місяць тому
Learn how putting profit first totally transformed my small business! In this post, I’ll share how implementing this strategy helped me simplify my approach, boost cash flow, and set my business on a path of growth. If you're a small business owner looking for an easy way to improve your finances and feel more in control, this simple strategy could be just what you need! This is the book (pls n...
The Realities of Running a Small Business | Highs, Lows, & Our Story (Studio Vlog 1 + Order Packing)
Переглядів 2,1 тис.Місяць тому
Welcome to a new series where I tell the honest truth about running my nearly 13 year old business. I am going to talk about the highs and lows, the things I have learnt along the way running my business through Notonthehighstreet, Shopify and being a top 1% Etsy Seller. Thanks for taking the time to watch, please do like and subscribe and I'm happy to answer any questions you have in the comme...
Is it worth selling on NotontheHighStreet.com | How much my Small Business made selling with NOTHS
Переглядів 1,2 тис.Рік тому
Is it worth selling on NotontheHighStreet.com | How much my Small Business made selling with NOTHS
Hoobynoo Studio Vlog Ep 3 - Behind the scenes of an online business |Vlogging|
Переглядів 1166 років тому
Hoobynoo Studio Vlog Ep 3 - Behind the scenes of an online business |Vlogging|
Studio Vlog #2 | Hoobynoo | Office Politics, How not to stack boxes, Chiara takes on a new role
Переглядів 836 років тому
Studio Vlog #2 | Hoobynoo | Office Politics, How not to stack boxes, Chiara takes on a new role
Studio Vlog 1, Behind the Scenes of a Full Time Small Business, Trip to London, Media Conference UK
Переглядів 1646 років тому
Studio Vlog 1, Behind the Scenes of a Full Time Small Business, Trip to London, Media Conference UK
It is nice to have you at the co working sessions too. The highlight of this video was hearing you describe a dried apricot 😅
Ahhh thank you so much 😊 😂😂😂 I’m not well versed in fruit
The funny little hat (mic filter) is best in ķeeping background noise. Without it, your p, t, d sounds with be too loud. But again, baby mic has its moments when sound quality isn't so good. No baby mic has great sound quality, just with background noise.
I am heavily leaning towards no baby mic… it’s just less of a faff as well
Fantastic video. Remember Emma with her soaps had a folder of different things the she took with her to events.
It is a lot to organise
Your response to hate is perfect! And love the silicone tags, I’ve not seen any dog tags like that before!! Xx
😁 so glad you like the silicone tags :) really excited about them
What is SEO ?
Search Engine Optimization
Haters gonna hate, but don't let them pull you down. I don't have depth skill in the mic, but as a small-fry voice actor, quality is poor; it sounds like one of those old speakers, you know. It muffles your voice a bit. I know you mentioned that you got it for a cheap price, but you're better off without it. Maybe save up for a better one. DJI, Hollyland Lark M2, or Rode Wireless Micro are good choices. Pricy, but won't let you down. But for now, it's fine. I know you have other things more important. That umbrella is beautiful! And that sunrise is breathtaking!😊 Happy birthday to your hubs! 🎉🎉🎉
I know it’s more about them than it is about me, it could have been worse 😂 I’m having real issues with the sound, sometimes the iPhone sounds good and other times it doesn’t. I also think I’m possibly making it worse in the editing as it sounds ok on my computer and then when I watch it on the TV not so much.. I would love a DJI 😍 maybe one day :) The umbrella was from Amazon and yes the sunrise took my breath away, the one advantage to being up early 😄
Really enjoy your vlogs! Keep up the good work x
Thank you so much :) I think I will put little clips at the beginning to show what is coming up in the episode
First one with Mic and hat is much clearer less background interference x
That’s what I was thinking…
No mic is best in my opinion 💛✨
The sound quality on the iPhone is surprisingly good
No mic or with hat is the best ❤
Thank you that’s what I thought too
Just listening to the way you all banter with each other made smile! 😍 my boyfriend and I have these types of laughs all the time when we are working in our studios haha Running a business is so much more fun when your team is amazing 😍 Also! I’m really loving the way you’re editing your videos simple and straight to the point…love love love it
Thank you 😊 working with your partner isn’t for everyone but we met at work and have been working together now for 10+ years. Phoebe who works for us is amazing, she’s been with us 8 years so is like family. Ahh thank you, I just think about what I like to watch and have been trying to make little improvements each week. I hope the content won’t get too repetitive :) I will do some talking videos about what I’ve learnt along the way as well but really enjoying putting these together
@@chiaralouisastone sooo lovely to hear about your team! My boyfriend and I run two businesses so we completely understand if it comes across as repetitive but it won’t bored me because we do very similar duties too 😊 so it’s lovely to watch. I actually watch your videos while eating breakfast before I head into my studio 🤗 Everything you had in this video is very well balanced and kept me wanting to watch more 😊
@@lil.creative thank you, that’s so lovely to hear 😊 I usually watch UA-cam while I’m having breakfast or cooking dinner too :) Thank you, I am glad to hear the balance is good, trying to improve a little bit each time
We like email octopus 😊
I haven’t sent an email yet but I like it so far 😃 how long have you been using it for?
Nice content?
Thanks
@@chiaralouisastone Are you open to new ideas?
If you are struggling with rubbish see if your local council tip will accept it. They have recycling included
I think they would as it’s just normal rubbish but we have a tiny car so wouldn’t be able to get it there. I’m hoping to sell or donate the bigger items like shelving and tables. We have paper recycling at work which is great and then the larger bin for regular rubbish. We may have to get a skip, but I’m hoping to avoid that if we can as they are expensive. For home I can arrange for the council to collect bulky items so that’s an option too
Loving these vlogs. You seem so much more positive than the last couple vlogs. Its so lovely to see. I agree about the microphone it sounded less clear and worse with microphone instead of before 😂 ❤
Thank you :) I’m trying to focus on positive steps I can take to try to turn things around. Reducing costs is a big one, January is always super quite so focusing on ideas for Valentines Day and what I want the future to look like for the business. We pivoted before so it might be time to pivot again
And yes the sound was definitely less clear, I did try not having the mic pinned to me. I think when I was talking about the email marketing and that was much better
Lovin' those little yellow envelopes, Chiara. Hope it works out with that company for your EU situation! 😊
Thank you, we re-did our branding last year so thought it would be nice to try these :) thank you hopefully we can find a solution
I’ve just started a small business and vlogging on here. I’m so glad I found your channel it’s so nice watching you talk about your journey so openly and how this change is also a positive one for you!!
Thank you so much, I do like to be honest about the ups and downs. I’m glad you’re enjoying it :) I release a new video every Sunday
I am excited to see what you do with your new home studio space! I really wish we had a big enough space at homme for ours it would save so much money then that money could go into marketing or new products! I think what your doing is a brilliant idea and will be a huge weight of your shoulders looking forward to catching up and seeing your journey! <3 xxxx
Thank you, I am quite excited to start again with a fresh slate. I’m not looking forward to the gargantuan decluttering task though…
This is so helpful and actually I have a rough estimate on mine but no where near as detailed like this holy smokes, I cant wait to see you in Feb! Im just catching up with your vlogs 😍🌹PS I hope you guys pick up ASAP you deserve everything and more <3
Ahh thank you I’m so glad you found it helpful :) Looking forward to seeing you too!
So interesting, thank you for sharing 😊
Thank you :)
Could I ask you what you do as a small business owner when you go on holiday for a week or two? Do you let your customers know that orders will come later and then deal with the backlog when you get back? Thanks!
Hi, we have an employee that still sends the orders when we are away but before we had an employee we would just put a note on the website to say orders would be shipped a week later, but we would only ever go away for a week maximum :)
@ Thanks for the clarification, that makes sense!
@Annabhawan no problem :)
It’s been freeeeezing (quite literally) from my studio 🥶 these last few weeks!! Love seeing the BTS of uk businesses!!
It has felt so unbearably cold the last few days. I always forget how cold it is when we come back after Christmas 🥶 Thank you so much :)
@ I’m the same, 8 years I’ve been in my premises and it’s a shock to the system every time 😂 you’d think I’d be used to it by now!’
It’s just frustrating that we can’t find a way to heat it that doesn’t cost a fortune. What is your premises like? Ours is an industrial unit so there is no real insulation
Omnisend is a pretty good email provider
I did look at omnisend, we have just over 2k subscribers so it was still quite expensive. I’m going to look at Email Octopus :)
Size doesn't matter 😉
Absolutely:)
I've never seen so many boardgames in my life! Amazing! And your dad is so sweet for building you those shelves - I love that! Such a tough decision you've had to make for Hoobynoo, but a practical one. You may have to downsize now but that doesn't mean you can't grow again. You've got numerous content you can vlog ahead - transferring your office back home, setting up your workspace (making sure you have the right aesthetics), and making new changes. Might be a great opportunity to rethink or restrategise the position of your brand. I'm sure you will do well. Happy New Year, Chiara & family! 🥳🥳🥳
We got rid of a load before this as well 🙈 I think we spent most of lockdown playing board games. Yes I feel happy with the decision, it needed to happen and I’m glad I started the channel now as I can document it all as you say. :) I am looking forward to the challenge of diversifying the brand and have some ideas that I’m keeping under my hat for now :)
Nice 🙂 vlog 🎥 You could do a poll on email, insta and FB to see how many of your customers would like to receive emails weekly and make a decision from that.
That’s a great idea, thank you :)
With the plastic sleeve thing for the labels and other paperwork you could use small trays or baskets instead of plastic sleeves as the trays and baskets are reusable. Would you be willing to use reusable packaging to cut down on packaging costs or offer this option to buyers and they can get a discount code for future use.
So the plastic sleeves are reusable, we put the paperwork and labels in there and then take them out when the order is packed, they don’t get sent to the customer :) we use paper hardbacked envelopes for shipping so they can be recycled. We cut back on plastic use a few years ago and use a packaging company with really good environmental ideals as this is important to us. :)
Watching this while having dinner 🍽️😊
Thank you :) I hope you enjoyed it :)
How cute is that?!
It’s a really good machine :) quite impressed with it. We have a big laser but I wanted this for shows etc
@chiaralouisastone sounds good! Does it need extraction?
Yes, I did buy the portable extractor that they advised it was an extra couple of hundred pounds
@@chiaralouisastone have fun playing with it!
Thank you :)
Incredibly proud of you.
Thank you 😊
Great video! Glad you had a great time off with the family :) Happy New Year too x
Thank you so much :)
New Subscriber ❤ love your authentic transparency!
Thank you so much :)
Lovely video Happy New Year to you and your family ❤ your home town is beautiful 😍 x
Thank you so much :) it really is
Controversially Labour has put up NI that employees must pay April 2025 onward. So that needs to be factored in in the near future.
It is certainly becoming harder to be an employer
Congratulations! 13 years is like a whole teenager 😊 amazing. Keep up the hard work. I wish for a great 2025
Thank you :) I started the business when I was pregnant with my daughter and she turns 13 in April the is the physical representation of my business in people form 😂
A very informative and difficult video I imagine to make but also a very helpful insight for others in similiar circumstances in their businesses. Wishing you and your family and the business all the best of luck in the coming year and hopefully things will go so much better x❤
Thank you very much x
I started a small handmade pet accesory 2 years ago, first as a hobby selling 2 things per day but from sept 2024 decided to take it a bit more seriously hoping it'll become my full time salary, it trully is scary because the more business we get the bigger the bills, just like you I am not trained in business but started to read about administration and management. Let's hope for the best and wishing your business sucess this 2025.
There are some incredible books you can read, I’ve read so many over the years. The Lean Start Up is good and so is E Myth. I would highly recommend watching my profit first video as well. I think I have realised that I need a certain amount of sales a month for my business to ‘work’ we had that during lock down but never since and the stress that comes when it doesn’t work is not worth it for me. I also think it depends on what you want out of it. I never wanted a big business with lots of employees, I just wanted to work in my own terms, doing something I enjoyed and being able to spend time with my family
So insightful! I hope the sales increase for you soon
Thank you so much :)
Been looking forward to all your videos. Business talk like this video is soo interesting and thank you for sharing! I really hope it gets much better for you in 2025 🤗
Thank you, I did wonder if me Waffling on for 15 mins just to camera would be boring 😂 I’m glad you found it interesting, I just love talking about business. I have started a Patreon account with free membership as I will go a bit more in depth on numbers and figures there
@@chiaralouisastone honestly, when it’s interesting I’ll definitely keep listening 😊 your vlogs make me feel like I’m catching up with a small business friend 🤗
Aww thank you :) that’s what I was hoping for. I hope you enjoy the video that will be going up tomorrow :)
Just came across your channel/vlog. Hello from a fellow small business owner! Loved this vlog very easy to watch, I subscribed and look forward to future vlogs :)
Thank you so much, that means a lot. I’ve just a second one up :)
Thank you so much for that share! It was quite informative! I loved all of it and I am definitely going to try this method for at least the 1st quarter in 2025 and let you know how it turn out. I was doing something similar to this but instead of attaching a certain a percentage, I did a certain amount! Of course I have 2 more categories to add to the mix but I think it will work splendid! You're a gem!!! Thank you again!!!!
I’m really glad you found it useful, please do let me know how you get on :)
Loved this video and the honesty. Refreshing to watch ❤
Thank you so much :)
Really liked your video. I’ve subscribed 😊
Thank you so much :)
Yayyy! ❤❤❤❤ 🌷🥹 so glad you have started these vlogs! Tour a natural already! Alsoooooo you said your office isn’t aesthetic but it actually is! 😂❤ mines like this pretty colours but the general business mess! 😂 mines always a mess I think it just stays that way! I’m so sorry to hear hobbynoo is struggling this year since 2022 it’s just been a pure GRIND 😅 nothing feels smooth can’t wait for your next one this was SOOO interesting! Xxxx
Thank you so much, I’m so glad you enjoyed it. Yes, the mess can’t really be avoided, never seem to have the time to clear up properly always something more important to do. Thank you for being such an inspiration, I always love watching your vlogs ☺️
Xmas = chaos on coffee in a studio lol. Love from Australia, I cant wait to see more on your channel 🥰
Thank you so much :)
Thank you for the inspiration! I’m about to give up my permanent employment to try self employment and it’s scary
It can be very scary. It can also be very rewarding. It’s really about fitting it to the lifestyle that you want and knowing what you want from it.
I really enjoyed this. It is a relief to find business talking about the reality of it, plus the fact your workspace looked normal and not something out of Pinterest. Funny to seeing the Katnipp stuff as have followed here for years, and watching the same vlogs! Guess that's how I found you. Sorry to hear things are tough, I'm hearing this from so many small businesses that are worried about the future, and now with the added problems of GPSR. Hope you have a restful Christmas. Looking forward to seeing more.
Thank you so much. I’m so glad you enjoyed it. I have always liked to be honest about my experience as a business owner good or bad and I’m hoping I can make this channel. Interesting and continue to create videos, which are helpful to others.
Loved your video great content and subscribed just started my own channel mines is just a side hustle alongside my day job its real hard finding time to edit vlogs, looking forward to seeing more😊 xx
Thank you so much :) I will check yours out too ☺️
So lovely to have found another UK small business to watch. Loved the video, can't wait for the next one 😘
Thank you so much 🥰
Hi there! I love your video. I really do hope you continue to post more videos! Most people do studio blogs, and they mainly show the glitz and glam but do not show the true essence of owning and operating a business. I'm definitely anxiously waiting for your next vlog!
Thank you so much :) I am hoping to post another this week :)
@chiaralouisastone I look forward to it. Definitely going to subscribe to see what else is in store! And if you don't, that's fine because a business owner has to wear so many hats that sometimes, doing something as simple as a video is most difficult!
Absolutely, I’ve been wanting to do this for such a long time but struggle to complete tasks. I pushed myself and I’m pleased I did. :)
@chiaralouisastone I am glad you did! 😍😍😍
Thank you so much 🥰