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Dillie
Приєднався 17 вер 2020
Dillie: where beauty marketing meets innovation. Dillie is the leading marketing agency with a specialization in beauty brand marketing using the latest technology in media, podcast, content creation, and digital marketing. We produce photo, video, podcast, AR filters, generative AI photos and interactive media for consumer and beauty brands.
Justin Segal @ Storkcraft, The Beyond Beauty Podcast by Dillie
In this episode, Justin Segal, a former L'Oréal employee, discusses his career journey to leading brand and product strategy at Storkcraft, his family's business. He shares insights on his transition from the cosmetics industry to the baby furniture market, emphasizing the importance of creating a strong brand identity and offering versatile, long-lasting products. Justin also touches on the potential societal impact of changing family dynamics and his personal commitment to philanthropy, influenced by his family's legacy.
About Justin:
As the Director of Product and Brand Management at Storkcraft-North America’s longest-standing name in baby cribs-Justin has been instrumental in reviving Storkcraft’s product portfolio, driving Storkcraft’s omnichannel growth, and breathing new life into the Storkcraft brand. Under Justin’s leadership, Storkcraft-makers of dream nurseries since 1945-has established itself as an industry leader in terms of style, safety, innovation, and parent-focused features - all while enhancing the brand’s philanthropic DNA to give back to the families and communities that Storkcraft serves.
Timestamps:
Justin's Background and International Upbringing (00:01:00)
Justin discusses his international upbringing and affinity for different cultures and countries.
Transition from USC to L'Oréal (00:05:06)
Justin talks about his interest in product and brand management and his journey from USC to working at L'Oréal.
Challenges and Transition to Storkcraft (00:10:30)
Justin shares the challenges and trigger point that led to his transition to Storkcraft, a family-owned business.
Repositioning Storkcraft Brand (00:12:00)
Justin discusses the transition of Storkcraft under his brother's leadership and his role in giving the brand a unique voice and story.
Sustaining Brand Differentiation (00:19:56)
Justin explains the importance of genuine connections with customers and continuous innovation to sustain the uniqueness of Storkcraft in the baby products space.
Developing Product Lines (00:22:07)
Discussion on expanding product lines and categories complementary to the current offerings.
Brand Story in Retail (00:24:08)
Exploring the integration of brand story and product information in retail stores, using Indigo as an example.
Product Longevity and Recirculation (00:26:00)
Explaining the concept of convertible, multi-use furniture and the idea of repurposing products as children grow.
Storkcraft Next Brand (00:28:46)
Introducing the new brand, Storkcraft Next, and discussing the concept of evolving products for different life stages.
Societal Impact and Future Trends (00:30:23)
Reflecting on the potential impact of changing family dynamics on society and business.
Philanthropy Work (00:32:44)
Sharing personal and family values around philanthropy and discussing specific initiatives, including designing shirts for fundraising.
Business Impact and Social Responsibility (00:36:10)
Exploring the broader impact beyond business and directing to Storkcraft's website and social media for more information.
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#beyondbeauty #beautymarketing #beautybusiness #marketingagency #beautymarketingagency #dilliegroup #digitalmarketing #podcast #podcastshow #podcaster #careeradvice #advice #adviceoftheday #lifeadvice #beautyadvice #beautycareer #beautyfounder #startupadvice #creativelife #creativeentreprenuer #entreprenuer #entreprenuertips #entreprenuerlife #entreprenuerspirit
About Justin:
As the Director of Product and Brand Management at Storkcraft-North America’s longest-standing name in baby cribs-Justin has been instrumental in reviving Storkcraft’s product portfolio, driving Storkcraft’s omnichannel growth, and breathing new life into the Storkcraft brand. Under Justin’s leadership, Storkcraft-makers of dream nurseries since 1945-has established itself as an industry leader in terms of style, safety, innovation, and parent-focused features - all while enhancing the brand’s philanthropic DNA to give back to the families and communities that Storkcraft serves.
Timestamps:
Justin's Background and International Upbringing (00:01:00)
Justin discusses his international upbringing and affinity for different cultures and countries.
Transition from USC to L'Oréal (00:05:06)
Justin talks about his interest in product and brand management and his journey from USC to working at L'Oréal.
Challenges and Transition to Storkcraft (00:10:30)
Justin shares the challenges and trigger point that led to his transition to Storkcraft, a family-owned business.
Repositioning Storkcraft Brand (00:12:00)
Justin discusses the transition of Storkcraft under his brother's leadership and his role in giving the brand a unique voice and story.
Sustaining Brand Differentiation (00:19:56)
Justin explains the importance of genuine connections with customers and continuous innovation to sustain the uniqueness of Storkcraft in the baby products space.
Developing Product Lines (00:22:07)
Discussion on expanding product lines and categories complementary to the current offerings.
Brand Story in Retail (00:24:08)
Exploring the integration of brand story and product information in retail stores, using Indigo as an example.
Product Longevity and Recirculation (00:26:00)
Explaining the concept of convertible, multi-use furniture and the idea of repurposing products as children grow.
Storkcraft Next Brand (00:28:46)
Introducing the new brand, Storkcraft Next, and discussing the concept of evolving products for different life stages.
Societal Impact and Future Trends (00:30:23)
Reflecting on the potential impact of changing family dynamics on society and business.
Philanthropy Work (00:32:44)
Sharing personal and family values around philanthropy and discussing specific initiatives, including designing shirts for fundraising.
Business Impact and Social Responsibility (00:36:10)
Exploring the broader impact beyond business and directing to Storkcraft's website and social media for more information.
.
.
.
#beyondbeauty #beautymarketing #beautybusiness #marketingagency #beautymarketingagency #dilliegroup #digitalmarketing #podcast #podcastshow #podcaster #careeradvice #advice #adviceoftheday #lifeadvice #beautyadvice #beautycareer #beautyfounder #startupadvice #creativelife #creativeentreprenuer #entreprenuer #entreprenuertips #entreprenuerlife #entreprenuerspirit
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Відео
Dr. Jessica Combs @ Dr. Diamond's Metacine, The Beyond Beauty Podcast by Dillie
Переглядів 12 години тому
In this episode of the Beyond Beauty Podcast, we interview Dr. Jessica Combs, CEO of Dr. Diamond's Metacine. Dr. Combs shares her journey from general medicine to aesthetic skincare, discussing her transition and the challenges faced. The conversation highlights the evolution of consumer behavior, emphasizing the impact of social media and influencers on beauty trends. Dr. Combs underscores the...
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Переглядів 29 годин тому
In this episode of the Beyond Beauty Podcast, we interview Tennille Kopiasz, CEO of FEKKAI. Tennille shares her extensive career journey in the beauty industry, including roles at L'Oréal, Cody, and LVMH. She discusses the evolution of the industry, the impact of social media on marketing, and the current haircare boom. Tennille emphasizes the importance of mentorship, setting actionable goals,...
Brittany Bygrave @ Butter’d Bodycare, The Beyond Beauty Podcast by Dillie
Переглядів 921 годину тому
In this episode of the Beyond Beauty Podcast, we interview Brittany Bygrave, founder and CEO of Butter’d Bodycare. Brittany shares her journey of creating a skincare line tailored for individuals with dry and melanated skin, inspired by her own struggles with skin issues. She discusses the challenges of entrepreneurship, including product development and organic marketing strategies. Brittany e...
Kelly Kaufmann & Emily De Silva @ CULTIVATED TALENT, The Beyond Beauty Podcast by Dillie
Переглядів 1314 днів тому
In this episode of the Beyond Beauty Podcast, we interview Emily De Silva and Kelly Kaufmann, founders of Cultivated Talent, a beauty industry recruiting agency. We discuss their career journeys, the decision to start their business during the COVID-19 pandemic, and the evolving recruitment landscape. Emily and Kelly share insights on the differences between the beauty and fashion industries, t...
Madeline Kaplan @ Selva Ventures, The Beyond Beauty Podcast by Dillie
Переглядів 2721 день тому
In this episode of the Beyond Beauty Podcast, we interview Madeline Kaplan, a principal at Selva Ventures. Madeline shares her career journey from investment banking at Goldman Sachs to venture capital at Selva Ventures, focusing on health and wellness consumer brands. We discuss the importance of building relationships with founders, the operational support venture capitalists provide, and the...
Lisa Tran @ La Par (Nail Polish & Lifestyle), The Beyond Beauty Podcast by Dillie
Переглядів 19Місяць тому
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Переглядів 5Місяць тому
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Переглядів 39Місяць тому
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Переглядів 23Місяць тому
Angela Caglia @ Angela Caglia Skincare, The Beyond Beauty Podcast by Dillie
Jill Scalamandre @ BEEKMAN 1802, The Beyond Beauty Podcast by Dillie
Переглядів 28Місяць тому
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From Corporate to Consultancy: Bethany Ramsay's Inspiring Journey in the Beauty Industry
Переглядів 222 місяці тому
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Переглядів 423 місяці тому
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Переглядів 53 місяці тому
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Переглядів 63 місяці тому
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Переглядів 63 місяці тому
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Переглядів 63 місяці тому
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Переглядів 153 місяці тому
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Переглядів 143 місяці тому
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Переглядів 43 місяці тому
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Переглядів 93 місяці тому
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Inside the Recording Booth with Voice Actor Maddie McGuire, The Beyond Beauty Podcast by Dillie
Переглядів 283 місяці тому
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Переглядів 53 місяці тому
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Переглядів 253 місяці тому
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Переглядів 73 місяці тому
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Переглядів 203 місяці тому
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Переглядів 123 місяці тому
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Alison Lee Powell @ docent Caratin Rx, The Beyond Beauty Podcast by Dillie
Переглядів 203 місяці тому
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Laura McCann @ ADORAtherapy, The Beyond Beauty Podcast by Dillie
Переглядів 113 місяці тому
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Caroline Leroux @ Anatomy Haircare, The Beyond Beauty Podcast by Dillie
Переглядів 123 місяці тому
Caroline Leroux @ Anatomy Haircare, The Beyond Beauty Podcast by Dillie
Ok. When you said you're 55, I had to switch over from watching on my phone to my computer. YOU LOOK AMAZING!! I'm older than you are so I know what 55 typically looks like. Alec, you are a great example of how good skincare/lifestyle (and well, genes) can help make someone look at least half their age. I'm a 62-year-old esthetician and very interested in your products.
These podcasts are so interesting, it is a pity that not many people see these episodes. Would love to do post-production for one of your episodes free of cost - great hook, intro/outro, editing, captivating thumbnail, color correction, audio enhancement etc.
These podcasts are so interesting, it is a pity that not many people see these episodes. Would love to do post-production for one of your episodes free of cost - great hook, intro/outro, editing, captivating thumbnail, color correction, audio enhancement etc.
Oh she is from Joanne the scammer Kylie makeup tutorial. She is legendary
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I cannot understand most of what she says
What a content, thank you👋👋
"Promo SM"
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This is a great Podcast! I wish more people see this.
I scrolled too much and ended up here by accident
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Hi There, I have been following your channel very well. Your channel video topic and quality are very good. You can take your channel even farther if you want. But there are some important issues in your channel which will not grow your channel easily if not solved and your channel SEO (search engine optimization) score is absolutely 40 to 50 and not found rank tags. No channel tags, no promotion. This is why your UA-cam growth is very low. If you can solve these problems, your channel will grow quickly. Subscriber, comments, Views, like is very low according to your channel age comments, Views, like are also low according to your subscribers because channel setting problem and video SEO problems. If these two problems were not present in your channel today, you would have got many times better result. I am a professional UA-cam expert. I can 100% organically solve your all problems
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