In this episode, John interviews David Milestein, co-founder of Sellcord, a leading agency in Walmart marketing. They discuss the growth of Walmart as a competitor to Amazon, the differences in seller treatment between the two platforms, and the importance of conversion rates in Walmart's ranking algorithm.
David shares insights on optimizing listings for Walmart, the types of products that perform well, and the tools available for keyword research. The conversation also touches on customer behavior and the evolving landscape of e-commerce.
In this conversation, John and David discuss the evolving landscape of e-commerce, particularly focusing on Walmart's competitive edge against Amazon. They explore the convenience of Walmart's delivery services, the importance of Walmart Fulfillment Services (WFS), and effective advertising strategies on Walmart. They also highlight common mistakes sellers make when entering the Walmart marketplace and share insights on the future potential of Walmart in the e-commerce sector.
Takeaways:
- Walmart is aggressively trying to compete with Amazon in e-commerce.
- Walmart's algorithm prioritizes conversion rates over sales volume.
- Walmart's approach to seller support is more favorable than Amazon's.
- Products with everyday low prices tend to perform better on Walmart.
- Walmart's algorithm is less opaque than Amazon's, providing more insights to sellers.
- Strong imagery is crucial for success across all e-commerce platforms.
- Advertising on Walmart is becoming more competitive but remains less so than Amazon.
- Walmart has the most warehouses in the US, enhancing its distribution capabilities.
- Copying Amazon listings without optimization leads to poor performance on Walmart.
- Sellers should be proactive in their advertising strategies to stay ahead.
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Connect with David and Sellcord and get Free audit on Walmart listings and ads:
Website: www.sellcord.co/
Facebook: sellcord/
Linkedin: www.linkedin.com/company/sellcord/posts/?feedView=all
Instagram: sellcordofficial
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Connect with John Cavendish
Facebook: jgcuk
Instagram: thejohncavendish
LinkedIn: hk.linkedin.com/in/thejohncavendish
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Know more about Seller Candy
Website: www.sellercandy.com
Facebook Page: SellerCandyPro
Instagram: sellercandyamz
LinkedIn: www.linkedin.com/company/sellercandy/
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