TITLE : Analysis of Travel Agency Products/Services
CLO : 2. Discuss various products, services and contemporary issues related to
travel agencies business.
TYPE : Pair (2 members)
METHOD : Recorded Presentation
MARKS : 50 marks (10%)
SUBMISSION : Week 6
PREPARED BY: Max Fernandus Benod & Selvesto Maibin
SUBJECT: HTT455
GROUP: HM261 A2
Synopsis:
Travel agencies provide a broad array of products and services tailored to the varied needs and
preferences of travellers. They play an essential role in streamlining the travel planning process,
ensuring that clients enjoy memorable and stress-free experiences.
Instructions
1. Select ONE (1) Local or International Travel Agency
Choose a travel agency-either local or international-for this assignment.
2. Explain THREE (3) Products/Services Offered by the Travel Agency
Your presentation should include the following:
a. Agency Profile
Provide a brief overview of the selected travel agency, including its background,
history, and mission.
b. Product/Service Descriptions
Describe three specific products or services the agency offers. Explain what each
entail and the benefits to customers.
c. Target Market and Demand Characteristics
Identify the target market for each product/service and describe their key
characteristics, including demographics, preferences, and purchasing behaviour.
d. Supply and Demand Issues
Discuss challenges related to supply and demand for the selected
products/services, such as seasonality, market trends, or external factors
impacting availability and demand.
3. Presentation Delivery
Record a 10 to 15-minute presentation on the travel agency and its products/services.
Ensure you clearly state your name in the presentation.
4. Evaluation Criteria
Review the presentation evaluation rubric to understand how your work will be assessed
and maximize your score.