Luv' were a Dutch girl group that scored a string of hit records in Continental Europe as well as Israel, South Africa, Zimbabwe, Australia, New Zealand, Canada, Argentina and Mexico in the late 1970s and early 1980s. The original members were Patty Brard, José Hoebee and Marga Scheide. In 1979, Luv' was 'Holland's best export act' and thus received the Conamus Export Prize.
The band sold more than seven million records worldwide. Among their greatest hits were: "U.O.Me", "You're the Greatest Lover", "Trojan Horse", "Casanova" and "Ooh, Yes I Do". The formation went through line-up changes and the original singers reunited several times. They gave a farewell performance on 11 August 2012 in Spaarnwoude at the Dutch Valley Festival. Two members of the pop act have had a successful solo career in their homeland: Patty as a TV personality and José as a vocalist. In 2016, Marga, José and Ria Thielsch decided to relaunch Luv'. In July 2017, the ladies celebrated their 40th anniversary. On 4 January 2019, the group announced another line-up change in De Telegraaf: media personality Chimène van Oosterhout replaced Ria Thielsch.