- 10
- 35 893
Portaire
Приєднався 18 лип 2022
Creating a brand as an interior designer | How to build an interior design business: PART 1
↓ Become an interior designer: Link to free e-book in caption. ↓
This video is the first part of a series covering our free e-book, in which we lay out a step by step guide on how to become an interior designer. For the full book, please go follow this link: www.portaire.com/downloads/start-your-own-interior-design-business-ebook
Today, we're focusing on brand identity and strategy for designers, offering plenty of examples to illustrate the concepts.
Establishing a strong brand identity is crucial for interior design studios. It goes beyond simply bringing clients' visions to life; it involves pushing a creative ethos and defining what your brand looks and feels like.
In this video, we explore key elements of brand identity, such as authenticity, differentiation, emotional connection, and flexibility. We also discuss the importance of mission statements, values, target audience, logo design, color choices, typography, imagery, and personality.
Additionally, we delve into brand strategy and provide guidance on creating brand identity guidelines, developing a brand messaging framework, building a website and utilizing social media marketing. We hope this video inspires you to establish and strengthen your own brand identity as a designer.
Instagram: @portaire_
Pinterest: @portaire_
TikTok: @portaire_
Website: portaire.com
This video is the first part of a series covering our free e-book, in which we lay out a step by step guide on how to become an interior designer. For the full book, please go follow this link: www.portaire.com/downloads/start-your-own-interior-design-business-ebook
Today, we're focusing on brand identity and strategy for designers, offering plenty of examples to illustrate the concepts.
Establishing a strong brand identity is crucial for interior design studios. It goes beyond simply bringing clients' visions to life; it involves pushing a creative ethos and defining what your brand looks and feels like.
In this video, we explore key elements of brand identity, such as authenticity, differentiation, emotional connection, and flexibility. We also discuss the importance of mission statements, values, target audience, logo design, color choices, typography, imagery, and personality.
Additionally, we delve into brand strategy and provide guidance on creating brand identity guidelines, developing a brand messaging framework, building a website and utilizing social media marketing. We hope this video inspires you to establish and strengthen your own brand identity as a designer.
Instagram: @portaire_
Pinterest: @portaire_
TikTok: @portaire_
Website: portaire.com
Переглядів: 775
Відео
How interior designers can prepare for an economic crisis or slowdown
Переглядів 292Рік тому
In less than 12 minutes, we delve deep into a crucial topic for interior designers: how to effectively prepare for an economic crisis or slowdown. As professionals in the design industry, it's essential to proactively equip your business to navigate uncertain economic times - and we're ready to help out. Today, we'll explore proactive measures to safeguard your business, retain a stable client ...
The dawn of smart homes and how tech is redefining design
Переглядів 115Рік тому
Discover how technology is revolutionizing interior design - one device at a time. As smart homes become more prevalent, we explore how advanced automation systems and cutting-edge technology are seamlessly integrating into the aesthetics and functionality of our living spaces. Personalize your client's homes like never before, enhance convenience, and create unique atmospheres that reflect the...
Exploring the eternal synergies between art and interior design
Переглядів 250Рік тому
In this video, you'll embark on a captivating journey exploring the historical roots of art and interior design. From ancient caves to the present day, we delve into significant periods such as the Ancient and Classical eras, Renaissance, Baroque and Rococo periods, Neoclassical and Empire styles, Art Nouveau and Art Deco movements, and the modern and contemporary periods. Plus, you'll uncover ...
Augmented reality and interior design: a perfect match?
Переглядів 919Рік тому
If you're a professional interior designer looking to stay ahead of the game, we have to tell you... Augmented reality (AR) has the potential to revolutionize the industry. In this video, we explore the benefits of using AR in interior design, including the ability to visualize concepts in real-time and make frictionless revisions. We'll also discuss some of the challenges that come with incorp...
Eclectic interior design: a journey through the world's most famous designers
Переглядів 21 тис.Рік тому
One of the most interesting and unique design styles today is eclectic interior design. Through the greats, including Kelly Wearstler, Athena Calderone, Ken Fulk and the studio Roman and Williams, we talk about what it means to blend the old and the new - and how to do it with plenty of flair and class. Instagram: @portaire_ Pinterest: @portaire_ TikTok: @portaire_ Website: portaire.com
Sustainability, interior design, and how to make your studio future-proof
Переглядів 267Рік тому
Today we’ll be discussing sustainability and design, one of the hottest topics right now. As we settle into 2023, the conversation around sustainability continues to be at the forefront of our global consciousness. With an increasing awareness of the impact of our actions on the environment, interior designers and clients alike are seeking out ways to reduce their carbon footprint and minimise ...
How to use AI, Chat GPT and DALLE 2 in interior design
Переглядів 12 тис.Рік тому
Whether you're designing a room, building your portfolio as an interior designer or completely renovating a house, DALLE 2 and Chat GPT can completely transform your day-to-day. Learn how to use this new technology and take your interior design practice to the next level. Instagram: @portaire_ Pinterest: @portaire_ TikTok: @portaire_ Website: portaire.com
In conversation with Lena Cottray: How art meets interior design, and how to centre it in your style
Переглядів 5242 роки тому
Lena explores the origins of her unique design style, the beginnings of her passion for art, and how you can use art in your next design. Learn more about interior design, abstract art, hospitality and what makes art pop.
What a great video! I’ve been looking for this type of content for a long time. Thank you so much!
Quite insightful! Liked the crisp message you gave out about each aspect. Would surely like to discuss about drilling down further into the ‘how’ with you.
Very Nice video
This was not a how to.
Leaning on the "crutches" of minimalism??? Seriously?? Minimalism is fundamental. EVERY design style that is worth mentioning must evolve from a minimal aesthetic or it is just chaos. My not-so-humble opinion. But otherwise a well done and educational video. Thank you.
Forgive the phrasing, didn't mean it that way. I totally agree, if you check out our Journal, we cover minimalism in a very loving light. Not sure what happened there :)
Very nice, thank you!
Glad you like it!
It is so helpful for interior designers.
I think so too! There is so much potential here.
Thank you so much for explaining AR in such a nice way 🙏
Happy to help! If you have any topics you'd like us to cover let me know :)
@@portaire_ I want you to cover interior designing AI softwares that are free to use... as I'm using playground AI nowadays it's completely free, want to explore more of Ai interior designing softwares. Thank you so much for your kindness, stay happy and blessed❤️
Hi! I am so happy you mentioned this. You can find information about this in this page: www.portaire.com/journal/interior-design-ai-software Let me know if that helps you out :)
@@portaire_ Thanks a lot, it was very helpful👍
I love your explanation of the Eclectic style. Very helpful~ 👍
I am so glad it was helpful! Thank you for watching!
Fantastic, insightful content! (as usual)
Much appreciated!
Wow! Virtuoso design. Such elegance.
Totally agree! Incredible design.
gorg!need a long video for this too :)
Nice selection thank you 😊 ❤
Thanks for listening! :)
I love this video, the complete explanation, the wonderful examples, please bring more content about eclectism, is super chic, sexy and personal. Loove it.
I am so obsessed with Eclectism, it's soo cool! Will need to do more deep dives. Thank you Leslie.
Ken Fulk... YES. I've been a huge fan of his work for a very long time. Thanks for featuring him. What I love about Fulk (and Roman and Williams) is that you rarely see white walls or neutral rooms. They embrace the entire palette and mix in as many patterns as they want. They are never boring!
I love Ken Fulk too! So funky and profoundly layered.
Loved this presentation!!!!!! Thank you
So glad you enjoyed it!
Thank you
Thank you for your substantial content. It’s refreshing to see interior design content that’s sophisticated and delves into harder questions and doesn’t shy from technology
Thank you so such a thoughtful comment! Appreciate it a lot. :)
Kelly Wearstler is 🤮
Which one was your favourite, if any? :) Love to hear people's opinions!
Great video! Looking forward to some more art and design content.
Thank you! I love both topics and hope to do them justice. :)
Hey! Fellow designer here:) You are doing a brilliant job at explaining the complicated topic of eclectic design. Keep going!
Fabulous introduction to these wonderful designers, thank you
Thanks a lot 😊 I really appreciate it!
Very interesting!
I am glad you found the video interesting! :) Hope to see you back!
❤❤❤❤❤
Thank you <3
Thank you for this. We appreciate you.
Thank *you* for watching!!
Looks incredible!
I love your video and your channel!
Thank you so much! 🥰
Really enjoy the videos. You have a wonderful way of communicating the content:)
Glad you enjoy it!
Great solutions for some of the challenges of sustainability. Using local artisans is an incredible solution to finding unique, beautiful designs that contribute to sustainability. Love the videos!
Totally agree! Thank you for commenting and watching
Brilliant and insightful content🙏
Thank you <3