Failing to Success
Failing to Success
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$200 Million for Employee Benefits with Alex Frommeyer, Founder of Beam Benefits
Want a FREE copy of our Mic to Money Book? www.ftspod.com/schedule-consultation
Company Stats
Capital Raised: $200 million+
Employees: 230+
Founded: 2012
Episode Highlights
✅ Fundraising requires full focus-treat it as a full-time job for maximum efficiency.
✅ A well-defined cultural playbook aligns team behavior and values with company goals.
✅ Transparent communication and constant iteration improve company culture over time.
Episode Summary
In this episode, Alex Frommeyer, founder of BEAM Benefits, discusses the journey of raising over $200 million in funding and the role of company culture in scaling a business. Alex highlights the importance of a focused fundraising approach, sharing how he dedicated weeks solely to fundraising while delegating daily operations to his team. By prioritizing clarity and dedication, BEAM Benefits successfully secured funding rounds that fueled its growth.
A significant contributor to BEAM’s success is its cultural playbook, which Alex created after observing behaviors inconsistent with the company’s values. Modeled after Netflix's culture deck, this living document outlines company values, expectations, and key practices like hiring, promotions, and remote work. Alex emphasizes the CEO’s role in shaping and reinforcing culture through onboarding sessions, regular all-hands meetings, and ongoing iterations based on team feedback. This approach has helped BEAM align its growing team with its mission and values, ensuring a consistent experience for employees and clients alike.
Notable Questions We Asked
Q: How did you approach raising over $200 million in funding?
A: By dedicating full focus to fundraising, treating it as a full-time job, and temporarily stepping away from day-to-day operations.
Q: What inspired the creation of BEAM’s cultural playbook?
A: Observing behaviors inconsistent with company values and the need to clearly define and reinforce those values across a growing team.
Q: How does the cultural playbook help during hiring and onboarding?
A: It aligns potential employees with company values during the interview process and sets expectations through onboarding sessions with the CEO.
Q: Why is transparency important in shaping company culture?
A: Transparency fosters trust and ensures employees are aligned with company goals, but it requires constant iteration to meet team expectations.
Q: How does BEAM Benefits ensure its culture evolves with the company?
A: Through regular feedback, ongoing adjustments to the cultural playbook, and leadership’s commitment to embodying company values.
Chapters
00:00 Intro
00:14 Company Stats
00:37 Raising $200 Million: The Journey
02:38 The Importance of a Cultural Playbook
04:52 Implementing and Reinforcing Company Culture
06:50 The CEO's Role in Shaping Culture
08:45 Connect with Beam Benefits
#CompanyCulture #StartupFundraising #LeadershipLessons #EmployeeBenefits #TeamBuilding #CompanyValues #CEOInsights #OrganizationalCulture #StartupGrowth #BusinessLeadership
Listen On:
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КОМЕНТАРІ

  • @OmicronScientificInc
    @OmicronScientificInc 20 днів тому

    How to change attributes on a child listing? If we go to the variations tab on the child listing to edit, it creates another variation

  • @FTLOLifestyleCo
    @FTLOLifestyleCo 21 день тому

    Hi, great video. I followed your steps and used style as a variation, but no variation or parent sku was created even though I filled out all the necessary details and saved the edit. Is there something I am missing??

    • @failingtosuccess
      @failingtosuccess 20 днів тому

      I wouldn't be able to know without seeing your account and what was done

  • @dingdongchingchong8659
    @dingdongchingchong8659 Місяць тому

    Newsflash buddy. Alot of stuff you find on Amazon are made in china.

  • @dylansexton7428
    @dylansexton7428 Місяць тому

    Is this only to make variant groups with products thatvare already listed or can the same be done to list a productbwith variants tbat is not yet on Amazon?

    • @failingtosuccess
      @failingtosuccess Місяць тому

      Already listed. There is a different process for new listings

  • @bottle2bond
    @bottle2bond Місяць тому

    @failingtosuccess Thank you for this video. I watched several and this one was the most helpful. I do need a little help. My variant is a 4 unit/4 pack. Amazon rejected it due to too high of a price. Amazon said "Potential high pricing error! Consider updating your price(s) using the provided reference price(s)."

  • @joneclegg
    @joneclegg Місяць тому

    Um.... content?

  • @stevep1144
    @stevep1144 Місяць тому

    How did you get the existing SKU's? I have GTIN exemption and not sure how to the external ID. I didn't have to enter now when creating my parent for context

    • @failingtosuccess
      @failingtosuccess Місяць тому

      That one will be more complex since you have legacy listings. We may just need to jump on a call. You can book with me here: www.ftspod.com/book-a-strategy-call

  • @seanNYC0
    @seanNYC0 Місяць тому

    REAL hustler. good stuff jon

  • @alexlund6232
    @alexlund6232 Місяць тому

    where did you get the parent contribution SKU? did you make that up?

    • @failingtosuccess
      @failingtosuccess Місяць тому

      Yes you create the parent item

    • @lyndsayd9702
      @lyndsayd9702 10 днів тому

      @@failingtosuccess so maybe a core chunk of the SKU with -par and they won't ask you for another UPC for the item?

  • @mikemiller774
    @mikemiller774 Місяць тому

    So who is the target audience of this video?

  • @snehilraj880
    @snehilraj880 Місяць тому

    Which video is this ? Can you provide the link

  • @bdiamond545
    @bdiamond545 Місяць тому

    Thanks captain obvious 😂😂 moron

  • @pareshpatel7100
    @pareshpatel7100 Місяць тому

    and now😂😂😂😂

  • @Thewalrus0275
    @Thewalrus0275 Місяць тому

    h dont care about nfts or fake digital currencies and especially i do not need to hear it from single digit view tommy here

  • @charlierose1708
    @charlierose1708 Місяць тому

    Theyre also driving for 700 miles on a tank you have to rechage every 200 miles 😂 time is money and the time i could be making money instead of sitting at a charger for an hour is worth more than a couple dollars saved in gas 😂

  • @DoctorSparta
    @DoctorSparta Місяць тому

    The same Gary Vaynerchuk who shilled NFTs? The same NFT market that deflated 98-99% market value at the expense of the fostered community? This isn’t a victimless crime. Real people suffer real consequences.

  • @kurbz
    @kurbz Місяць тому

    Thanks for rhe useless info im not gonna like and im also going to request that you tube doesn't show shit youtube channels like yours

  • @MdRanaAhammed-k5w
    @MdRanaAhammed-k5w Місяць тому

    নানার বাডি ৪

  • @scottdclary
    @scottdclary Місяць тому

    Thanks for having me on!

  • @iamsocial4340
    @iamsocial4340 Місяць тому

    Do you have different UPC codes for each variant?

  • @LezeilPadua
    @LezeilPadua Місяць тому

    Wow its so nice❤❤❤

  • @heidismutti
    @heidismutti Місяць тому

    They are almost all boys. All made in a test tube and grown in surrogates. He absolutely would do it. I think most of them are clones. I just had this revelation on my own today. I’m glad I’m not the only one who thinks this.

  • @georgecannon1560
    @georgecannon1560 2 місяці тому

    This video was super helpful. Im adding variations, and attempting to add the Skus from created listings, but it keeps giving me: "An error occurred when we tried to process your request. We apologize for the inconvience." Without explanation. Ive made sure all my listings are Identical apart from color map, size and GTINs.. What could the error be coming from?

    • @failingtosuccess
      @failingtosuccess 2 місяці тому

      It could be some of the item specifics on the child skus like hazmat or dimensions

  • @failingtosuccess
    @failingtosuccess 2 місяці тому

    Want a FREE copy of our Mic to Money Book? www.ftspod.com/schedule-consultation

  • @failingtosuccess
    @failingtosuccess 2 місяці тому

    Want a FREE copy of our Mic to Money Book? www.ftspod.com/schedule-consultation

  • @failingtosuccess
    @failingtosuccess 2 місяці тому

    Want a FREE copy of our Mic to Money Book? www.ftspod.com/schedule-consultation

  • @brianfuller757
    @brianfuller757 2 місяці тому

    I never had issues with orders arriving on time but quality is problematic.

  • @Fantasticleman
    @Fantasticleman 2 місяці тому

    Thank you so much for this VERY concise video! This was EXACTLY what I needed to get all of my Astrology Chopsticks together! <3

  • @otterlycharmingUSA
    @otterlycharmingUSA 2 місяці тому

    Thank you for posting this. I created a parent listing with 8 variants. When I look at the listing on Amazon the short description of each variant is showing instead of the photos of the item. I did add photos to every variant when I created the parent/child listings. I've asked for help with Amazon but they are spinning me in circles. Any idea how to get the swatch photos to show instead up a word button?

    • @failingtosuccess
      @failingtosuccess 2 місяці тому

      You should be able to add the swatch photos at the child level or also on the variations on the parent item

    • @otterlycharmingUSA
      @otterlycharmingUSA 2 місяці тому

      @@failingtosuccess I added them to both places when i created the listing. For some reason they still aren't showing

  • @john_reborn
    @john_reborn 2 місяці тому

    he gives slight father with a son that makes youtube videos on parkour reborn but is trying to move away from it vibes

  • @failingtosuccess
    @failingtosuccess 2 місяці тому

    Need Marketing Help? www.ftspod.com/schedule-consultation

  • @failingtosuccess
    @failingtosuccess 2 місяці тому

    Need Marketing Help? www.ftspod.com/schedule-consultation

  • @failingtosuccess
    @failingtosuccess 2 місяці тому

    Need Marketing Help? www.ftspod.com/schedule-consultation

  • @failingtosuccess
    @failingtosuccess 2 місяці тому

    Need Marketing Help? www.ftspod.com/schedule-consultation

  • @failingtosuccess
    @failingtosuccess 3 місяці тому

    Need Marketing Help? www.ftspod.com/schedule-consultation

  • @failingtosuccess
    @failingtosuccess 3 місяці тому

    Need Marketing Help? www.ftspod.com/schedule-consultation

  • @failingtosuccess
    @failingtosuccess 3 місяці тому

    Need Marketing Help? www.ftspod.com/schedule-consultation

  • @failingtosuccess
    @failingtosuccess 3 місяці тому

    Need Marketing Help? www.ftspod.com/schedule-consultation

  • @failingtosuccess
    @failingtosuccess 3 місяці тому

    Need Marketing Help? www.ftspod.com/schedule-consultation

  • @failingtosuccess
    @failingtosuccess 3 місяці тому

    Need Marketing Help? www.ftspod.com/schedule-consultation

  • @failingtosuccess
    @failingtosuccess 3 місяці тому

    Need Marketing Help? www.ftspod.com/schedule-consultation

  • @mirjalal2124
    @mirjalal2124 3 місяці тому

    Do I have to make each child Variation first then add it to the parent Variation or Can I just make them in the parent Variation?

    • @mirjalal2124
      @mirjalal2124 3 місяці тому

      And for parent sku is it something i make up or something i am provided with from Amazon

    • @Iris-yq7ez
      @Iris-yq7ez Місяць тому

      Did you find an answer? Where do I get the parent SKU?

  • @darrelchambers925
    @darrelchambers925 3 місяці тому

    Color Map on child listing shows the wrong color. I write in the correct color but it won't let me save as it pops up "red" again showing error.

    • @failingtosuccess
      @failingtosuccess 3 місяці тому

      Check the valid values for the category to see if the color is supported

  • @producedbypodcast
    @producedbypodcast 3 місяці тому

    Great episode! Really enjoyed this one and excited to see what the future brings. 🧠

  • @Laxit1
    @Laxit1 3 місяці тому

    I am 100 convinced that the last child is a Clone of Elon Musk...Truly!!.... I saw the picture of Elon and the child in the front. ..that child face was more the grown face of Elon!!!!.... I felt shivers by this!!! I did not even know he had children.. had an idea he was the kind not wanting this!!! Was I ever wrong!!... This Cloning of humans ..who is controlling these people that have such possible???..😳

  • @failingtosuccess
    @failingtosuccess 3 місяці тому

    Thanks to SkuTrue for sponsoring this episode! www.skutrue.com/

  • @seanramsure9764
    @seanramsure9764 3 місяці тому

    Loved this interview

  • @failingtosuccess
    @failingtosuccess 3 місяці тому

    Thanks to SkuTrue for sponsoring this episode! www.skutrue.com/

  • @AbdulrahmanAlhitawi
    @AbdulrahmanAlhitawi 3 місяці тому

    Hi. I have been trying to add a color variation to an existing listing that ben created by other seller but it keeps creating a completely new listing not updating the same one

    • @failingtosuccess
      @failingtosuccess 3 місяці тому

      Adding to another seller would be a problem. You need to have control and ownership of the listing to do this

  • @olgapareraferrer9486
    @olgapareraferrer9486 3 місяці тому

    I created first the parent and then, I added one chile (inactive) and when I added the second chile (active), this one changed the pictures for the inactive child. So, both variations showed the same picturea. Is the issue the type of variation? I used the Model Number variation. Thanks

    • @failingtosuccess
      @failingtosuccess 3 місяці тому

      You would need to go update the information/images at the child level before grouping them.

    • @olgapareraferrer9486
      @olgapareraferrer9486 3 місяці тому

      Before grouping them, both childs had the correct pictures. When i grouped them, the pictures changed.