Sri Lanka's Tourism Challenges: Consumer Behavior, Global Awareness, and Destination Marketing | A Lecture by An Australian Tourism Expert
Summary:
In this engaging lecture, an Australian university lecturer specializing in tourism examines the key challenges faced by Destination Marketing Organizations (DMOs) and travel agents in marketing Sri Lanka, a country with a limited budget for tourism promotion. The video explores the intricacies of consumer travel decision-making and sheds light on the limited global awareness of Sri Lanka as a travel destination. Tailored for students studying tourism, destination marketing organizers in Sri Lanka, and tourism-related organizations, this lecture provides actionable insights into how Sri Lanka can strengthen its position in the global tourism market despite resource constraints.