- 160
- 17 981
42 Agency
Canada
Приєднався 30 сер 2019
B2B Performance Marketing Agency ⚡️
Demand generation | Account-Based Marketing | Marketing & Sales Operations
Demand generation | Account-Based Marketing | Marketing & Sales Operations
Creating ABM Landing Pages at Scale with Hubspot
Learn how to create dynamic, personalized landing pages in HubSpot using Smart Rules. This step-by-step guide shows you how to customize content for different companies, ad sources, and more. Perfect for B2B marketers looking to boost engagement and conversion rates through personalized experiences. Discover the power of query parameters and see real-time previews of your personalized pages.
Timestamps:
0:00 - Introduction to HubSpot Smart Rules
0:12 - Understanding Smart Rule limitations
0:20 - Different personalization sources (AdSource, device type, etc.)
0:44 - Using first-party data and query parameters
1:09 - Creating and applying Smart Rules to page sections
1:50 - Personalizing multiple sections on a page
2:46 - Previewing personalized pages
3:07 - Testing personalization with URL parameters
4:00 - Creating rules for multiple target accounts
#HubSpot #LandingPagePersonalization #B2BMarketing #MarketingAutomation #accountbasedmarketing #abm #personalization
Timestamps:
0:00 - Introduction to HubSpot Smart Rules
0:12 - Understanding Smart Rule limitations
0:20 - Different personalization sources (AdSource, device type, etc.)
0:44 - Using first-party data and query parameters
1:09 - Creating and applying Smart Rules to page sections
1:50 - Personalizing multiple sections on a page
2:46 - Previewing personalized pages
3:07 - Testing personalization with URL parameters
4:00 - Creating rules for multiple target accounts
#HubSpot #LandingPagePersonalization #B2BMarketing #MarketingAutomation #accountbasedmarketing #abm #personalization
Переглядів: 21
Відео
The LinkedIn Impression Trap: Why Ad Impressions ≠ Influence
Переглядів 6721 день тому
Beware of overvaluing LinkedIn ad impressions! In this quick tip, learn why equating impressions to pipeline influence is a dangerous misconception. Discover the difference between impressions and view-through conversions, and why the latter might be a better indicator of ad impact. Essential knowledge for B2B marketers using LinkedIn ads. #LinkedInAds #B2BMarketing #AdAttribution
Why Businesses Spending Under $50K on Ads Don't Need Multi-Touch Attribution
Переглядів 1121 день тому
Are you spending less than $50K on digital advertising and wondering about attribution tools? In this video, I challenge the common belief that every business needs complex multi-touch attribution software. Drawing from my experience as a performance marketer with an engineering background, I explain why companies with modest ad budgets, primarily using Google AdWords or LinkedIn, can effective...
Ultimate Guide to Optimizing B2B SaaS Google Ads Performance
Переглядів 19Місяць тому
Unlock the secrets to maximizing your B2B SaaS Google Ads campaigns! This comprehensive guide covers everything from verifying lead quality to fine-tuning your bidding strategy. Learn how to debug your campaigns, optimize match types, and ensure your ad spend delivers real results. Perfect for marketers looking to boost their Google Ads ROI in the competitive B2B SaaS landscape. Timestamps: 0:0...
How to Check B2B SaaS Leads Google Ads Quality in 60 Second.
Переглядів 5Місяць тому
Running B2B SaaS Google Ads? Learn the crucial first step to verify ad quality! Discover how to use HubSpot or Salesforce to manually check lead quality and ensure you're not wasting budget on spam. Quick tip for better ROI on your Google Ads spend. #B2BSaaS #GoogleAds #LeadQuality #MarketingTips #b2bsaas #b2bmarketingtips #demandgeneration
The Hidden Link: How Paid Media Secretly Boosts Your Direct Traffic by 60%
Переглядів 6Місяць тому
The Hidden Link: How Paid Media Secretly Boosts Your Direct Traffic by 60%
The most underrated channel for B2B SaaS Marketing
Переглядів 1132 місяці тому
The most underrated channel for B2B SaaS Marketing
Are LinkedIn Page Followers a Vanity Metric?
Переглядів 382 місяці тому
Are LinkedIn Page Followers a Vanity Metric?
Exploring Clay's Comprehensive Company Enrichment Features | Clay Walkthrough Episode 5
Переглядів 793 місяці тому
Exploring Clay's Comprehensive Company Enrichment Features | Clay Walkthrough Episode 5
Advanced Company Enrichment with Clay: Tech Stack & More | Clay Walkthrough Episode 4
Переглядів 293 місяці тому
Advanced Company Enrichment with Clay: Tech Stack & More | Clay Walkthrough Episode 4
Effortless Company Domain Enrichment with Clay | Clay Walkthrough Episode 3
Переглядів 793 місяці тому
Effortless Company Domain Enrichment with Clay | Clay Walkthrough Episode 3
Using Clay to Pull Company Reviews and Ratings | Clay Walkthrough Episode 2
Переглядів 433 місяці тому
Using Clay to Pull Company Reviews and Ratings | Clay Walkthrough Episode 2
Clay 101: Mastering Data Enrichment for Marketing| Episode 1
Переглядів 1773 місяці тому
Clay 101: Mastering Data Enrichment for Marketing| Episode 1
Effective Marketing Measurement for B2B: Simplifying Attribution and ROI
Переглядів 335 місяців тому
Effective Marketing Measurement for B2B: Simplifying Attribution and ROI
Optimizing Google Ads: Common Mistakes and Best Practices for B2B Companies
Переглядів 155 місяців тому
Optimizing Google Ads: Common Mistakes and Best Practices for B2B Companies
Generating Enterprise Leads as a New CMO
Переглядів 55 місяців тому
Generating Enterprise Leads as a New CMO
42 Agency. Strategic Growth Partner for B2B SaaS Businesses
Переглядів 205 місяців тому
42 Agency. Strategic Growth Partner for B2B SaaS Businesses
Unlocking the Truth: The Pitfalls of Overanalyzing Marketing Data
Переглядів 65 місяців тому
Unlocking the Truth: The Pitfalls of Overanalyzing Marketing Data
The Difference Between Demand Generation and Brand Awareness Revealed
Переглядів 565 місяців тому
The Difference Between Demand Generation and Brand Awareness Revealed
Linked Ads Walk Through 101 #b2bmarketing #linkedinads
Переглядів 156 місяців тому
Linked Ads Walk Through 101 #b2bmarketing #linkedinads
Leading vs. Lagging Indicators in Marketing: The Real Value of MQLs Explained #b2bmarketing
Переглядів 96 місяців тому
Leading vs. Lagging Indicators in Marketing: The Real Value of MQLs Explained #b2bmarketing
Cohort Reporting in Hubspot #hubspottutorial #cohorts #hubspot #b2bmarketing
Переглядів 1336 місяців тому
Cohort Reporting in Hubspot #hubspottutorial #cohorts #hubspot #b2bmarketing
Octave - LLM based Prospecting & Sales Cadence Walk Through #salesautomation
Переглядів 536 місяців тому
Octave - LLM based Prospecting & Sales Cadence Walk Through #salesautomation
Dont host your #b2b blog on #substack #beehiiv or #medium
Переглядів 577 місяців тому
Dont host your #b2b blog on #substack #beehiiv or #medium
How to Master Reporting on Meetings Booked & Activities in HubSpot: A Comprehensive Guide
Переглядів 2067 місяців тому
How to Master Reporting on Meetings Booked & Activities in HubSpot: A Comprehensive Guide
How is a Lead Source different then a Campaign? #b2bmarketing
Переглядів 1807 місяців тому
How is a Lead Source different then a Campaign? #b2bmarketing
Don't rely just on UTMS. Don't rely on peoples memories #b2bmarketing #digitalmarketing
Переглядів 287 місяців тому
Don't rely just on UTMS. Don't rely on peoples memories #b2bmarketing #digitalmarketing
Interesting. Which platforms you coin as conversion channels?
How one should do it right with ga4?
Awesome How you like to track best lag time of conversions? Like from awareness to sale.
What software do you use for those automatically generated subtitiles?
VEED
Can we create a report based on which meeting calendar a call is being scheduled through?
Hello there. Yes you can filter by meeting link if your using Hubspots meetings or Revenue Hero router if your using revenue hero booker
People still use LinkedIn? That dumpster fire has been a laughing stock for at least 10+ years in my industry.
For folks in B2B sales / marketing it’s still very popular!
Great insights in this video. Clay seems powerful for data tasks. I also found tools like Myko Assistant helpful-it streamlines searches without the need for complex setups. Focusing on just sending an email for accurate info is a game changer.
I put the cookies banner in my website same, not appearance in my webiste "its just show cookies setting one button" no response
Is the Hubspot code on your website?
How to use cookie banners in WordPress website. I put the domain but it did not appear
Is the Hubspot code on the Wordpress site?
Take the survey here > forms.gle/vHLXQENcDReRmntb8
Take the survey here > forms.gle/vHLXQENcDReRmntb8
The audio is quite difficult to hear on this one.
Thanks for letting us know! Will try to fix the audio
This is an amazing break down. Thank you!
Glad it was helpful!
Dropping truth bombs 💣
🙏🫡🥲
thecmo.com/marketing-attribution/marketing-attribution/
thecmo.com/marketing-attribution/marketing-attribution/
i am really curious why this level of content is not getting views. what's the problem according to you? the knowledge is insane in all the videos.
That’s amazing comment and it made my night! I think it’s because we don’t know how to use UA-cam.
Thousand yard stare that happens when you run one too many campaigns rip my boy
🤣🤣🤣
Go Kamil!
So much truth in this.
Thanks! Glad you found it relatable
Great one! Very clear!
🔥 🔥 🔥
Link to spreadsheet docs.google.com/spreadsheets/d/1-4NjNzDodR19nmNJmdsTjpH5-jKX7W8mSWWSLWt6UgI/edit
Full essay here - www.42slash.com/p/marketing-is-neither-science-nor