When one thinks of Chelsea visions of bright, vibrant shops, picturesque parks and luxury living comes to mind. Therefore it's only right that you'll find Jo Malone London nestled along the popular Sloane Street. Founded in 1983, the brand offers incredible colognes and home accessories that soon caught the attention of Estée Lauder, which bought the company in 1983. Regardless of the acquisition, the Jo Malone London brand identity and values have remained the same throughout its tremendous climb to the household brand we know as today. During our excursion, I met the Sloane Street team, who talked me through their ideology, fragrances and complimentary in-store services.