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Oliver Marketing CI
United States
Приєднався 30 сер 2021
Welcome to Oliver Marketing's Custom Integrator Channel! 🛠️✨ Explore the world of personalized home technology in Northern California and the Pacific Northwest. Join us for expert insights, innovative installations, and behind-the-scenes looks at the incredible work of Custom Integrators. Subscribe now for a front-row seat to the latest in smart living! 🏡🔧 #CustomIntegration #cedia
Inside Integration: Episode 48 - Airing of Grievances
Welcome to a special holiday edition of Inside Integration! 🎄 In the spirit of Festivus, Chris and Jayson get real about the frustrations of the year, sharing their “airing of grievances” for the custom integration industry. Whether it’s poor customer service, the ongoing race to the bottom, or the lack of hands-on training, this episode is a candid (and hilarious) take on the challenges we all face.
But it’s not just venting! Chris and Jayson explore solutions, including the exciting dealer workshop events coming to the Pacific Northwest and Northern California in 2024, where practical, hands-on training will be the focus.
Topics Covered in This Episode:
Poor customer service stories and how reps get stuck in the middle.
The race to the bottom: manufacturers and integrators undercutting value.
The need for more hands-on technical training for dealers.
Why CES remains a “mixed bag” for the CI space.
The dreaded “LinkedIn Philosophers” taking over your feed.
What’s Next?
We’re planning workshop events in 2024 to bridge the gap between manufacturers and dealers with practical, hands-on training. Stay tuned for updates!
Hit us up with your feedback! Share your gripes and solutions:
📸 Instagram: @inside_integration
📧 Email: insideintegration@gmail.com
👉 Don’t forget to like, subscribe, and share this episode! Let’s build a better year for the CI industry together.
But it’s not just venting! Chris and Jayson explore solutions, including the exciting dealer workshop events coming to the Pacific Northwest and Northern California in 2024, where practical, hands-on training will be the focus.
Topics Covered in This Episode:
Poor customer service stories and how reps get stuck in the middle.
The race to the bottom: manufacturers and integrators undercutting value.
The need for more hands-on technical training for dealers.
Why CES remains a “mixed bag” for the CI space.
The dreaded “LinkedIn Philosophers” taking over your feed.
What’s Next?
We’re planning workshop events in 2024 to bridge the gap between manufacturers and dealers with practical, hands-on training. Stay tuned for updates!
Hit us up with your feedback! Share your gripes and solutions:
📸 Instagram: @inside_integration
📧 Email: insideintegration@gmail.com
👉 Don’t forget to like, subscribe, and share this episode! Let’s build a better year for the CI industry together.
Переглядів: 12
Відео
Inside Integration: Episode 47 - Zombie Walk to New Years
Переглядів 1121 годину тому
As the year winds down, Jayson and Chris dive into the holiday chaos of the integration industry, reflecting on deadlines, big changes, and the whirlwind of the season. This episode is filled with humor, candid insights, and a look at what’s to come in 2025. From industry shakeups to heartfelt gratitude for a year of podcasting, this is one conversation you won’t want to miss. Join us as we zom...
Inside Integration: Episode 46 - Remembering John Bolin
Переглядів 5914 днів тому
In this uncharacteristically somber episode of Inside Integration, Jayson and Chris reflect on the life, career, and legacy of their dear friend and colleague, John Bolin. A Sony brand ambassador and a legendary voice in the custom integration industry, John was more than just a teammate-he was an institution. Join us as we share memories of John’s incredible contributions, his encyclopedic kno...
Inside Integration: Episode 45 - Gratitude
Переглядів 1621 день тому
Welcome to Episode 45 of the Inside Integration Podcast, where Chris and Jayson get all sentimental (and a little sarcastic) about what they’re thankful for this year. Spoiler: it’s mostly the amazing people who tolerate their antics-vendors, dealers, teammates, and of course, the eight listeners who made it to Episode 45. In this Thanksgiving special, they dive into AV nostalgia, hilarious pod...
Inside Integration: Episode 44 - Trade Shows, worth it?
Переглядів 16Місяць тому
Are trade shows like CEDIA Expo and CES worth the investment? Chris and Jayson unpack this hot topic with insights from their personal experiences in the integrator world. From the excitement of walking the show floor to the strategic planning needed to maximize ROI, they explore what makes these events valuable-or not. Key topics include: The ROI of attending and exhibiting at trade shows. Reg...
Inside Integration Episode 43: Dealing with Uncertainty
Переглядів 31Місяць тому
Welcome to Inside Integration! In today’s episode, Chris and Jayson discuss the effects of last week’s election on the custom integration (CI) industry. With the administration indicating shifts in tariffs, immigration policies, and interest rates, what can integrators do to protect their business and client relationships? Drawing on lessons from the 2008 financial crisis and the 2020 pandemic,...
Three days, three cities, three Lucetta Top Golf trainings!
Переглядів 16Місяць тому
Over three action-packed days, Oliver Marketing and Lucetta hosted dealer and partner events across three cities at Top Golf, connecting with industry professionals and sharing insights on lighting innovation. This highlight reel captures the energy and excitement of our multi-city tour, where custom integrators and partners came together for networking, hands-on product demos, and, of course, ...
Inside Integration: Episode 42 - On the Road with Keith and Amy from LucettaCI
Переглядів 28Місяць тому
Welcome back to Inside Integration! This week, we’re hitting the road with Keith Zieber and Amy Dorado from Lucetta CI. We catch them at the tail end of their cross-country Topgolf tour, where they’ve been hosting hands-on trainings on linear lighting solutions for integrators. From Seattle to Fort Lauderdale, Keith and Amy share the highlights, travel hacks, and a few memorable bites along the...
Inside Integration: Episode 41 - Project Confessional
Переглядів 12Місяць тому
Hey everyone, welcome to a unique episode of Inside Integration! Today, we're going off-script, so to speak, as I share a story I've carried for over 20 years. Recorded solo from a hotel room, I’m diving into the tale of a massive, high-stakes project in Midtown Manhattan-a penthouse that should've been a career highlight but quickly spiraled into one of the most frustrating experiences of my p...
Inside Integration: Episode 40 - Industry Consolidation: Why It Matters.
Переглядів 13Місяць тому
In this episode of Inside Integration, Chris and Jayson explore the trend of industry consolidation and its impact on rep firms and integrators. As Phoenix Marketing shifts to a national rep firm, they discuss what this means for regional reps and how it could reshape product distribution across the custom integration industry. Listen in as they analyze the pros and cons of consolidation and of...
Inside Integration: Episode 39 - Top 5 AV/CI Benchmark Products of the Last 20ish Years
Переглядів 212 місяці тому
Welcome to another episode of Inside Integration with Chris and Jayson! In this episode, we’re diving into the top 5 benchmark CI/AV products that have shaped the custom installation and AV industry over the last 20 years. If you’ve been in the business or are just passionate about AV tech, this episode is for you! We’ll cover legendary products like the Denon AVR-3805, the game-changing Pionee...
Inside Integration: Episode 38 - AI's growing role in CI
Переглядів 322 місяці тому
In this episode, Chris and Jayson get into how artificial intelligence is transforming the world of custom integration. From smart home systems like Josh.AI, to integrators leveraging AI for business operations such as generating proposals and optimizing marketing strategies, AI is making waves in the industry. Whether you’re looking to streamline your projects, boost your business processes, o...
Inside Integration: Episode 37 - Showrooms: Why?
Переглядів 432 місяці тому
In this episode of Inside Integration, Chris and Jayson explore the evolution of showrooms in the custom integration space. They discuss how integrators have moved from traditional home theater-focused spaces to modern, multi-use showrooms that demonstrate everything from lighting to smart home technology. Jayson shares stories from recent showroom visits in the Pacific Northwest, offering insi...
Inside Integration: Episode 36 - Challenges Facing Custom Integrators in 2024 and beyond
Переглядів 522 місяці тому
Inside Integration: Episode 36 - Challenges Facing Custom Integrators in 2024 and beyond
Inside Integration: Episode 35 - New Sony projectors in the wild.
Переглядів 233 місяці тому
Inside Integration: Episode 35 - New Sony projectors in the wild.
Inside Integration: Episode 34 - CEDIA 2024 Post Show Recap
Переглядів 833 місяці тому
Inside Integration: Episode 34 - CEDIA 2024 Post Show Recap
Inside Integration: Episode 33 - The (Rail) Road to CEDIA Expo
Переглядів 383 місяці тому
Inside Integration: Episode 33 - The (Rail) Road to CEDIA Expo
Inside Integration: Episode 32- Almost inside an Elk, madVR added to the roster, new Bluesound Nodes
Переглядів 303 місяці тому
Inside Integration: Episode 32- Almost inside an Elk, madVR added to the roster, new Bluesound Nodes
Inside Integration: Episode 31 - New Nodes, CEDIA Expo, JoshAI in the PNW
Переглядів 2023 місяці тому
Inside Integration: Episode 31 - New Nodes, CEDIA Expo, JoshAI in the PNW
Inside Integration: Episode 30 - CEDIA’s Push for Technology Integrator Classification
Переглядів 94 місяці тому
Inside Integration: Episode 30 - CEDIA’s Push for Technology Integrator Classification
Inside Integration: Episode 29 - CEDIA Prep, Hail to the King (of TVs), PNW Roadtrip
Переглядів 934 місяці тому
Inside Integration: Episode 29 - CEDIA Prep, Hail to the King (of TVs), PNW Roadtrip
Inside Integration: Episode 28 - CEDIA Countdown, MadVR, BlueSound, and High Socks
Переглядів 174 місяці тому
Inside Integration: Episode 28 - CEDIA Countdown, MadVR, BlueSound, and High Socks
Inside Integration: Episode 27 - Meet the new guy, inside Snap/Resideo, spicy Home Theater takes.
Переглядів 174 місяці тому
Inside Integration: Episode 27 - Meet the new guy, inside Snap/Resideo, spicy Home Theater takes.
Inside Integration: Episode 26 - AV Furniture | Why Hi-Fi? | 8 Weeks until CEDIA Expo
Переглядів 415 місяців тому
Inside Integration: Episode 26 - AV Furniture | Why Hi-Fi? | 8 Weeks until CEDIA Expo
Inside Integration: Episode 25 - Jayson's been here a year, and swag insights.
Переглядів 75 місяців тому
Inside Integration: Episode 25 - Jayson's been here a year, and swag insights.
Inside Integration Episode 24: Tech Summit Recap & Exciting New Partnerships!
Переглядів 75 місяців тому
Inside Integration Episode 24: Tech Summit Recap & Exciting New Partnerships!
Inside Integration: Episode 23 - Lightheaded and CEPro's top 100
Переглядів 65 місяців тому
Inside Integration: Episode 23 - Lightheaded and CEPro's top 100
Inside Integration: Episode 22 - BS/Resideo
Переглядів 136 місяців тому
Inside Integration: Episode 22 - BS/Resideo
Inside Integration: Episode 21 - Rep Life with Greg Bahlhorn
Переглядів 96 місяців тому
Inside Integration: Episode 21 - Rep Life with Greg Bahlhorn
Should've recorded this after our meeting. 😏
Great idea! Clinic style training would be really cool. I think the power-point based training is tired. If you're presenting a product in-person, why not have the gear on hand and do it live.
Heck yeah.
A manufacturer/rep road trip podcast...LEGENDARY!
You're going to be on the next one, right? 😂
For sure the challenge of professionalism inside the home is key. Every installer has their own style when it comes to setting up their work area. Building a company standard method is the way to go but a challenge when it comes to keeping clean and respecting clients property.
Agree. Always been a big fan of "Nothing of theirs, touches anything of ours" as a company policy. Keeps it simple and the company reinforces that by providing booties, blankets, protection, etc. and making that policy non-negotiable.
That feeling when you roll into a home for a service call for an AV problem, and the client asks you to change a Panasonic KSU extension number or phone label and you don't have a laptop with an RS232 port with you because they haven't existed in 5 years...
What's your take on showrooms? No joke, we've been all over and talked to a lot of dealers and there are some strong opinions on both sides. Big waste of money vanity project, or valuable sales and training tool?
The thumbnail for this episode is fantastic
I'm partial to the elk in the car, just for the subtle warping of the logo on the elk's hindquarters.
Slagging my laptop by recording four simultaneous streams was worth it, even if we did miss the end and had to do the old "Irish Goodbye". It's a good recap of the show and what happens behind the scenes on the Rep side.
Josh is good. But until it can do sensors it’s not a true control system
Alarm system integration for Josh is imminent and will use the sensors as inputs to the system. Doesn’t seem like a stretch to say once that mechanism is in the software, more and “alarm-independent” sensors will follow. They’re also showing some pretty slick video analysis, where Josh can describe what’s going on in a video feed. Again, hard to imagine that kind of thing wouldn’t translate into actionable data points…
@@olivermarketingCI well I guess this core I bought to sit on top of c4 may be worth it.
Just found this channel - great content. Currently converting everything from Control4 to Josh in my system (18 zones audio, 10 zones video, etc). So far so good. Only issues at present are integration with StormAudio processors and some advanced features to trigger Kaleidescape scenes similar or better to those with C4 Kaleidescape drivers I use/setup in Home Composer. Going back to watch and learn more on your chennel!
What should we name the elk?
Big, huge fan of John's shirt.
I’m looking forward to the icon model.
Me too. I love that they’re putting Bluesound into so many products across the lines and making it accessible.
Can’t wait to get my hands on some of these. The Icon looks crazy. Probably more streamer than I need, which is just enough
Man! I need a better camera!
excellent
Thank you! Cheers!
👏
Such a crazy story
Just the absolute best dude. Imagine barreling across America (and some of Canada) with all your worldly goods, off to seek your fortune in the tundra...
Thank you for having me on the podcast, Jayson and Chris! - Melissa
Hey Melissa! It was our absolute pleasure to have you on and hear about all the great things you and the Wipliance team are doing. Looking forward to having you on again soon!
This is a great format, love the interaction. So much better than a talking head reading off a set of slides. This topic was very insightful and I appreciate the different perspective on the consultive sales process.
Thanks! Glad you enjoyed it!
What is happening with Sony projectors? Anything new on the horizon . . .?
Have a look at announcements next week from a bunch on vendors at CEDIA 2024
Yes! It only took a year from this video for us to get the Bravia Projector 8 and 9.
Good stuff Jayson.
If you find a true seamless LCD please make coverage...not micro LED, OLED or fine pitch LED...just old technology...just LCD but seamless
Great job on this video Chris!
Great mounts as well as stand up desks so much to offer for CI channel high margins and not sold online.
Nice to see so many new products from Epson
Awesome new seating from Salamander with nice discounts through end of November.
Another good one
This is fantastic great overview just like being at the show.
do the front located USB play video too ?
AMAZING!
Thanks! You guys rocked this thing.
SI continues to innovate awesome new technologies and solutions. What a great partner!
Fantastic that turned out nice great job.
Great affordable way to add multi room audio to your home
Blue sound great alternative to Sonos
Thanks for sharing your Cloud Backup and Restore experience, that's an awesome feature to have!
Awesome video, thank you! Please keep them coming!
First!
Outstanding video, great content. Looking forward to your next post. Great job Chris!