Pest Control SEO
Pest Control SEO
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Brian Dordevic on How To Rank #1 on Google, Going From $4/Hour To Millions, and Core Web Vitals.
In this podcast, Danny Leibrandt hosts SEO expert Brian Dordevic (aka Brian Decoded), covering his journey from humble beginnings to leading a successful SEO agency, Alpha Efficiency. Brian, now a prominent figure in SEO, discusses his start as a virtual assistant making $4/hour, later transitioning to digital marketing and eventually launching his own agency. His SEO journey highlights his resilience and ingenuity, with early experiences like Google’s Penguin Update (2011) shaping his understanding of SEO's intricacies, especially around backlinks and content strategies.
Brian discusses his philosophy on SEO, emphasizing the importance of technical SEO, Core Web Vitals, and custom-coded websites for optimized speed and user experience. He contrasts his agency’s approach to many SEO firms that rely on template-based website builders, explaining that custom coding offers better control over site performance metrics that Google favors. This leads to higher rankings by improving key metrics like page speed, which are vital for competitive search terms.
Leibrandt and Dordevic dive deep into SEO tactics, including the value of high-quality backlinks, internal linking, topical authority, and keyword optimization. Brian asserts that SEO is an ongoing competition, where rankings are influenced by technical SEO and consistent, relevant content. He explains his agency’s process for maintaining SEO results, highlighting that factors like backlinks and regular content updates signal to Google that a website remains authoritative and relevant.
They also discuss leveraging SEO and Google Ads to identify profitable keywords and optimizing for those terms. Brian shares insights into local SEO, specifically targeting high-competition niches like legal services. With Alpha Efficiency, he has achieved significant results for clients, such as increasing a law firm’s revenue by 70%, demonstrating the power of focused SEO efforts in niche industries.
The conversation further covers agency management, with Brian sharing how he manages a 20-30 person distributed team through Slack and structured SOPs. His agency model leverages the strengths of offshore teams working in U.S. hours, emphasizing culture fit and high English proficiency among his employees. Brian’s structured hiring process ensures he selects the best talent, fostering a streamlined and productive remote work environment.
On future goals, Brian is building his personal brand to expand his influence and attract clients aligned with his approach to SEO. He envisions his agency operating autonomously with a fully independent sales team, allowing him to focus more on personal brand-building while ensuring Alpha Efficiency maintains its growth trajectory.
Throughout the episode, Danny and Brian underline the evolving nature of SEO, advocating for strategies that adapt to Google’s algorithm changes while focusing on client ROI. They conclude with Brian’s advice for other agency owners on leveraging niche expertise and his own growth plans, cementing the importance of personal branding in the digital marketing industry.
Brian Dordevic, Founder of Alpha Efficiency:
Twitter: briandecoded
LinkedIn: www.linkedin.com/in/briandecoded/
UA-cam: www.youtube.com/@briandecoded/
Newsletter: briandecoded.com/
Alpha Efficiency: alphaefficiency.com/
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: DannyLeibrandt
LinkedIn: linkedin.com/in/dannyleibrandt/
Twitter: DannyLeibrandt
Website: dannyleibrandt.com
Pest Control SEO: pestcontrolseo.com/
Pest Control SEO Podcast Platforms:
UA-cam: www.youtube.com/@PestControlSEO/podcasts
Spotify: open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2
Apple Podcasts: podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782
Amazon Music: music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast
Audible: www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp
Podcast Chapters:
00:00 Introduction to Brian Dordevic
08:56 The Importance of Custom Coding in SEO
15:07 The Role of Links and Content in SEO
24:13 SEO Tools and Strategies for Success
47:23 Maintaining SEO Rankings
56:56 Technical SEO Essentials
01:00:20 The Impact of Backlinks
01:10:09 Optimizing Google Business Profile
01:17:25 Agency Operations and Team Management
01:28:50 Niche Focus on Attorneys
#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing
Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: calendly.com/dannyleibrandt/discovery
Переглядів: 328

Відео

Mark Hummel on How To Build a Pest Empire, Systems Needed To Scale, and Traits Of Great Leaders.
Переглядів 10821 годину тому
In this podcast episode, Danny Leibrandt interviews Mark Hummel, CEO of Pest Empire Builder and Inspection Empire Builder, two mastermind coaching programs for pest control companies and inspectors. Mark explains his journey in creating these communities, emphasizing his expertise in scaling businesses by developing systems and effective leadership. He highlights the importance of community bui...
Nathan Gotch on How To Beat Competitors in SEO, Quick Wins For Local SEO, and Backlink Strategy.
Переглядів 59714 днів тому
Nathan Gotch on How To Beat Competitors in SEO, Quick Wins For Local SEO, and Backlink Strategy.
Amy Toman on How To Fix Suspensions, Getting a Business Location, and Being a GBP Diamond Expert.
Переглядів 12221 день тому
Amy Toman on How To Fix Suspensions, Getting a Business Location, and Being a GBP Diamond Expert.
Allan Draper on How To Win Pest Control, Owning 28 Different Companies, and Key Life Lessons.
Переглядів 10028 днів тому
Allan Draper on How To Win Pest Control, Owning 28 Different Companies, and Key Life Lessons.
Lenny Gray on How To Sell Door To Door, Advice For Home Services, and What It Takes To Make It.
Переглядів 93Місяць тому
Lenny Gray on How To Sell Door To Door, Advice For Home Services, and What It Takes To Make It.
Wyatt Chambers on How To Grow Pest Control, The Importance Of Faith, and Lessons From Masterminds.
Переглядів 97Місяць тому
Wyatt Chambers on How To Grow Pest Control, The Importance Of Faith, and Lessons From Masterminds.
Danny Barrera on How To Run an Agency, Generating Clients $250M in Revenue, and Hitting Rock Bottom.
Переглядів 161Місяць тому
Danny Barrera on How To Run an Agency, Generating Clients $250M in Revenue, and Hitting Rock Bottom.
Bill Dowd on How To Start a Franchise, Growing to 170+ Trucks, and The Key To His Success.
Переглядів 98Місяць тому
Bill Dowd on How To Start a Franchise, Growing to 170 Trucks, and The Key To His Success.
Kyle Roof on How To Rank Website Pages, Insights From 350+ SEO Tests, and Advice For Agency Owners.
Переглядів 1,8 тис.2 місяці тому
Kyle Roof on How To Rank Website Pages, Insights From 350 SEO Tests, and Advice For Agency Owners.
Andrew Shotland on What To Know About Local SEO, Consulting For Big Companies, and Favorite Tools.
Переглядів 3682 місяці тому
Andrew Shotland on What To Know About Local SEO, Consulting For Big Companies, and Favorite Tools.
Darren Shaw on How To Make Your GMB Rank, Top Lessons From Other Local SEOs, and Citations 101.
Переглядів 7122 місяці тому
Darren Shaw on How To Make Your GMB Rank, Top Lessons From Other Local SEOs, and Citations 101.
Ben Fisher on How To Avoid Suspensions, Every GMB Ranking Factor, and 30 Years in Local SEO.
Переглядів 3402 місяці тому
Ben Fisher on How To Avoid Suspensions, Every GMB Ranking Factor, and 30 Years in Local SEO.
Mike Blumenthal on How To SEO The Right Way, Understanding User Behavior, and Google's Data Leak.
Переглядів 3183 місяці тому
Mike Blumenthal on How To SEO The Right Way, Understanding User Behavior, and Google's Data Leak.
Jake Sheldon on How To Hire Virtual Assistants, The Key To Facebook Ads, and Building Relationships.
Переглядів 803 місяці тому
Jake Sheldon on How To Hire Virtual Assistants, The Key To Facebook Ads, and Building Relationships.
Joy Hawkins on How To Rank in Your Area, The Past and Future of Local SEO, and Dominating YouTube.
Переглядів 3033 місяці тому
Joy Hawkins on How To Rank in Your Area, The Past and Future of Local SEO, and Dominating UA-cam.
Joe Dingwall on Operating a $15M Pest Control Company, Building Company Culture, and Sales Training.
Переглядів 1103 місяці тому
Joe Dingwall on Operating a $15M Pest Control Company, Building Company Culture, and Sales Training.
Bradley Benner on How To Win Local SEO, Google's New Algorithm, and Building Backlinks.
Переглядів 4233 місяці тому
Bradley Benner on How To Win Local SEO, Google's New Algorithm, and Building Backlinks.
Dennis Yu on How To Crush Facebook Ads, YouTube For Local Business, and Proper Tracking.
Переглядів 6794 місяці тому
Dennis Yu on How To Crush Facebook Ads, UA-cam For Local Business, and Proper Tracking.
Chris Brencans on How To Drive Local Traffic, The Evolution of Local SEO, and Link Building.
Переглядів 1625 місяців тому
Chris Brencans on How To Drive Local Traffic, The Evolution of Local SEO, and Link Building.
Jeremy Newman on Going From Zero To Millions, The Importance of Faith, and Lead Generation.
Переглядів 2095 місяців тому
Jeremy Newman on Going From Zero To Millions, The Importance of Faith, and Lead Generation.
Eric Bassett on How To Scale Pest Control, Hiring The Right People, and The Bug Bux Project.
Переглядів 715 місяців тому
Eric Bassett on How To Scale Pest Control, Hiring The Right People, and The Bug Bux Project.
Greg Gifford on How To Learn Local SEO, Speaking at 100+ Events, and Tactical SEO Tips.
Переглядів 5215 місяців тому
Greg Gifford on How To Learn Local SEO, Speaking at 100 Events, and Tactical SEO Tips.
Dennis Yu on How To Build a Brand, Digital Marketing Vs. Offline, and Local Service Ads.
Переглядів 3396 місяців тому
Dennis Yu on How To Build a Brand, Digital Marketing Vs. Offline, and Local Service Ads.
Mike Forgie on How To Grow Locally, Digital Marketing Strategies, and SEO Fundamentals.
Переглядів 2806 місяців тому
Mike Forgie on How To Grow Locally, Digital Marketing Strategies, and SEO Fundamentals.
Raphael Sterk on The Key To Google Ads, Common Mistakes, and Working With a $14B Company.
Переглядів 1696 місяців тому
Raphael Sterk on The Key To Google Ads, Common Mistakes, and Working With a $14B Company.
Dennis Yu on The New Era of SEO, Keys To Local Business, and Search Engine Secrets.
Переглядів 1,9 тис.6 місяців тому
Dennis Yu on The New Era of SEO, Keys To Local Business, and Search Engine Secrets.

КОМЕНТАРІ

  • @saraafify9292
    @saraafify9292 День тому

    Good thank you

  • @alekseysalaz1948
    @alekseysalaz1948 День тому

    Keep the pod going!

  • @nearchosnearchou9363
    @nearchosnearchou9363 2 дні тому

    Excellent video! Thanks a lot!

  • @SmRiea
    @SmRiea 4 дні тому

    Hi bro, are you looking for a professional UA-cam thumbnail designer?

    • @PestControlSEO
      @PestControlSEO 4 дні тому

      Feel free to send some of your previous work to danny@pestcontrolseo.com

  • @jantheodorhrdy4598
    @jantheodorhrdy4598 5 днів тому

    That's not exponentional, it's quadratic

  • @karenfreeman8232
    @karenfreeman8232 6 днів тому

    Punishment doesnt fit the crime.

  • @karenfreeman8232
    @karenfreeman8232 6 днів тому

    For years I ranked in the 3-pack. Phone rang off the hook. Then I was suspended because of address when I moved. I was reinstated with all my reviews and verified right away as a SAB. Its been three weeks of silence because my ranking tanked. Will that be reinstated or do I have to rebuild all over again. My loyal clients are trying to find me, they are leaving reviews. A marketing company wants $100/month to sign me up and update directory listings and monitor that. Is that necessary? I know I need to update those other listings. Help wiith that would be great. I'm a very small niche business and cant afford the ongoing expense that especially being out of work now for nearly a month. Ive worked so hard for so long building up this business doing what I love that has supported me for years. Would appreciate your input. Can you help?

    • @PestControlSEO
      @PestControlSEO 5 днів тому

      Hey Karen, I’m sorry to hear that. The first thing I’ll say is that address is a huge ranking factor for Google Business Profile. If you went from showing your address to hiding your address, that’s likely the reason for a drop in leads. If that’s the case, the best next step would be finding a location. You may be able to rent a back office in a friends space or something similar. As for the directory listings, they’re not a huge deal. If you don’t have an address, then they’re not much good anyways. You should sign up for Semrush Listings Management for $20/m once you have one-no need to hire an agency. Does that help?

  • @PestControlSEO
    @PestControlSEO 8 днів тому

    Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: calendly.com/dannyleibrandt/discovery

  • @PestControlSEO
    @PestControlSEO 8 днів тому

    Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: calendly.com/dannyleibrandt/discovery

  • @coltonp2045
    @coltonp2045 10 днів тому

    how has UA-cam helped your business since pest control seo is pretty competitive?

    • @PestControlSEO
      @PestControlSEO 10 днів тому

      I’ve gotten a few leads from it, nothing crazy. I’d argue it’s more about lead nurture, which is harder to attribute. The value in the connections and associations from the podcast are worth it alone imo.

    • @coltonp2045
      @coltonp2045 9 днів тому

      @@PestControlSEO Thank You

  • @matthollingshead2591
    @matthollingshead2591 11 днів тому

    Great interview man!

  • @dealerdude
    @dealerdude 14 днів тому

    Hey Danny, Do you know where I can get Grid Rankings, the tool Andrew mentioned?

    • @PestControlSEO
      @PestControlSEO 14 днів тому

      Hey man, he was talking about a custom tool his team made that isn’t public. If you want to track grid rankings, you can use a tool like LocalFalcon or BrightLocal.

  • @sujankumarnaha
    @sujankumarnaha 15 днів тому

    Learn a lot from both.

  • @sujankumarnaha
    @sujankumarnaha 15 днів тому

    Thanks a lot both experts to share lots of information.

  • @sujankumarnaha
    @sujankumarnaha 15 днів тому

    I love this videos information about suspension issues. Thanks both.

  • @sujankumarnaha
    @sujankumarnaha 15 днів тому

    Learn a lot from real experts. Best wishes for both.

  • @sujankumarnaha
    @sujankumarnaha 15 днів тому

    Specially thanks both for this podcast. Thanks again Danny for step by step join top local SEO experts & share their learning journey. I learned a lot your every podcast. Get lots of real life example. My request if possible make a podcast with - Luc Durand founder of Ranking Academy. Waiting to know his learning journey also. Best wishes Danny💕

    • @PestControlSEO
      @PestControlSEO 15 днів тому

      Thanks for all the great comments Sujan! I truly appreciate it and love to hear it 🥂

    • @sujankumarnaha
      @sujankumarnaha 15 днів тому

      @@PestControlSEO Welcome

  • @DennisYu
    @DennisYu 16 днів тому

    Great podcast, Danny-- you extracted some solid tips from Nathan. I especially agree with focusing on quality backlinks first for new sites, instead of generating a ton of content.

  • @qazaqbiz
    @qazaqbiz 16 днів тому

    But it works whole world or only in us?

    • @PestControlSEO
      @PestControlSEO 16 днів тому

      You shouldn’t get fake reviews no matter where you are…

  • @user-zw6zm1qy5l
    @user-zw6zm1qy5l 19 днів тому

    Obviously 😂

    • @PestControlSEO
      @PestControlSEO 19 днів тому

      Most people don’t know 🤷‍♂️

  • @PestControlSEO
    @PestControlSEO 21 день тому

    Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: calendly.com/dannyleibrandt/discovery

  • @PestControlSEO
    @PestControlSEO 21 день тому

    Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: calendly.com/dannyleibrandt/discovery

  • @PestControlSEO
    @PestControlSEO 21 день тому

    Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: calendly.com/dannyleibrandt/discovery

  • @PestControlSEO
    @PestControlSEO 21 день тому

    Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: calendly.com/dannyleibrandt/discovery

  • @AHGriffin
    @AHGriffin 23 дні тому

    I feel like this video was designed for me only on this planet. Except that I haven’t had the courage to start yet.

    • @PestControlSEO
      @PestControlSEO 22 дні тому

      I feel you man. You don’t even need courage, you just need to make a decision and stick to it. Tell yourself and others so you’re held accountable. The more you think, the more you’ll psych yourself out. Just go for it.

  • @jozanpenalverakili7486
    @jozanpenalverakili7486 23 дні тому

    I just see a interview from a month ago when you bring another local SEO xpert... Now a new one❤

  • @3loirdsa277
    @3loirdsa277 Місяць тому

    « Online reputation management » cool name to say you buy bots

  • @faropestcontrol
    @faropestcontrol Місяць тому

    You have the best pest control related interviews and content on the entire internet. Thank you so much for what you do!

    • @PestControlSEO
      @PestControlSEO Місяць тому

      Wow what a great compliment! Thank you so much.

  • @jeremyfearn8425
    @jeremyfearn8425 Місяць тому

    Zzzzzzzzz boring yourself out of jobs

  • @Josephbrownbear
    @Josephbrownbear Місяць тому

    The second fulfills the first.

  • @ianmacpherson6093
    @ianmacpherson6093 Місяць тому

    In the middle of nowhere in one of the largest cities in the US?

    • @PestControlSEO
      @PestControlSEO Місяць тому

      It’s possible 🤷‍♂️ I’ve seen it on the outskirts of NY too.

  • @NorthTonawanda1
    @NorthTonawanda1 Місяць тому

    Absolute FIRE! No fluff, great questions, amazing thoughtful answers.

    • @PestControlSEO
      @PestControlSEO Місяць тому

      Thank you! Absolutely love to hear it.

  • @SeoPerson
    @SeoPerson Місяць тому

    Lol I 'm Also from Pakistan 😂

  • @SeoPerson
    @SeoPerson Місяць тому

    I Love You Guys. I learned a lot from this Podcast ❤

    • @PestControlSEO
      @PestControlSEO Місяць тому

      Appreciate it! That’s great to hear 🙏

  • @michaelarmitagepercs
    @michaelarmitagepercs Місяць тому

    Would I be able to get some advice on starting an agency please?

    • @PestControlSEO
      @PestControlSEO Місяць тому

      This clip is of Danny Barrera, a guest we had on our podcast. You can try messaging him on LinkedIn or Instagram for advice!

  • @PestControlSEO
    @PestControlSEO Місяць тому

    Are you a pest control company owner looking to grow? Book a discovery call with us today to learn more! Link here: calendly.com/dannyleibrandt/discovery

  • @PestControlSEO
    @PestControlSEO Місяць тому

    Are you a pest control company owner looking to grow? Book a discovery call with us today to learn more! Link here: calendly.com/dannyleibrandt/discovery

  • @PestControlSEO
    @PestControlSEO Місяць тому

    Are you a pest control company owner looking to grow? Book a discovery call with us today to learn more! Link here: calendly.com/dannyleibrandt/discovery

  • @PestControlSEO
    @PestControlSEO Місяць тому

    Are you a pest control company owner looking to grow? Book a discovery call to learn more! Link here: calendly.com/dannyleibrandt/discovery

  • @CoatingLaunch
    @CoatingLaunch Місяць тому

    What an amazing story!!

  • @RubRubTuggington
    @RubRubTuggington Місяць тому

    Remember we’re not all marketing experts, some of us need explanations of the acronyms you’re talking about, like “schema” and the others that were mentioned in the conversation. Otherwise I’m loving these videos you’re doing! I’m just a remodeler that finds this stuff interesting.

    • @PestControlSEO
      @PestControlSEO Місяць тому

      Thanks for the feedback! I appreciate it. Will keep this in mind for future episodes. Cool, love to hear it! By the way, schema is code you can put on your website so Google can understand it better. People can’t see it but Google can. This way, Google doesn’t have to guess what your site is about. You can clearly communicate to the bot crawling your website. You can check what schema a site has at schema.org. Hope that helps!

  • @AdExcelMarketingSolutions
    @AdExcelMarketingSolutions Місяць тому

    Hey Danny, thank you so much for this awesome podcast! Got so much to learn from Ben Fisher.👍

    • @PestControlSEO
      @PestControlSEO Місяць тому

      Love to hear it! Thanks for the comment 🤝

  • @RubRubTuggington
    @RubRubTuggington Місяць тому

    OMG! Thank you for this video! I’m a small remodeler, but find myself so interested in this stuff. You asked all the perfect questions, and Darren was so generous and truthful with his answers. He seems like an honest guy. I’m going to check out his whitespark site and try to find that list you all were talking about. Thanks again.

  • @403digital
    @403digital Місяць тому

    Good interview! Thank you.

  • @samiulhaq318
    @samiulhaq318 Місяць тому

    Honestly speaking... I have learned a lot from kyle Roof's video. All his tips and tricks work fine when applied properly.

    • @PestControlSEO
      @PestControlSEO Місяць тому

      Yes Kyle is great! I listened to a ton of his podcasts.

  • @Max-hj6nq
    @Max-hj6nq Місяць тому

    SEO is dead , Perplexity merked this industry 💀💀

    • @PestControlSEO
      @PestControlSEO Місяць тому

      People have been saying that every year for 20 years…

    • @Max-hj6nq
      @Max-hj6nq Місяць тому

      @@PestControlSEO Do not misconstrue my point. I agree with people might have not believed in Google’s monopoly for casual information retrieval for 20 years. Scaled agentic LLMs is killing search . Become an Answer Engine Optimization firm not SEO firm #19004827

    • @Max-hj6nq
      @Max-hj6nq Місяць тому

      @@PestControlSEO all my homies AEO optimize their page

  • @MubashirullahD
    @MubashirullahD 2 місяці тому

    Long contracts are a red flag for software Engineers.

    • @PestControlSEO
      @PestControlSEO 2 місяці тому

      Interesting… he’s talking about agencies

    • @MubashirullahD
      @MubashirullahD 2 місяці тому

      @@PestControlSEO his point is valid. If employees don't feel safe, they won't pay attention to work. It's a red flag in startups because those struggle with hiring talent