Today, we have the pleasure of speaking with Chase Garrett, the founder and CEO of Icon Source, a cutting-edge two-way marketplace connecting athletes and brands in a secure and trusted platform.
Before founding Icon Source in 2018, Chase’s journey was fueled by his passion for sports. He began as a professional motocross rider, honed his marketing expertise as a sports marketing manager at Red Bull, and even worked as a personal agent to superstar athletes.
This diverse background gave Chase a unique perspective on the sports and marketing landscape, inspiring him to create solutions for challenges athletes face when building brand partnerships.
Icon Source has been a game-changer in influencer marketing, particularly as the new NIL (Name, Image, and Likeness) rules for college athletes opened the door to unprecedented opportunities in 2021.
The platform empowers athletes-from superstars to everyday competitors-to connect with brands and unlock their full potential in the marketplace.
In this episode, we’ll dive into:
• How sports inspired Chase’s personal and professional journey.
• Lessons about athlete marketing.
• The gaps in the market that led to the founding of Icon Source.
• How Icon Source is helping athletes and brands
• And what long-term success and legacy mean to Chase Garrett.
Stay tuned for an inspiring conversation about leadership, innovation, and the future of athlete-brand collaboration.