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Martha May Ronson
United Kingdom
Приєднався 11 сер 2020
I started helping fine artists with their businesses in 2019 after working in some of the top contemporary art galleries in the art world for over a decade and noticing how artists were left in the dark when it came to sales and business.
On this channel, I share my thoughts and wisdom that I've acquired both in the art world and working directly with artists worldwide, helping them to grow profitable and sustainable art businesses that will truly stand the test of time.
My hope is that you apply these teachings to bring you the freedom to be an artist on your own terms.
On this channel, I share my thoughts and wisdom that I've acquired both in the art world and working directly with artists worldwide, helping them to grow profitable and sustainable art businesses that will truly stand the test of time.
My hope is that you apply these teachings to bring you the freedom to be an artist on your own terms.
5 Lessons Learned in the Art World
5 Lessons Learned in the Art World. Apply for an invite to the FREE live advanced training on How to Become a 6+ Figure Artist: marthamayronson.com/aa-application-ev
In this video, I’m sharing my top tips that every artist needs to build a successful art career in the contemporary art world. Learn how to sell your art online effectively and apply my proven strategies for making money as an artist without relying on galleries.
I reveal 5 lessons learned in the art world and guide you through building a sustainable art business. Discover my top art career tips and business tips for artists to help you become a full-time artist and develop a sustainable art career strategy. Whether you're just starting out in the art industry, or you’re a seasoned artists looking for ways to grow your art business, I’m sure you’ll find this video helpful.
📖 Resources 📖
Professional Artists wanting to work closely with me & my team inside of the Artist Accelerator Mastermind, APPLY HERE: marthamayronson.com/aa-application-ev
✨ Hello 👋 and socials ✨
I’m Martha, and I worked in the contemporary art world for over a decade. I worked my way up in my career working in contemporary art galleries in London and became a Gallery Director. I now help artists based all over the world to turn their art practice into a full time business.
Website: marthamayronson.com/
Instagram: marthamay
Twitter: _marthamay
Facebook: marthamayronson
LinkedIn: www.linkedin.com/in/marthamayronson/
Pinterest: www.pinterest.co.uk/marthamayronson/
Make sure you subscribe: www.youtube.com/@marthamayronson?sub_confirmation=1
*Affiliate disclaimer:
Note that this description contains affiliate links that allow you to find the items mentioned in this video. This is for your convenience and so you can support the channel at no cost to you. The viewer is not obligated to use these links, but your support is appreciated so I can provide more videos like this for free.
Hashtags: #sellingart #artworld #artcareer
In this video, I’m sharing my top tips that every artist needs to build a successful art career in the contemporary art world. Learn how to sell your art online effectively and apply my proven strategies for making money as an artist without relying on galleries.
I reveal 5 lessons learned in the art world and guide you through building a sustainable art business. Discover my top art career tips and business tips for artists to help you become a full-time artist and develop a sustainable art career strategy. Whether you're just starting out in the art industry, or you’re a seasoned artists looking for ways to grow your art business, I’m sure you’ll find this video helpful.
📖 Resources 📖
Professional Artists wanting to work closely with me & my team inside of the Artist Accelerator Mastermind, APPLY HERE: marthamayronson.com/aa-application-ev
✨ Hello 👋 and socials ✨
I’m Martha, and I worked in the contemporary art world for over a decade. I worked my way up in my career working in contemporary art galleries in London and became a Gallery Director. I now help artists based all over the world to turn their art practice into a full time business.
Website: marthamayronson.com/
Instagram: marthamay
Twitter: _marthamay
Facebook: marthamayronson
LinkedIn: www.linkedin.com/in/marthamayronson/
Pinterest: www.pinterest.co.uk/marthamayronson/
Make sure you subscribe: www.youtube.com/@marthamayronson?sub_confirmation=1
*Affiliate disclaimer:
Note that this description contains affiliate links that allow you to find the items mentioned in this video. This is for your convenience and so you can support the channel at no cost to you. The viewer is not obligated to use these links, but your support is appreciated so I can provide more videos like this for free.
Hashtags: #sellingart #artworld #artcareer
Переглядів: 1 972
Відео
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Definitely make sure your art is relatable and people can understand it. I knew a woman who was homeless and did paintings and I would say she was good. But her paintings would be of the sun, stars and really anything nature but she would do it in such a way, you couldn't tell what it was that she painted. I guess she was going for the abstract type of work but it wasn't very good abstract. And I felt bad for her because she was trying to get off the street and she'd only charge $20, had over 1k fb friends but wasn't really selling. I'd say of the 50 paintings she might sell one or two. I think I saw one or two that I liked but didn't have the money to buy but I was happy when she did get a buyer. Anyway, wherever she is, I hope things have gotten much better for her.
White/paint
Thanks for sharing that story. I've had problems with art students/teachers since my undergrad years. When classroom critiques would happen, people would side with their friends in their little clique, and ignore me. But one week, the teacher brought in a group of graduate students from the program to critique us young ones, grad students who didn't know us, and were not invested in the politics, and everyone in the class got ripped to shreds except me. I'll never forget what that did for my confidence. Sometimes you just need a second opinion. Later on, in a graduate program, I took a photography course and argued with a professor about my technique, and the disagreement was so severe I actually dropped the class. But I kept taking photos in that same style and later that semester submitted one to a photography contest for a British magazine, and won a spot in the pages. Most people in today's world just can't see past the end of their nose. Don't take it too hard, they do not know what they are missing.
Having to suffer fools is a real killer.
I had a professional website for 3 years now, and no one comes to it. I saw Muata Von Kindy on a youtube video called Spectrum Miami 2024. She dosent have a website, but she has a Saatchi profile and only three painting, and 2 are sold for $1,970. How do explain that?
Started reading the check list on your free download, it's too techy for me, I don't understand allot of it.
good advice
When someone directly, and forcefully, opposes you, it’s extremely emotionally upsetting. Why would anyone do this? This is the only question that occupies your mind at times like this. Why would anyone do this? The only thing I can think of is envy. Some people feel threatened just by the positive energy, and enthusiasm, you emit. They can’t do it, because it’s not really their true path; so they haven’t been equipped to handle it. (Well, if it’s hard for me, it’s going to be impossible for this person; I’ll see to that)… this seems to be their attitude. But, the thing is, that the rejection is more about the person opposing you, and less about your talents, and abilities. I have encountered such experiences; but I have never let negative opposition prevent me from pursuing my path. If you listen to the advice of such people, it will take you further away from your true path. Looking back, I can see, had I followed the advice of some well meaning, but wrong, individuals… I would have never have achieved, what I achieved. Hindsight, as events unfold, confirms that your decision was correct , and this gives you more confidence in yourself. This is the benefit of experience; turning negative situations into positive outcomes. You appear to have experience. I like your videos… as you suggest, I can resonate with them, so I shared my thoughts here. Thank you.
If you are at least selling your art you are doing well.
What about photography art? There is no physical original. Only digital files. Limited editions are often sold in galleries, why not print on demand?
Great advices ❤
Thank you Very good video !
I've been going hard at this for nearly two years, on every platform from Saatchi to having my own website, getting representation at three different galleries, getting wonderful written reviews and tons of compliments, awards, etc.. But in the end, I have had only two small sales which barely covers the cost of one canvas. Marketing on your own is (sorry for my French) F*cking impossible. I know artists with social media followings in the hundreds of thousands and even they complain that marketing on your own hardly works at all. So although this video may try to be helpful, it is not. There is no formula, there is no guarantee, there is no proven way to be successful unless you get lucky or sell nudes. I love painting more than life itself, but selling it is an absolute mystery. I'm tired of being lectured when none of these 'techniques' work.
How do you set up a website and how do ou set up payment methods? What's easy to use or create? Is it better to hire someone else to make your website? Thank you.
❤❤❤thanks
Soooo how do we market our art? What do we actually do??😊😊
After watching this video, I prefer to loathe third party platforms. I like galleries, but I like to sell directly to potential clients. I need money to finance my art business as well as survive.
Launch❤
Its a decision of being an artist or salesman. Getting traffic and trying to reach more clients are harder than making arts and boring. Sales requires efforts and effort is rewarded. In that point reward is etsy commisions. I do both for 2 years and still etsy make sales more than myself. Only if you have great social media network on instagram or facebook or youtube. Yes you are right, self selling is better.
100% of zero is zero. On top of that, instead of an artist you become a business, admin, sales and marketing person. Burnout is just around the corner if you're built to be an artist, not all that
Millions thanks ❤
Can you really sell one original artwork for a valuable price if the finished piece is actually digital?
Gift of gab
I genuinely wish I had 😂
I notice that some really good representational art artists focus on their branding more than their product. They market through all the platforms and also offer workshops , instructional videos and merch. They sell their art via traditional venues as well from their web site and other platforms. For them , it is a business first. The artists that l like have always attracted me with their art but my long term interest with their branding. As an artist myself l have purchased some streaming , process ,instructional videos which have been beneficial to my growth. Although they are great artists l would hazard to guess that they generate more income in branding as opposed to painting sales.
Fantastic! Now, please provide detailed, step-by-step guidance on setting up an easy, free e-commerce art gallery where we can receive direct bank payments for all sales, so after following your advice, we should be ready to launch seamlessly.
You have a new subscriber! This new year is going well already.
Seems the classes and workshops you mentioned have the greatest answer to your title. Why not simple sell those rather than promote a misleading UA-cam video name?
recomend for all
Thank you!
This is a bit misleading. You never get to keep 100% of your profits as you may have to pay a subscription fee for the platform you're using for your website, annual domain costs, payment provider fees, and tax.
Yes all businesses have expenses and overheads but here I am not referring to expenses, I’m referring to profit. Profit from the price of your works sold - 100% going into your business and not shared with another 👍
This is gold! Truly useful content for artist. It is difficult to make a business of something that comes from self-expression. I think artists struggle because they can’t decide if they want to have a business or not. A business involves more than one party. You need customers and you have to consider their wants and desires if you want to stay in business and thrive. That can be hard for us. But, it is really rewarding when you have that connection with people and they love your work enough to make it their own.
One piece of advice that was given to me by an artist who lives off of commissions is ‘don’t even entertain the prospect of doing commissions until your art brand is established.’ She explained that the reason she does commissions now is because she is trapped. She decided to accept them early in her career and now she’s stuck painting photorealistic portraits of children at barely above break even prices for people who knit-pick her work and complain about the prices because, unfortunately, that became what the public identified her with despite the fact that her real style and preferred subject is completely different.
I have been selling my works on Ebay for 15 years and things have not gone bad. In fact I have a power seller and in the Cuban art category I am the one that has sold the most and I continue to sell. I have gotten used to this platform and now everyone knows me through it, I also have my page on Wix, but I sell more on Ebay. It is my only source of income. It's a matter of perseverance and dedication that creates your brand. Since they know me from Ebay, they also search for me on Google and find my personal art page. I believe that platforms that have a lot of traffic help artists unintentionally create traffic towards their personal niche.
This was valuable information. Detaching from your work is crucial to selling work. I think it is also good to pretend to be a person who wants to buy your work and think of the steps you would have to go through to purchase it.
What a lovely person! And talented artist. And what a glowing endorsement!
Yes she is really lovely and also super talented! 💫
What about a nomadic digital artists selling ink jet prints?since a website must be hooked into printshop ,framer,and delivery!
❤
Ok, what about a book? Limited and signed.
Yes! All for this 🙌
launch
We teach launching inside of the AA! marthamayronson.com/aa-application
launch
We teach launching inside of the AA! marthamayronson.com/aa-application
What I would really like to know is the price. Because let's be real. If this is target towards begginners in their career. Not all beginners might have the money for it.
I’ll be covering this on Thursday 🙌 you can join here: marthamayronson.com/aa-application
I think from this list. The only point I got covered is the fourth one. I've been rejected from art school more times than Polands there are in this world. Which is not many... but at this point, it is more than 3 times. So I think, in that aspect, I am covered.
Got it! Thanks for watching and supporting my channel 🤗
Do you paint Martha ? .... Understanding the passion , the overwhelming sacrifice it has on a painters life ..to create emotions in paint ... Can a bean counter ever be an artist ?🤔 Thanks Martha , maybe you're the business side I need ...😌
"She is not capable of painting, but she has an excellent understanding of what artists need and is there to support you. No matter how skilled we are in painting or other creative work, if we don't know how to market our work, it won't reach its potential. Selling our work is also important, as it means we are valuing our creative side."
Yes I trained as a painter, I went to one of the most prestigious art schools in the world and was offered a fellowship as a painter in the US. I have experienced both sides so understand your passion 🤗
@@marthamayronson Thanks Martha !...sometimes too much red wine and a laptop isn't a good idea for Jonny🙈😁 Hope you still keep your passions alive 🙃🙂
Great video Martha! Application sent!
Yay! Brilliant ☺️
You did not mention the artist accelerator!
Didn’t I? I thought I mentioned it at least 10 times 😂
Sarcasm spotted 😂 @@marthamayronson
Turpentine might work
I cant even do prints w/ my art in the first place. I keep telling my parents & friends around me my work has 3D elemets to it where i will be compromised hard if i go down the print route. Them: oh how bad can it be? Me: **shows them a cropped up canvas where the hair, wings, clothes beyond the canvas is cut out so it's mainly the face** Them: oh...yikes 😬 Yikes indeed!
Yikes indeed! Don’t listen to anyone else, only you know what is best for you and your work 🙌
How do I do this?? Howwwwwww
Here’s how: marthamayronson.com/aa-application
what is the best way to get people to visit your website if you are not on social media?
There are lots of different ways but social media is a great addition as you can easily drive traffic from other sources online 🙌
This is bad advice. This is what galleries tell artists to keep them broke and needy. A wide price range is the way to go if you want consent sales. If a high-end client client wants to pay big bucks for one of your originals, they will not even ask if someone has a cheap print somewhere. I have sold cheap prints and expensive paintings to the same clients. Remember even the extremely rich will go through a drivethrough. 😂
Galleries wouldn’t want artists to be broke because that would make the gallery broke. It doesn’t matter where people eat, food isn’t an investment whereas art is.
How many people are willing to pay thousands of dollars for a painting?How many artists will be able to reach these people?How many years a painting should get dust until it is sold. Is not un is tusk anyway
It’s easier to find one person to buy a £1,000 painting than 50 people to buy £20 prints
Depends if one goes through one of these low cost mass-market outfits or goes through a high quality printer. I have been using a local boutique printer for fine art prints. Not all the mugs etc. Using a superior printing process for archival rated prints. I offer prints as another price-point. There is still only 1 original of each of my paintings.
Fine art prints prints are great 😊👍