Yazaroo | Graphic Design Agency
Yazaroo | Graphic Design Agency
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What is design?
Before you hire a designer its important to understand what you are hiring them for.
There is a common misconception that design is all about making things look good, and well, yes that is one element - but generally, functional things have their own aesthetic based around their function.
Design is not making pretty posters or logos - design is functional.
Graphic designers use visual elements to communicate information.
What trips a lot of people up is that making things look a certain style is functional, for example; you're running a business that sells flowers for weddings.
You will need to communicate that by meeting the expectations of your customers.
If your business is selling flowers for funerals, that would require a very different aesthetic - so communicating visually.
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#logodesign #branding #brandagency #graphicdesign #marketing #designer
#advertising #campaigns #marketing #videomarketing #graphicdesign #graphicdesigner #designer #viralcampaigns #logo
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VIEW OUR WORK
Website: yazaroo.co.uk
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CONTACT US
Email: creative@yazaroo.co.uk
Instagram: yazaroooo
LinkedIn: www.linkedin.com/company/yazaroooo/
Переглядів: 15

Відео

Did you know there is an Olympic Museum in Switzerland?
Переглядів 55Місяць тому
Did you know there is an #olympics museum in Switzerland? With #paris24 starting tonight we thought we would publish a related video, but about something you may not have heard of. The Olympic Museum has been rebranded, and it looks great. Based in Lausanne, #Switzerland, they have over 100,000 artifacts and is the biggest collection of #Olympic memorabilia in the world. The new identity is ver...
Why would anyone want to go to Oslo?
Переглядів 28Місяць тому
That's the question posed in this brilliant video promoting tourism in #Oslo. In a brilliant example of self aware reverse psychology, they have created a narrative that paints what's great about Oslo as a #tourist destination but presents them as negatives. This makes a change from the usual "look how great our city is" you get with most #campaigns and creates a more relatable, likable and wel...
This is how you design branding: Vrbo
Переглядів 83Місяць тому
An example of smart branding done really, really well. Vrbo is not a company we are particularly familiar with, but their #branding is frankly, off the chart. It is a great example of something understated and simple, but thoroughly worked out through #graphics, imagery and colour. #Travel companies all over can learn a lot from this. Ed Schofield, William Stannett #graphicdesign #brandidenity ...
Just because you're a big brand, doesn't mean you can't have fun
Переглядів 15Місяць тому
Just because you're a big brand, doesn't mean you can't have fun. #Netflix have released a film about a giant #shark in the #Seine River called #UnderParis, and the response online was to throw puns back at them suggesting what the film should be called. This makes sense as the #film is all a bit-tongue-in-cheek anyway. In response, Netflix have created alternative film posters, using the puns ...
How do you create a luxury brand?
Переглядів 22Місяць тому
There are many brands that aspire to occupy the luxury space. But it is a very hard nut to crack. Creating a perception of #luxury is much harder than you would think. Some brands just look luxurious, and you cant always put your finger on why. Most businesses would slap a #RollsRoyce or #supercar on their website and call themselves a luxury brand, or position their products next to a #Rolex. ...
Did you know you can buy Ikea items in Roblox?
Переглядів 78Місяць тому
We didn't, Ed Schofield didn't even know what #roblox is, William Stannett on the other hand was very excited with this. On what is fast becoming a series of videos covering #brand collaborations, Emma Dastur MCIM has found something unusual but interesting - a soft marketing move by Ikea. This is part one of two introducing you to the concept of #Ikea selling their products in the Roblox unive...
Do brand mashups really deliver for the customer? (Heinz x Kate Spade)
Переглядів 332 місяці тому
There are many examples of #brand collaborating and bringing out ranges of products. #swatch are famous for it, as are #supreme. Today, @heinz and @katespadenewyork have releiced a range of #apperal and #designerbags, made by #katespade, based on #tomatoketchup. It is once again a great example of what can be achieved if brands just try, something unique, unusual and unexpected. #logodesign #br...
Is following trends a good marketing strategy?
Переглядів 102 місяці тому
There have been many trends in the past few years, driven by social media and the desire for ever more clicks. But are trends useful to marketers or just a distraction from more strategic content? We made this video on a whim as the short came up after filming another video, but it did spark an interesting and relevant conversation. #logodesign #branding #brandagency #graphicdesign #marketing #...
How do you get free beer during the Euros?
Переглядів 772 місяці тому
@heineken have released a new campaign giving people a free beer if your #beer is spilled during the #Euros. It's an interesting campaign and one that will have people queuing up to sign up for this offer. The catch is you have to sign up through their website beforehand. This is interesting as #Heineken is a business that sells primarily to the trade and has few if any B2C sales. Gathering #Da...
How do you create a brand from a great story?
Переглядів 532 місяці тому
There are many reasons you would use a story to create a brand. We even did exactly that for Kani.House → yazaroo.co.uk/work/kani-house/ A story is a great resource to pull ideas from visually and with messaging, you can craft a unique language to communicate your ideas and products. It creates a brand with depth and authenticity. But sometimes an opportunity arises to create a brand from a mor...
Noel Gallagher's Manchester City shirt font is awful
Переглядів 2152 місяці тому
@noelgallagher has designed a font to be used by @mancity as its shirt font. And it looks terrible. There is nothing really we can say about this other than what's already been said in the video. Just watch.... in horror. #logodesign #branding #brandagency #graphicdesign #marketing #designer #NoelGallagher #mancity #manchester #manchestercity #manchesterunited #manutd #graphicdesign #graphicdes...
How is a massive high street brand like Currys creating relatable, fun content?
Переглядів 192 місяці тому
When you think of big brand marketing, you would be forgiven for assuming that any content that gets produced and published has to go through a whole range of processes, meetings and amendments before a watered-down bland video is put out. And in some cases, you would be correct. But at @currys they have adopted a much more authentic and relatable approach to video marketing. Their socials are ...
How to make billboard advertising an experience?
Переглядів 232 місяці тому
Well, one way to do it is to get two of your marketing team to sit on the billboard with megaphones and ask passers-by if they have purchased your product. That's exactly what Surreal Cereal has done. There is definitely a trend toward making billboard advertising part of an experience, designed to be shared on social media. This hybrid approach is giving agencies the ability to be more creativ...
France's Olympic team has the best sports logo of all time!
Переглядів 413 місяці тому
Absolutely no joke, hands down, France has the best sports team logo that we are aware of. In a massive contrast to the official Paris Olympic logo (which is terrible), Team France has more than made up for past mistakes with the official identity for the nation's Olympic teams. Its spectacular, its powerful, its relevant, its beautiful, its French... yes yes yes! And its not just the logo. The...
ASDA's rebrand is awesome!
Переглядів 823 місяці тому
ASDA's rebrand is awesome!
Have you seen Tesco’s new Clubcard logo?
Переглядів 293 місяці тому
Have you seen Tesco’s new Clubcard logo?
IKEA's ads are genius
Переглядів 223 місяці тому
IKEA's ads are genius
Primark has rebranded, and you probably haven't noticed
Переглядів 713 місяці тому
Primark has rebranded, and you probably haven't noticed
We challenged an agency to create a video ad in an hour
Переглядів 2753 місяці тому
We challenged an agency to create a video ad in an hour
British Airways have gone big
Переглядів 2814 місяці тому
British Airways have gone big

КОМЕНТАРІ

  • @AnthonyMonaghan
    @AnthonyMonaghan Місяць тому

    The horror.

  • @aguerr7
    @aguerr7 Місяць тому

    I am a guy and I don’t carry a bag but that Katchup tote is SWEEEEEET!

    • @yazaroooo
      @yazaroooo Місяць тому

      @@aguerr7 I'm totally with you on that one. But if you like it, who cares - just do it!

  • @glassowlie
    @glassowlie 3 місяці тому

    Could you talk about UKTVs 'U' rebrand coming on 16th July?

    • @yazaroooo
      @yazaroooo 3 місяці тому

      Keep your eyes peeled 😉