Allan Peters
Allan Peters
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Showit Interview: Allan Peters / Finding Your Brand Identity / Who Are You as a Creator?
I was interviewed by James Nwobu, Marketing Director at Showit. This interview took place at Creative Works West in April 2024. James asks me about my origin as a designer as well as what I've learned along the way. This interview is packed full to tips and advice for young designers. This will be especially valuable if you do logo design and brand identity work.
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This interview was filmed and edited by Showit and I was given permission to share it here.
Переглядів: 1 311

Відео

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The Peters Family 2013-2014

КОМЕНТАРІ

  • @Ara.shi_2468
    @Ara.shi_2468 5 днів тому

    I saw reel on This on insta too but never knew backstory

  • @aparnab.s9865
    @aparnab.s9865 6 днів тому

    Great inspiration 🎉

  • @yoavkahana3882
    @yoavkahana3882 7 днів тому

    Very similar to Aaron Draplin's book. There is a connection?

  • @rhowsden4267
    @rhowsden4267 7 днів тому

    I’m here now in July 2024…you are blowing up on Instagram…one question though, what happened to the shooter? Did they ever catch the guys??

  • @folatella5159
    @folatella5159 8 днів тому

    Such an inspiration.

  • @belfeen
    @belfeen 8 днів тому

    Inspiring (I am currently reading your book) 👌

  • @Aiver404
    @Aiver404 14 днів тому

    ITS ANGRY?!?!

  • @user-lx1nb6wt5c
    @user-lx1nb6wt5c 14 днів тому

    Don't like it at all. Lost all recognizability

  • @YogaSido
    @YogaSido 16 днів тому

    The second smartest logo concept, after old design of North-West Airline

  • @brianhorne9764
    @brianhorne9764 16 днів тому

    That is actually so cool, citi should genuinely use this. This is great comtent

  • @ZTH.04
    @ZTH.04 16 днів тому

    Wooaah😳🤯🔥💯, at first I was like🤔, but your explanation and process made it so much better

  • @the9thgear
    @the9thgear 17 днів тому

    Love them all, heads up though “fuel” is spelled wrong on the Sinclair logo

    • @endeavor11423
      @endeavor11423 16 днів тому

      I think that image might have been an error because the one from that specific video showed a lightning bolt through the dinosaur. This one did not. Also, amazing work. Like genius level inspiration! Mad respect.

  • @jambajoby32
    @jambajoby32 18 днів тому

    I used to identify as a trumpeter, then a musician, then as a creative … but even MORE than that, beyond that, I’m human. This info helps with perspective and one idea to expressing ourself

  • @cupcakecup8695
    @cupcakecup8695 19 днів тому

    I just want to know what was your perspective behind the 3m logo change

  • @mit6317
    @mit6317 20 днів тому

    truely inspirational for me to take step forward.🫡

  • @briantucker5322
    @briantucker5322 22 дні тому

    Just got the book. It's incredible! Feeling inspired.

  • @cupcakecup8695
    @cupcakecup8695 22 дні тому

    I wonder how will the new logo look if you keep the same color scheme of the lightining from original logo, the red color accent that is used to highlight the lightining. Overall solid geometry of the logo

  • @jessehahka
    @jessehahka 23 дні тому

    Awesome. Can you design a logo for my company?

  • @markomeara6322
    @markomeara6322 26 днів тому

    looks like a really nice but pretty uninformative book. Glad I didn't buy it after seeing this

  • @complexanimal033
    @complexanimal033 Місяць тому

    🔥inspiring🔥 🔥 Fire 🔥🤘😎🔥…

  • @LennyYT
    @LennyYT Місяць тому

    GOLD. What goes into selling a 6 figure project?

  • @andrewlovell-simons4690
    @andrewlovell-simons4690 Місяць тому

    Thank you - really inspiring video. Love your designs and design process

  • @Pro59213
    @Pro59213 Місяць тому

    No...

  • @Captck
    @Captck Місяць тому

    Doesnt need fixing! You've brought nothing to this party!

  • @tsio6087
    @tsio6087 Місяць тому

    On the one side I feel sad this video hasn’t been discovered by the vast majority of designers out there - it’s truly exceptional. On the other side I’m kinda happy I discovered such a cool interview before getting viral. Thanks Alan for awakening my spark for design and for being such a positive influence in the industry!

  • @Nycticc
    @Nycticc Місяць тому

    Gay

  • @sadmanmahdi8281
    @sadmanmahdi8281 Місяць тому

    Need more of this reels

  • @krajeq
    @krajeq Місяць тому

    The current one teminds me that some companies still dont oversimplify 🥹

  • @thataodieu
    @thataodieu Місяць тому

    your design is good, but not optimal

  • @globalshiftwilton
    @globalshiftwilton Місяць тому

    I really like all of these. You're brilliant at what you do.

  • @Way2Close
    @Way2Close Місяць тому

    I prefer the new one

  • @HubertY1
    @HubertY1 Місяць тому

    Handled with care 💀🤡

  • @been.been2
    @been.been2 Місяць тому

    I love the flexibility you’ve created! It makes the wider brand identity so gorgeous. It does feel much more “luxurious”, I wonder if that’s because older logo styles tend to feel more“prestigious”?

  • @piotrdarnowski5190
    @piotrdarnowski5190 Місяць тому

    Idk, I honesty like the new logo more

  • @frodoshaggins
    @frodoshaggins Місяць тому

    Yes just what the world needs, more over simplified generic logos 😍😍😍

  • @chocojinieee8137
    @chocojinieee8137 Місяць тому

    this should be viral

  • @vexcarius7100
    @vexcarius7100 Місяць тому

    Not all logo needs to be symmetrical or look similar to all modern logos out there. Thing is, no matter how ugly the current Gatorade logo is, it works and people identify it easily. The one you did is perfect but it looks similar to what other companies will do nowadays.

  • @katelynm.1750
    @katelynm.1750 Місяць тому

    Your channel is so underrated!!

  • @user-wp2hw2ho3w
    @user-wp2hw2ho3w Місяць тому

    Woooow you're a genius! Definitely deserve more attention

  • @hanatarekegn8956
    @hanatarekegn8956 Місяць тому

    No but you won🎉🎉

  • @antonransome5932
    @antonransome5932 Місяць тому

    I wouldn't look at this and immediately think "G" or Gatorade. Sorry..

    • @GrandEWN
      @GrandEWN Місяць тому

      Because you associate it with the old Gatorade logo. This is a better one it’s just newer as well

  • @mthunzimapatwana
    @mthunzimapatwana Місяць тому

    I'd like to own that poster

  • @reynoldsmichaeltan9738
    @reynoldsmichaeltan9738 Місяць тому

    Hi. Can i have a logo customized and how much do you charge for that?

    • @tylerpixel
      @tylerpixel Місяць тому

      He's a professional logo designer so probably over $100k for sure

  • @kzs831
    @kzs831 Місяць тому

    Another win, so much respect for real legacy and design legends. Very tactful yet modern and sleek, love your takes and content

  • @skemm
    @skemm Місяць тому

    So much cleaner! Nicely done!

  • @yujin602
    @yujin602 Місяць тому

    sick man

  • @gamerxdesigner5735
    @gamerxdesigner5735 Місяць тому

    @gatorade should check this out

  • @CHASIN_A_BASS
    @CHASIN_A_BASS Місяць тому

    It also feels like a power button and Gatorade does give you a spark of power(energy)👏🏽👏🏽👏🏽

  • @TagetesAlkesta
    @TagetesAlkesta Місяць тому

    You should have made it a sea turtle choking on oil sludge. Accuracy is key

  • @thecurs3dcreator589
    @thecurs3dcreator589 Місяць тому

    Didn't see the *N* for a long time😅. Love it💕.