Detailers Roadmap
Detailers Roadmap
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"I Can't Shoot Pool to Save my F'n Life!" - Chris Di Giovanni - Episode 83 (Episode Redux)
The episode that started it all on this podcast! Get to know Chris Di Giovanni better and learn some great tips!
In this episode of the Detailers Roadmap Cruise Control Podcast, Kevin Davis interviews Chris DiGiovanni, discussing the critical role of websites in the detailing business. They explore how a well-structured website acts as a 24/7 salesman, the importance of understanding the detailing landscape, and the necessity of a solid sales funnel to convert leads into customers. The conversation also emphasizes the significance of customer retention and loyalty in driving business growth. In this episode, the hosts discuss the critical aspects of customer retention in the detailing industry, emphasizing the importance of follow-ups and maintenance washes.
They explore the different types of leads-cold, warm, and hot-and how to effectively manage them through optimized sales and marketing strategies. The conversation highlights the significance of efficiency in detailing and marketing, the necessity of transparent pricing strategies, and the journey of scaling a detailing business. The hosts also touch on the importance of diversification and adapting to market demands to ensure sustained growth.
Takeaways
A website serves as a 24/7 salesman for detailing businesses.
Detailers often overlook the ROI of investing in a quality website.
Social media should not be the only marketing channel for detailers.
Websites should pre-qualify potential customers before they reach out.
Customer retention is more cost-effective than acquiring new customers.
Detailers need to educate customers on the value of their services.
A strong sales funnel is essential for converting leads into sales.
Regular follow-ups can significantly boost customer retention rates.
Detailers should focus on multiple marketing channels for better reach.
Understanding customer needs is key to successful sales strategies. Customer retention is crucial for long-term success.
Educating customers can lead to better service outcomes.
Understanding lead types helps in targeting marketing efforts.
A well-structured website can filter out cold leads.
Pricing transparency can improve customer trust and sales.
Efficiency in operations can significantly boost profitability.
Diversifying services can open new revenue streams.
Data-driven decisions are essential for business growth.
Investing in SEO and marketing can yield high returns.
Support and communication are key to customer satisfaction.
Chapters
00:00 The Importance of a Website as a Sales Tool
12:16 Understanding the Detailing Business Landscape
18:27 The Sales Funnel: From Leads to Conversions
27:11 Maximizing Customer Retention and Loyalty
36:25 The Importance of Customer Retention
39:39 Understanding Leads: Cold, Warm, and Hot
42:00 Optimizing Sales and Marketing Strategies
45:48 Efficiency in Detailing and Marketing
51:08 Pricing Strategies and Customer Expectations
54:45 Scaling Your Detailing Business
01:01:03 Diversification and Market Adaptation
Detailers Roadmap is a complete marketing solution for Detailers, Ceramic Coating Specialists, Paint Protection Film Installers, and Window Tinting Small Businesses throughout the world.
Visit us today to learn more:
** www.detailersroadmap.com **
Переглядів: 6

Відео

2024 Roadmap Awards: Websites that use Videography to Blow Your Mind
Переглядів 182 години тому
🏆 Roadmap Awards 🏆 2 of 4 Announcements We believe these businesses are truly outstanding in their field. Each year, we want to recognize those making remarkable contributions to the detailing, PPF, tinting, and ceramic coating industries. These companies continue to innovate and set themselves apart from the competition, and we feel it's important to showcase their achievements. To learn more,...
2024 Roadmap Awards: Websites that use Amazing Photography to Dominate
Переглядів 504 години тому
🏆 Roadmap Awards 🏆 1 of 4 Announcements We believe these businesses are truly outstanding in their field. Each year, we want to recognize those making remarkable contributions to the detailing, PPF, tinting, and ceramic coating industries. These companies continue to innovate and set themselves apart from the competition, and we feel it's important to showcase their achievements. To learn more,...
Roadmap Awards: Honorable Mentions of Brand, Commenting and General Kick-Assery
🏆 Roadmap Awards 🏆 4 of 4 Announcements We believe these businesses are truly outstanding in their field. Each year, we want to recognize those making remarkable contributions to the detailing, PPF, tinting, and ceramic coating industries. These companies continue to innovate and set themselves apart from the competition, and we feel it's important to showcase their achievements. To learn more,...
2024 Roadmap Awards: Social Media Mavens
🏆 Roadmap Awards 🏆 3 of 4 Announcements We believe these businesses are truly outstanding in their field. Each year, we want to recognize those making remarkable contributions to the detailing, PPF, tinting, and ceramic coating industries. These companies continue to innovate and set themselves apart from the competition, and we feel it's important to showcase their achievements. To learn more,...
Coatings, Cars, and Creativity: Dom Berry on Gtechniq’s Global Strategy - Episode 82
Переглядів 1519 годин тому
In this episode of Cruise Control, Kevin Davis chats with Dom Berry, Head of Marketing at Gtechniq, a global leader in ceramic coatings and advanced car care solutions. Dom shares his journey from retail and marketing at Meguiar's and Snap-on to leading Gtechniq’s global marketing efforts. The discussion delves into the evolution of the coatings market, the importance of education and honesty i...
From Chaos to Clarity: Ernesto Mandowsky’s Five-Step Business Recipe - Episode 81
Переглядів 4014 днів тому
In this episode of Cruise Control, Kevin Davis interviews Ernesto Mandowsky, founder of MDM, who specializes in turning businesses into momentum-driven machines. Ernesto shares his five-recipe framework for building scalable, sustainable businesses, emphasizing the importance of focusing on transformation, connection, communication, organization, and actualization. Drawing parallels to the rest...
The Evolution of Detailing: Wisdom from Mel Craig - Episode 80
Переглядів 5121 день тому
In this episode of Cruise Control, Kevin Davis chats with industry veteran Mel Craig about his remarkable 45-year journey in detailing. Mel, a pioneer in the detailing world and the president of both The Detailing Pros and Revivify America, shares his insights on the industry's evolution-from rotary buffers and waxes in the 1970s to today’s advanced coatings and upcoming technologies like elect...
From Passion to Profit: Yvan Lacroix’s Keys to Entrepreneurial Growth - Episode 79
Переглядів 6328 днів тому
Summary: In this episode of Cruise Control, host Kevin Davis interviews Yvan Lacroix, a 45-year detailing veteran and industry educator, about the journey from being a detailer to becoming a successful entrepreneur. Yvan shares insights into the importance of developing a business mindset, establishing standard operating procedures (SOPs), and treating detailing as a sustainable, customer-focus...
Building Community Over Competition: Lessons from Shad Stoker - Episode 78
Переглядів 28Місяць тому
Summary: In this episode of Cruise Control, host Kevin Davis speaks with Shad Stoker, a leader in the detailing industry and president of the International Detailing Association (IDA). Shad shares his journey from humble beginnings in detailing to becoming a key distributor and community leader. His story emphasizes the importance of resilience, continuous personal growth, and the power of comm...
Boats, Buffs, and Breaking Barriers: Amanda Lees’ Journey in Marine Detailing - Episode 77
Переглядів 18Місяць тому
Summary: In this episode of Cruise Control, Kevin Davis sits down with Amanda Lees, owner of Boat Ease Marine Detailing. Amanda shares her fascinating journey from working on luxury superyachts to running her own boat detailing business with her husband in Minnesota. She discusses the physical and technical challenges of marine detailing, the unique intricacies of working with gel coats and tea...
From Startup Hustle to Marketing Muscle: The STEK USA Journey - Michael Honn
Переглядів 49Місяць тому
In this episode of Cruise Control, Kevin Davis interviews Michael Honn from STEK USA, a paint protection film (PPF) company where Michael has grown from a startup employee to a key driver of sales and marketing. Michael discusses his unique journey, from working in detailing during college to becoming a full-time sales rep at STEK USA, eventually transitioning into a marketing leadership role. ...
Adapt or Fail: How Tony Kiger and David Kratz Keep Up in a Fast-Changing Industry - (CORRECTED)
Переглядів 22Місяць тому
Summary: In this insightful episode of Cruise Control, Kevin Davis speaks with Tony Kiger and David Kratz about the ins and outs of growing a successful detailing and tinting business. Tony and David, who both bring years of experience from the fields of paint protection, tint, and automotive film, discuss their journeys and share valuable advice for new and established business owners alike. T...
Detailing, Discipline, and Digital Fame with Matt Jones - WFCT - Episode 74
Переглядів 642 місяці тому
Detailing, Discipline, and Digital Fame with Matt Jones - WFCT - Episode 74
How Tech is Transforming Window Tinting & Detailing - Erik Devash & Kato Serri-Charette
Переглядів 542 місяці тому
How Tech is Transforming Window Tinting & Detailing - Erik Devash & Kato Serri-Charette
Pioneering Detailing Paths & Building Bonds in Business - Jason Otterness & Eric Joseph - Episode 72
Переглядів 802 місяці тому
Pioneering Detailing Paths & Building Bonds in Business - Jason Otterness & Eric Joseph - Episode 72
Design Spotlight: Quantum Leap
Переглядів 602 місяці тому
Design Spotlight: Quantum Leap
Risk, Rewards, and Detailing: The Bold Moves of IGL Coatings - Mike Karlen, Dustin Jackson
Переглядів 552 місяці тому
Risk, Rewards, and Detailing: The Bold Moves of IGL Coatings - Mike Karlen, Dustin Jackson
The IT Guy Who Built a Detailing Dynasty: Kurt Felmar’s Story - Episode 70
Переглядів 673 місяці тому
The IT Guy Who Built a Detailing Dynasty: Kurt Felmar’s Story - Episode 70
Business, Beards, and Big Moves: Growing in Detailing and Beyond - Jason Otterness, Grant Menard
Переглядів 1013 місяці тому
Business, Beards, and Big Moves: Growing in Detailing and Beyond - Jason Otterness, Grant Menard
Road to Success: Software, Servant Leadership, and Shining Cars - Rod Puzey & Jody Sedrick
Переглядів 373 місяці тому
Road to Success: Software, Servant Leadership, and Shining Cars - Rod Puzey & Jody Sedrick
Creating a Curated Gallery for Your Website 🎨
Переглядів 583 місяці тому
Creating a Curated Gallery for Your Website 🎨
From Passion to Profit: Mark Greene's Automotive and Business Legacy
Переглядів 243 місяці тому
From Passion to Profit: Mark Greene's Automotive and Business Legacy
Expanding Your Detailing Portfolio into Marine Care with Jay Bentley of Gtechniq Marine
Переглядів 203 місяці тому
Expanding Your Detailing Portfolio into Marine Care with Jay Bentley of Gtechniq Marine
Unlocking 10x Growth in Your Business: The Cruise Control Blueprint - Chris, Kevin, & Grant Menard
Переглядів 804 місяці тому
Unlocking 10x Growth in Your Business: The Cruise Control Blueprint - Chris, Kevin, & Grant Menard
Adapatation in Business: Insights from HydroSylex's Matt Kelly | Cruise Control with Kevin Davis
Переглядів 574 місяці тому
Adapatation in Business: Insights from HydroSylex's Matt Kelly | Cruise Control with Kevin Davis
Building a Strong Team | VISIONARY SERIES | Larry Broughton | Cruise Control
Переглядів 424 місяці тому
Building a Strong Team | VISIONARY SERIES | Larry Broughton | Cruise Control
July 2024 Website Edit Interface Changes
Переглядів 764 місяці тому
July 2024 Website Edit Interface Changes
Victim to Victor - Improving Your Mentality | Kevin & Chris LIVE | Cruise Control
Переглядів 334 місяці тому
Victim to Victor - Improving Your Mentality | Kevin & Chris LIVE | Cruise Control
I Love It When a Plan Comes Together | Bob Phillips | Cruise Control
Переглядів 375 місяців тому
I Love It When a Plan Comes Together | Bob Phillips | Cruise Control

КОМЕНТАРІ

  • @LeJeuneCeramic_PPF
    @LeJeuneCeramic_PPF День тому

    Woo hoo round ✌🏻

  • @LeJeuneCeramic_PPF
    @LeJeuneCeramic_PPF 2 дні тому

    can't wait

  • @OGDetailer
    @OGDetailer 27 днів тому

    MyManMatt

  • @AtEaseDetailing-CeramicCoating
    @AtEaseDetailing-CeramicCoating 2 місяці тому

    Great pod great people 👏

  • @671cherrydetailing
    @671cherrydetailing 3 місяці тому

    I one day want to be like you all! Motivated 😎💯

  • @The_Nomad_Detailer
    @The_Nomad_Detailer 4 місяці тому

    LET'S GO!! Bring a store out to the Midwest in IL!

  • @chubbyduck412
    @chubbyduck412 4 місяці тому

    I love the hydrosilex tire gel with si02. Will the new ceramic coating certificate be offered to mobile detailers like me. Thanks

  • @workyourcareerwednesday
    @workyourcareerwednesday 4 місяці тому

    Solid!

  • @prodetailingtips
    @prodetailingtips 5 місяців тому

    What a great podcast. Agreed with some comments and disagreed with others but it is a really useful video for pro detailers to learn from with so many useful tips. Great work!

  • @chubbyduck412
    @chubbyduck412 5 місяців тому

    Please do more of the troubleshooting shows ther so helpful

  • @Greg_P611
    @Greg_P611 5 місяців тому

    Wow! What a story

  • @MiraySerdar
    @MiraySerdar 5 місяців тому

    1:15 Avanco Social é imbatível para compra de seguidores e curtidas.

  • @stephenbozzone1116
    @stephenbozzone1116 5 місяців тому

    I was listening to the podcast and I had to jump over here to see Jason jumping around.

  • @ArthurMSoto
    @ArthurMSoto 8 місяців тому

    I needed to hear some of these things as I start to dial in my marketing that has been almost non existent. These episodes dont get enough views but I take so much away from them! Love what you guys put out

    • @detailersroadmap
      @detailersroadmap 8 місяців тому

      Thank you so much! It's there for the taking.

  • @JaredGuynes
    @JaredGuynes 8 місяців тому

    Hype! 😅

  • @PaulApollonia
    @PaulApollonia 9 місяців тому

    This was GREAT!!!!!!!!!

  • @K00kieMonster100
    @K00kieMonster100 9 місяців тому

    Just joined Detailers Roadmap in January. D.A.C. Is in my area. Would love to visit he’s shop. I’m mobile with Sea Turtle Auto Detailing. This is the goal for me, my business and my family

  • @LeJeuneCeramic_PPF
    @LeJeuneCeramic_PPF 9 місяців тому

    Great info guys, thanks

  • @Detailed.Solutions
    @Detailed.Solutions 9 місяців тому

    Talking about how you are actually hurting your business by not taking a salary is the golden nugget I needed. Thanks guys!

    • @detailersroadmap
      @detailersroadmap 9 місяців тому

      We also talk more about salary & paying yourself in this Troubleshooting Your Business episode: ua-cam.com/video/19W06MtbBBM/v-deo.html Grant Menard is KING 👑 about take home pay.

  • @ProtouchCarCare
    @ProtouchCarCare 10 місяців тому

    DR for the win! I was just thinking of aviation detailing and came on UA-cam to find out more and I find my fave group of people does a podcast on it! Keep up the good work!

  • @maryhoffman2547
    @maryhoffman2547 10 місяців тому

    Loved your class! Thank you!!

  • @smrubelmedia
    @smrubelmedia 10 місяців тому

    Your video is very beautiful. I like it a lot. I have been trying to talk to you for a long time. I am waiting for your response. Please give me a chance to talk to you.❤️

  • @thatdetailguywaltsanders2451
    @thatdetailguywaltsanders2451 10 місяців тому

    I wish I could pay that low of a labor rate. Our minimum wage is $16 per hour so getting anyone willing to even wash cars for under $18/hour is like pulling teeth. I really wish NY would stop bunching the rest of us with the city. It's crushing small business. We are one the poorest county's in the state and have a 30% poverty rate. Currently I charge about $125 more on my full detail package than the other shops which helps but im pretty sure I have hit the ceiling on price.

  • @LeJeuneCeramic_PPF
    @LeJeuneCeramic_PPF 11 місяців тому

    Love this 🤘🏻

  • @LeJeuneCeramic_PPF
    @LeJeuneCeramic_PPF 11 місяців тому

    Great vid guys 🤘🏻

  • @detailersroadmap
    @detailersroadmap 11 місяців тому

    Check the description for the template!

  • @imsleepingbeauty
    @imsleepingbeauty 11 місяців тому

    How do I get third parties to stop calling me about my Google listing? There are a lot of scammers out there using different phone numbers so I potentially lose clients if I don't answer the calls, but I also know that Google never reaches out to you asking for money because your actual Google listing is free. I'm so over it! I get at least 10 calls a week 😮‍💨

  • @Detailed.Solutions
    @Detailed.Solutions 11 місяців тому

    Great video guys. Hopefully i'll make it on here someday. Just crossed my 1st year in business and about to pull the trigger on a Roadmap Website. Part time Detailer on the weekends looking to take the next step.

  • @lookingoodauto
    @lookingoodauto 11 місяців тому

    I feel attacked.🥴😂

  • @ArthurMSoto
    @ArthurMSoto Рік тому

    As someone trying to get better over the phone I’ll take any tips for that next 😂

  • @ArthurMSoto
    @ArthurMSoto Рік тому

    How about some Wordpress advice 🤔

    • @detailersroadmap
      @detailersroadmap Рік тому

      Hey Arthur, almost all the tips we put on this video can be used on Wordpress. Theres nothing super exclusive to what we talked about.

  • @WhateverAirlines
    @WhateverAirlines Рік тому

    Powerful stories! Thank you ❤

  • @tpddetailscr
    @tpddetailscr Рік тому

    Is it me or is Audio timed incorrectly on the last 3 or 4 minutes?

  • @ThomasCrocs-lq8yx
    @ThomasCrocs-lq8yx Рік тому

    What is the background

    • @detailersroadmap
      @detailersroadmap Рік тому

      25 degree nozzle tip shooting pew pew water at a dirty wheel

  • @tugbankert6581
    @tugbankert6581 Рік тому

    Adam was a teacher that I utilized greatly when he was with Opti. Hi Adam. 😊

  • @YUNGRIPP1
    @YUNGRIPP1 Рік тому

    So not necessarily needed but helps just don’t depend just on websites it’s just a piece of the puzzle

  • @oliverleuning18
    @oliverleuning18 Рік тому

    🤪 *Promo sm*

  • @tpddetailscr
    @tpddetailscr Рік тому

    Hey Juan! You should bring Alvaro the Monky to a podcast, would be nice to hear him talking about his business.

  • @The_Nomad_Detailer
    @The_Nomad_Detailer Рік тому

    Who would you recommend?

  • @TENTHIRTYONE
    @TENTHIRTYONE Рік тому

    Really enjoyed this episode! It was insightful and humble -- and I took away a few things that got me thinking about my own team Management in IT (I actually created my own department and SOPs and manage onboards and hardware for my organization, so I chuckled when you guys used that as an example of repeatable processes.) I think I recognized the connection between you guys a couple years ago with a post in the Obsessed Garage private Group by Chris D. I've known Kurt since he was (I think) in highschool with his BMW coupe. He was a detailer back then -- and I saw this same business acumen then and through some joint ventures in the local car world over the following several years. I figured he'd become an entrepreneur. It's cool to see that side hustle become a legitimate family-supporting business -- especially with the jump to leaving the cushy corporate world to give the business 100% focus. That's awesome.

  • @The_Nomad_Detailer
    @The_Nomad_Detailer Рік тому

    Hello from IL! This was awesome!! I will be implementing as much as I possibly can from the advice and ideas I heard Grant say. Thank you guys for doing this!

  • @Eduardo-bc6tb
    @Eduardo-bc6tb Рік тому

    New Jersey here 😊

  • @davidpolley913
    @davidpolley913 Рік тому

    What an enjoyable conversation.

    • @detailersroadmap
      @detailersroadmap Рік тому

      Awesome! Thanks for the feedback David. If you have a chance feel free to leave a review. We are constantly changing so we would love to hear what people like the most etc.

    • @baldemarhernandez2251
      @baldemarhernandez2251 Рік тому

      Most podcasts out there surrounding the detail industry is “blah”. Especially when it’s near an hour. No lie. This is one of the best ones I’ve listened to. Just solid, uplifting, non ego centered, genuine good convo! Keep it up guys! 💪🔥

  • @WhatinDetailNationOG
    @WhatinDetailNationOG Рік тому

    I just started with ChatGPT and didn’t know you could use it to this level - that’s wild. Good content 💪🏼

  • @WhatinDetailNationOG
    @WhatinDetailNationOG Рік тому

    I’m excited to try this!

  • @brianlandis3057
    @brianlandis3057 2 роки тому

    Great interview!

  • @sdguy55
    @sdguy55 3 роки тому

    Amazing information!