Building a strong community of supporters is essential for successful fundraising, whether you're seeking annual gifts, major donations, corporate support, or organizing events. Your people are the driving force behind your fundraising success!
🙌 Welcome to the second installment of our Fundraising Building Blocks Series! 🏆 In this video, we're diving into a fundamental aspect of successful fundraising: "Finding Your People."
🔍 A lot of fundraising boils down to two crucial questions: Why do you need to raise money, and who are you going to ask?
In our first video, we tackled the compelling "Why" with the case for support. Now, we're delving into the equally vital "Who" - the process of finding your people.
➡️We look at an old-school acronym fundraisers often turn to when trying to figure out the WHO of it all.
➡️We examine why one part of this famous acronym is the MOST important one early on in building relationships with supporters in your community.
➡️ And I know not everyone loves a "funnel" metaphor, but I've got one to share that, I promise, is cute & fun to use instead of icky.
➡️ Plus, tips on how to find "your people". They are out there, and they already love what you do!
Successful fundraising STARTS with a passionate community that believes in your cause. As you identify and connect with more of your people, your fundraising efforts will flourish.
Resources mentioned in the video:
Free Donor Journey worksheet from me: portal.cedarfundraising.ca/public/form/view/637bd7d3adc08f51dc92816b
Fundraising Building Blocks Video 1 - Case for Support: ua-cam.com/video/cSr7QdY5yVY/v-deo.html
For more from me:
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❤️ to the small shops!
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