- 49
- 4 179
The User Research Strategist
Приєднався 28 вер 2020
Interviews with amazing user researchers to uncover concrete, actionable, and tactical advice to help you maximize your user research impact and excel in your career
userresearchacademy.substack.com
userresearchacademy.substack.com
Episode 93: The Future of User Research
In this conversation, I cover:
- The shift towards democratizing tasks like usability testing and surveys, and how AI might take over repetitive research processes
- Moving away from evaluative tasks and stepping into more strategic roles that involve partnering with businesses to shape long-term goals
- Focusing on uncovering unknown unknowns through generative research to find innovative solutions and disrupt existing market spaces
- The importance of not just responding to requests but proactively identifying research opportunities that can drive business growth
- Helping teams, especially in low-maturity environments, understand and incorporate user research into strategic business decisions
- How user researchers can assist companies in anticipating future trends and unmet needs, rather than simply improving existing processes
Some takeaways:
- With AI and automation, tasks like usability testing will increasingly be democratized within teams or handled by AI, allowing researchers to focus on higher-level strategic work
- User researchers need to evolve into thought partners, working closely with business teams to guide strategy and innovation
- Instead of just enhancing existing products, researchers should focus on uncovering unmet needs and unknown unknowns that can lead to disruptive innovations
- By conducting generative research, researchers can identify new opportunities and adjacent markets that companies haven’t considered yet
- Researchers should move towards proactive research, driving the exploration of new ideas and strategies rather than waiting for stakeholders to bring them projects
References:
- User Research for Product People Substack: userresearchforproduct.substack.com/
- The User Research Strategist Book Waitlist: docs.google.com/forms/d/e/1FAIpQLSfs1opXg9y9ztNJF13bXPGZXhw36fphPqwvg24FLTXQZtwNbA/viewform
Where to find Nikki:
- Newsletter: userresearchacademy.substack.com/
- LinkedIn: www.linkedin.com/in/nikkianderson-ux/
- The shift towards democratizing tasks like usability testing and surveys, and how AI might take over repetitive research processes
- Moving away from evaluative tasks and stepping into more strategic roles that involve partnering with businesses to shape long-term goals
- Focusing on uncovering unknown unknowns through generative research to find innovative solutions and disrupt existing market spaces
- The importance of not just responding to requests but proactively identifying research opportunities that can drive business growth
- Helping teams, especially in low-maturity environments, understand and incorporate user research into strategic business decisions
- How user researchers can assist companies in anticipating future trends and unmet needs, rather than simply improving existing processes
Some takeaways:
- With AI and automation, tasks like usability testing will increasingly be democratized within teams or handled by AI, allowing researchers to focus on higher-level strategic work
- User researchers need to evolve into thought partners, working closely with business teams to guide strategy and innovation
- Instead of just enhancing existing products, researchers should focus on uncovering unmet needs and unknown unknowns that can lead to disruptive innovations
- By conducting generative research, researchers can identify new opportunities and adjacent markets that companies haven’t considered yet
- Researchers should move towards proactive research, driving the exploration of new ideas and strategies rather than waiting for stakeholders to bring them projects
References:
- User Research for Product People Substack: userresearchforproduct.substack.com/
- The User Research Strategist Book Waitlist: docs.google.com/forms/d/e/1FAIpQLSfs1opXg9y9ztNJF13bXPGZXhw36fphPqwvg24FLTXQZtwNbA/viewform
Where to find Nikki:
- Newsletter: userresearchacademy.substack.com/
- LinkedIn: www.linkedin.com/in/nikkianderson-ux/
Переглядів: 105
Відео
The User Research Job Hunt | Dale Husband (UXR Minds Podcast)
Переглядів 4014 днів тому
Dale from the UK, currently based in Italy, is a UX Researcher with 4 years experience working in fields such as the Space, Sustainability and Marketing Industries, and currently hosting the UXR Minds Podcast. His mission is to help new and aspiring UX Researchers break into the field by sharing informative episodes on best practices and trends in the industry. In our conversation, we discuss: ...
Overview: The SEA Framework - Breaking down user research impact
Переглядів 8Місяць тому
An overview of the article on the SEA framework and how I break user research impact down into three manageable pillars. Audio Generated by NotebookLM See the original article here: open.substack.com/pub/userresearchacademy/p/the-sea-framework-breaking-down-user?r=2j6x4d&showWelcomeOnShare=true Subscribe to my Substack: www.linkedin.com/in/nikkianderson-ux/ Follow me on LinkedIn: www.linkedin.c...
How I Pitched UXR at an Investors Event
Переглядів 31Місяць тому
I own a user research consultancy in Jersey, Channel Islands, where not many people are familiar with user research (and the majority have never heard of it). In this video, I pitch user research to this crowd in a less than typical way my goal was to get people interested and to get leads for my consultancy work Enjoy! Where to find Nikki: LinkedIn: www.linkedin.com/in/nikkianderson-ux/ Substa...
Making Workshops Work for You and Your Team | Hannah Knowles (WorkieTicket)
Переглядів 73Місяць тому
Hannah is a UX researcher with over a decade of experience helping product teams make smarter, faster decisions. She has a thing for working on public sector services; the grittier, the better, and nothing is grittier than healthcare (especially women's health). Hannah worked her way up the chain to be head of research, but she just couldn’t keep away from the hustle of a product team. Instead,...
Watch me rip apart my UXR case study
Переглядів 90Місяць тому
Ever wanted to have an inside peak at a user researcher’s case study? I invite you to one of my worst case studies that I used to apply for and interview for jobs. In this video, I walk through - Why this case study is terrible - How I would improve it I want to share my mistakes because that’s how I learned best and it’s also not easy to find this kind of information shared just anywhere on th...
Becoming an Impactful User Researcher | Ruby Pryor (Rex, One of a Kind, Grab)
Переглядів 1972 місяці тому
Ruby Pryor is the founder of Rex. Rex is a UX research and strategic design consulting firm. Ruby has worked in Design and Customer Experience for a decade across Australia and Asia. Her previous experience includes working for Boston Consulting Group, Grab and Nous Group. She is a recognized global expert, has spoken at UX conferences in 6 countries and has been interviewed on CNA. In our conv...
Overview: Tackle Your Next Performance Review with Confidence
Переглядів 142 місяці тому
An overview of the article on how to tackle your next performance review as a user researcher. Audio Generated by NotebookLM See the original article here: userresearchacademy.substack.com/p/tackle-your-next-performance-review Subscribe to my Substack: www.linkedin.com/in/nikkianderson-ux/ Follow me on LinkedIn: www.linkedin.com/in/nikkianderson-ux/
Overview: How to Mentor Other User Researchers
Переглядів 112 місяці тому
An overview of the article on how to mentor other user researchers. Audio Generated by NotebookLM See the original article here: userresearchacademy.substack.com/p/how-to-mentor-other-user-researchers Subscribe to my Substack: www.linkedin.com/in/nikkianderson-ux/ Follow me on LinkedIn: www.linkedin.com/in/nikkianderson-ux/
Overview: Top questions to my UXCon Vienna presentation
Переглядів 52 місяці тому
An overview of the article of my top questions to my UXCon Vienna presentation. Audio generated by NotebookLM See the original article here: userresearchacademy.substack.com/p/free-bonus-article-top-questions Subscribe to my Substack: www.linkedin.com/in/nikkianderson-ux/ Follow me on LinkedIn: www.linkedin.com/in/nikkianderson-ux/
Episode 35: How do I practice (new) UXR skills? | Dear Nikki - A User Research Advice Podcast
Переглядів 69Рік тому
In this episode, I talk through different approaches you can use to practice your user research skills in low-stakes environments to feel more confident using different methodologies Resources: Whiteboard challenge prompts (userresearchacademy.ck.page/126c5a030d) Join my UXR membership (www.userresearchacademy.com/uxrmembership) Submit a question (anchor.fm/nikki-anderson-stanier/message)! (or ...
Episode 34: Who owns discovery work? | Dear Nikki - A User Research Advice Podcast
Переглядів 20Рік тому
In this episode, I talk through the question of, when you are working with skilled PMs (or other stakeholders), who is meant to own discovery work? Article with levels of support (dscout.com/people-nerds/rolling-research?fbclid=IwAR36acpK8rxmBWd6JAoxkKe18DWRAficNrRW3mwfDBss7SKrP2MT2JmbFRc) Submit a question (anchor.fm/nikki-anderson-stanier/message)! (or email me at nikki@userresearchacademy.co...
Episode 33: Mistakes I've made as a UXR - Part Two | Dear Nikki - A User Research Advice Podcast
Переглядів 41Рік тому
In part two of this episode, I talk about the other five top mistakes I have made as a user researcher and how I shifted them into learnings Submit a question (anchor.fm/nikki-anderson-stanier/message)! (or email me at nikki@userresearchacademy.com) Join my bi-weekly newsletter (userresearchacademy.ck.page/d01477dbd1)! Join my UXR membership (www.userresearchacademy.com/uxrmembership) Episode l...
Episode 32: Mistakes I've made as a UXR - Part One | Dear Nikki - A User Research Advice Podcast
Переглядів 26Рік тому
In part one of this episode, I talk about five (out of the ten) top mistakes I have made as a user researcher and how I shifted them into learnings Resources: - Treat stakeholders like users ebook (userresearchacademy.ck.page/a053fb3e3a) Submit a question (anchor.fm/nikki-anderson-stanier/message)! (or email me at nikki@userresearchacademy.com) Join my bi-weekly newsletter (userresearchacademy....
Episode 31: Writing research questions and choosing methods | Dear Nikki - A User Research...
Переглядів 37Рік тому
In this episode, I talk through how to think about creating research questions and then how that can help you choose an appropriate method! Submit a question (anchor.fm/nikki-anderson-stanier/message)! (or email me at nikki@userresearchacademy.com) Join my bi-weekly newsletter (userresearchacademy.ck.page/d01477dbd1)! Join my UXR membership (www.userresearchacademy.com/uxrmembership) Episode li...
Episode 30: Conducting field studies in people's homes | Dear Nikki - A User Research Advice Podcast
Переглядів 15Рік тому
Episode 30: Conducting field studies in people's homes | Dear Nikki - A User Research Advice Podcast
Episode 29: How to stay competitive as a UXR | Dear Nikki - A User Research Advice Podcast
Переглядів 33Рік тому
Episode 29: How to stay competitive as a UXR | Dear Nikki - A User Research Advice Podcast
Episode 28: ChatGPT, Synthetic Users, & AI | Dear Nikki - A User Research Advice Podcast
Переглядів 44Рік тому
Episode 28: ChatGPT, Synthetic Users, & AI | Dear Nikki - A User Research Advice Podcast
Episode 27: Notetaking during research sessions | Dear Nikki - A User Research Advice Podcast
Переглядів 20Рік тому
Episode 27: Notetaking during research sessions | Dear Nikki - A User Research Advice Podcast
Episode 26: Conducting user research with limited access to customers | Dear Nikki - A User...
Переглядів 37Рік тому
Episode 26: Conducting user research with limited access to customers | Dear Nikki - A User...
Episode 25: What comes first, the 1x1 interview or the survey? | Dear Nikki - A User Research...
Переглядів 9Рік тому
Episode 25: What comes first, the 1x1 interview or the survey? | Dear Nikki - A User Research...
Episode 24: How to be a shy & introverted user researcher | Dear Nikki - A User Research Advice...
Переглядів 26Рік тому
Episode 24: How to be a shy & introverted user researcher | Dear Nikki - A User Research Advice...
Episode 23: How to produce weekly insights (and should you really be doing that) | Dear Nikki -...
Переглядів 12Рік тому
Episode 23: How to produce weekly insights (and should you really be doing that) | Dear Nikki -...
Episode 22: Should I get a Masters degree? | Dear Nikki - A User Research Advice Podcast
Переглядів 13Рік тому
Episode 22: Should I get a Masters degree? | Dear Nikki - A User Research Advice Podcast
Episode 21 | Does a research repository make sense? | Dear Nikki - A User Research Advice Podcast
Переглядів 47Рік тому
Episode 21 | Does a research repository make sense? | Dear Nikki - A User Research Advice Podcast
Episode 20: User research in an agile environment | Dear Nikki - A User Research Advice Podcast
Переглядів 21Рік тому
Episode 20: User research in an agile environment | Dear Nikki - A User Research Advice Podcast
Episode 19 | What to do in downtime or if you aren't getting research requests | Dear Nikki - A...
Переглядів 5Рік тому
Episode 19 | What to do in downtime or if you aren't getting research requests | Dear Nikki - A...
Episode 18 | Challenges within my first job as a user researcher | Dear Nikki - A User Research...
Переглядів 15Рік тому
Episode 18 | Challenges within my first job as a user researcher | Dear Nikki - A User Research...
Episode 17 | Reframing impostor syndrome | Dear Nikki - A User Research Advice Podcast
Переглядів 21Рік тому
Episode 17 | Reframing impostor syndrome | Dear Nikki - A User Research Advice Podcast
Episode 16 | What is the difference between a UX researcher, user researcher, and design...
Переглядів 13Рік тому
Episode 16 | What is the difference between a UX researcher, user researcher, and design...
Nice take on this topic Nikki
thank you!
Brilliant episode with the talented Dale Husband! Some great insights from him
Dale is really incredible!!
Thanks Nikki, I found this so valuable! I recently had a sync with my team to plan out our goals, activities and highest priority research work for next year and we've come up with a plan to carry out more generative and strategic research, while also creating processes and democratising access for the product managers and other "people who do research" (PWDR) in my organisation to carry out evaluative research. For instance, one thing we plan to do is to host research clinics twice monthly to hand-hold these PWDRs through any blockers they might be facing in their research. We'll also be giving them access to tools, templates and other resources. What an interesting thing to be a UX researcher!
Thats so exciting and sounds like you are doing some really great stuff to help raise the bar of UXR at your org. When it comes to the research clinics, one thing that I found and was helpful, was to actually make them super relelvant for the teams. So rather than teaching everyone the UXR basics, I actually only teach teams the methods they will be using repeatedly that help them achieve their specific goals. It keeps everything relevant and also more in scope for researchers. Let me know how it goes!
Thanks NIkki! 🙌
🎉🎉🎉🎉
I worship Nikki like a god. She's so amazing
Amazing video, finally a real video about the reality of breaking into UXR. I watched so many videos on this topic, and this is the first one that actually gave me proper knowledge and tips for a UXR interview. Thank you so much, Nikki!! <3
Thanks a lot, Nikki! Such a great video. Super helpful :')
Too good. Gonna binge all the videos today
When you worked in Germany...were you doing user research for German companies? If so, did you have to have German language proficiency for your day-to-day work? If not, are there certain companies or industries that support working remotely from another country?
Hi Jared! I was in fact doing UXR for German companies...but I was based in Berlin and in Berlin many people and tech companies have English as their primary working language, which means that I conducted UXR in English. I didn't have any sort of proficiency to conduct it in German :) I'm not sure if any companies there support working from a different country as I worked in Germany during my time and didn't really look at other options
Awesome work, Nikki! A lot of useful information. Thanks a lot!
thank you so much!
I have background in research and education with a Master in Physics, and I am pivoting into the UX field. I am currently in the process of learning about this field, and in the meantime I'm looking for a UX researcher volunteering opportunity where I can get to know the UX research community better, and gain hands on experience. I need resources for where I can find UX research volunteering or internship (w/o being enrolled in a program) opportunities . Thank you
Hi Assya - if you check out my resources in the description, you should find some places where you can volunteer :) the first resource has a long list
Very informative video. Thank you Nikki
Thank you!
Thank you, Nikki! Very interesting
Thank Rodrigo, glad to hear!
Thank you Nikki. Tons of practical advice jam-packed into just one video.
Thank you Jen!