Welcome to the Hold My Beard Marketing Podcast! 🎙️ In this Tiktok & Instagram focused episode, Jake the Wizard and Mitch Barham break down the latest in digital marketing news with plenty of humor and actionable tips. Whether you're deep in the marketing world or just getting started, this podcast is your go-to for staying up-to-date and informed.
💼 Here’s what we’ll dive into today:
Google Algorithm Volatility: 🚨 We discuss the ongoing effects of the most recent Google algorithm update. SEO volatility has continued, and we explore what that means for your rankings and how to adjust your strategy.
Stonyfield Yogurt's Unique Campaign: 🍦 Stonyfield is paying people $1,000 to stay off social media until the election is over. Could you stay away from your socials for that long? We debate its impact on social habits and whether this kind of campaign could work for a wider audience.
Ranting about Marketing Platforms: 😡 Jake and Mitch dive into all the things they would "fix" about the major marketing platforms, from Google Ads to LinkedIn, Facebook, and beyond. Tune in for some spicy takes!
TikTok, Reddit, and UA-cam Shorts: 📱 We explore the evolving state of content platforms and advertising. TikTok's algorithm, Reddit's new ad targeting options, and UA-cam Shorts are on the table for discussion.
Seven Minutes in Heaven - Website Review Segment: 🖥️ In this episode, we review a multifamily development site, offering key insights on UX, storytelling, and CTAs. Want us to review your website? Drop your link in the comments below!
00:00 Welcome to Hold My Beard Marketing Podcast
00:54 Marketing News of the Week
01:19 Stonyfield Yogurt's Unique Campaign
03:56 SEO Volatility and Algorithm Updates
08:46 Google's John Mueller and SEO Myths
14:10 Reddit Ads and New Targeting Strategies
14:58 Football Safety and Marketing Guardian Caps
20:04 Google Ads Unintended Consequences Panel
22:50 Fixing Marketing Platforms: A Game
24:44 PMAX: The Unruly Dog of Marketing
25:13 Google Analytics: Waving the Magic Wand
27:44 Social Media Woes: UA-cam Shorts and Beyond
29:40 LinkedIn: A Business Platform in Need of Reform
31:39 Facebook Ads: Nostalgia and New Ideas
34:10 Website Platforms: WordPress and Shopify
36:52 TikTok: Algorithm Changes and Ad Challenges
39:54 Seven Minutes in Heaven: Website Review
46:13 Closing Thoughts and Contact Information
💡 Additional Insights:
Adapting to Google’s ever-changing algorithm to protect your SEO.
How a yogurt company is betting on “going offline” for their latest marketing campaign.
The importance of audience targeting in Reddit ads, and what UA-cam Shorts could do better for creators.
📢 If you're new to the podcast, expect industry updates, marketing strategies, and discussions on everything from SEO and Google Ads to TikTok trends and social media. Whether you want to improve your business’s online presence or just have a laugh, we’ve got you covered.
🔎 Key Takeaways from this Episode:
SEO ranking volatility and how to bounce back.
The new ways Reddit is targeting users for ads.
What marketing platforms need to do better for businesses and advertisers alike.
📅 Don’t Miss Out! Subscribe to the Hold My Beard Marketing Podcast for more in-depth insights, marketing tips, and fun industry banter.
📢 Get More Involved: 💬 Have a question? Drop it in the comments, and we might feature it in our next episode! 🚀 Want your website reviewed in our Seven Minutes in Heaven segment? Share your link in the comments!
📧 Connect with Us:
Jake 'The Wizard': @thewizardmarketing
Mitch: @beardpreneur
Looking to level up your marketing skills? Join our marketing mastermind at teachme4m.com for exclusive tips and strategies.
Enjoy the show? Give us a thumbs up, share with your fellow marketers, and don’t forget to hit subscribe! 🎉