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NIM - Nuremberg Institute for Market Decisions
Germany
Приєднався 26 лип 2016
The Nuremberg Institute for Market Decisions (Nürnberg Institut für Marktentscheidungen e.V.) is a non-profit organization for the research of consumer and market decisions.
NIM Distinguished Speakers 2024 - Cass Sunstein: Habituation and Market Decisions (Highlights)
Cass Sunstein is considered one of the most prolific and most cited authors in the USA. He is best known for his theories based on behavioral economic analyses of irrational behavior. His most widely read works include Nudge.Improving Decisions About Health, Wealth, and Happiness (together with Nobel Prize winner Richard Thaler), Noise: A Flaw in Human Judgment (together with Nobel Prize winner Daniel Kahneman) and Bounded Rationality: Heuristics, Judgment, and Public Policy. From 2009 to 2012, Sunstein headed the White House Office of Information and Regulatory Affairs, a sub-agency of the Office of Management and Budget, under President Barack Obama. In 2018, he was awarded the Holberg Prize from the government of Norway, sometimes described as the equivalent of the Nobel Prize for law and the humanities.
At the invitation of NIM, the founder and director of the Program for Behavioral Economics and Public Policy at Harvard Law School gave a lecture in the Historic Town hall of the City of Nuremberg. In front of 100 invited guests, Prof. Sunstein discussed current findings on the topic of habituation. He focused in particular on decision-making habits and strategies, and showed why the way we evaluate and compare options is so important. For example, habituation is not only crucial for the onset of a midlife crisis - it also dulls all pleasure, whether it is about products or experiences. In order to create new impulses and break out of deadlocks, dishabituation entrepreneurs rethink things from the ground up and push through new ideas in the face of resistance. As an example, Sunstein cited Steve Jobs, who created an entirely new product category with the iPhone.
Chapters:
00:00 Cass Sunstein on … habituation and its impact on vacations
01:38 Cass Sunstein on … habituation and the illusory truth effect
03:15 Cass Sunstein on … habituation and lying
05:43 Cass Sunstein on … experiences, Taylor Swift, and goods
07:24 Cass Sunstein on … what people care about
08:41 Cass Sunstein on … dishabituation entrepreneurs
At the invitation of NIM, the founder and director of the Program for Behavioral Economics and Public Policy at Harvard Law School gave a lecture in the Historic Town hall of the City of Nuremberg. In front of 100 invited guests, Prof. Sunstein discussed current findings on the topic of habituation. He focused in particular on decision-making habits and strategies, and showed why the way we evaluate and compare options is so important. For example, habituation is not only crucial for the onset of a midlife crisis - it also dulls all pleasure, whether it is about products or experiences. In order to create new impulses and break out of deadlocks, dishabituation entrepreneurs rethink things from the ground up and push through new ideas in the face of resistance. As an example, Sunstein cited Steve Jobs, who created an entirely new product category with the iPhone.
Chapters:
00:00 Cass Sunstein on … habituation and its impact on vacations
01:38 Cass Sunstein on … habituation and the illusory truth effect
03:15 Cass Sunstein on … habituation and lying
05:43 Cass Sunstein on … experiences, Taylor Swift, and goods
07:24 Cass Sunstein on … what people care about
08:41 Cass Sunstein on … dishabituation entrepreneurs
Переглядів: 168
Відео
NIM MARKET DECISIONS DAY 2024 - Best of KI MACHT MARKETING
Переглядів 2022 місяці тому
Künstliche Intelligenz verändert das Marketing. Übernimmt KI künftig die Macht im Marketing? Oder bleibt KI (nur) Unterstützerin? THEMEN waren: - Use Cases von KI aus der Marketingpraxis für neue Kundenerfahrungen - Aktuelle Entwicklungen in der KI-Technologie und Anwendungen im Marketing - KI als Schlüsselfaktor für mehr Effizienz im Marketing - Zukunftsperspektiven für KI im Marketing und mög...
NIM Insights Lunch: Generative KI - Die Transformation des Marketings
Переглядів 524 місяці тому
On 14 May 2024, Prof. Dr. Mark Heitmann, guest editor of VOL. 16 of our marketing journal NIM Marketing Intelligence Review and Professor of Marketing & Customer Insight at the University of Hamburg, summarized important findings from the current issue "Generative AI - Reshaping the Marketing Landscape" (online event, presentation in German). To the journal NIM Marketing Intelligence Review Gen...
NIM MIR Generative AI - Reshaping the Marketing Landscape with Mark Heitmann
Переглядів 715 місяців тому
Our guest editor, Mark Heitmann, Professor of Marketing & Customer Insight, University of Hamburg, Germany presents our issue on GenAI in Marketing Keywords: Content Creation • AI-Support• Prompt Engineering • Large Language Models • Marketing Productivity • Marketing Ecosystem • Data Quality • Human Oversight
Research Project: The Human Factor in Virtual Influence
Переглядів 506 місяців тому
Virtual characters play an increasingly important role in marketing, either as virtual influencers in social media or as virtual assistants on commercial websites, but choosing the right design is crucial. Brands tend to select human-like virtual characters as they are believed to allow followers to create a stronger bond of trust with the power to influence purchase decisions. However, human-l...
NIM Distinguished Speakers - Larry McEnerney: The Problem of creating Value with Words (Highlights)
Переглядів 9 тис.8 місяців тому
Watch the highlights from NIM's Distinguished Speaker Event "The Problem of creating Value with Words" with Larry McEnerney held at the Hirsvogelsaal in Nuremberg, Germany on April 18, 2023. Now retired, Larry McEnerney was for 30 years the director the University of Chicago's writing program. Chicago's program specializes in the most advanced academic and professional writing, working extensiv...
NIM Insights Lunch VOL. 9 : Virtuelle Konsumerlebnisse - Die Zukunft des Einkaufens im Metaverse
Переглядів 759 місяців тому
On 23 November 2023, Prof. Dr. Jella Pfeiffer, guest editor of VOL. 15 of our marketing journal NIM Marketing Intelligence Review and Professor of General Business Administration and Computer Science at the University of Stuttgart, summarized important findings from the current issue "Virtual Consumer Experiences - The Future of Shopping in the Metaverse" (online event, presentation in German)....
NIM MIR Virtual Consumer Experiences - The Future of Shopping in the Metaverse
Переглядів 1 тис.10 місяців тому
Our guest editor, Jella Pfeiffer, Professor of Business Administration and Information Systems at the University of Stuttgart, Germany presents the new issue of the NIM Marketing Intelligence Review in a short video. The top-class authors of our articles discuss the potential of virtual reality and augmented reality in retail and show you why it is worth delving deeper into this topic. Keywords...
Das war der NIM Market Decisions Day 2023 "THE BIG DECISION: Greenacting statt Greenwashing"
Переглядів 2,4 тис.Рік тому
Rückblick auf den NIM Market Decisions Day 2022, dem Event-Highlight des NIM. The Big Decision: Greenacting statt Greenwashing. Nachhaltigkeit ist eines der Megathemen unserer Zeit. Doch verstehen Unternehmen Nachhaltigkeit als ganzheitliche Reise, die Umwelt, Gesellschaft und Wirtschaft umfasst? - Wo verlaufen die Grenzen zwischen Greenwashing und Greenacting? - Wie kann Greenwashing erkannt/e...
NIM Distinguished Speaker Lecture with Larry McEnerney: The Problem of creating Value with Words
Переглядів 1,1 тис.Рік тому
On April 18, 2023, the first Distinguished Speaker Event "The Problem of creatingValue with Words" with Larry McEnerney took place in the Hirsvogelsaal in Nuremberg, Germany. Now retired, Larry McEnerney was for 30 years the director the University of Chicago's writing program. Chicago's program specializes in the most advanced academic and professional writing, working extensively with faculty...
NIM Insights Lunch: Marketing Dashboards - The Next Generation
Переглядів 77Рік тому
In times of exploding data volumes, managers are increasingly confronted with the task of turning "Big Data" into "Small Data" again. At the NIM Insights Lunch, Koen Pauwels and David Reibstein explain how marketing dashboards are evolving from pure reporting tools to dynamic diagnostic tools and provide ideas for even more efficient marketing in companies.
NIM MIR Marketing Dashboards - The next generation with David J. Reibstein and Koen Pauwels
Переглядів 286Рік тому
Our guest editors, Koen Pauwels, Professor of Marketing at the Northeastern University in Boston and David J. Reibstein, Professor of Marketing at the Wharton School, University of Pennsylvania in Philadelphia present our issue on the next generation of marketing dashboards. Keywords: Marketing, Dashboards, Decision Support, Performance Drivers, Multi-Channel-Metrics, ESG-Metrics, Brand Monitor...
Trust in Robots
Переглядів 734Рік тому
Trust in Robots: The impact of robo-advisors' (and other artificial intelligence agents') anthropomorphism and attention cues on consumer trust and investment decisions. Eye contact is an integral part of social interactions among humans, signaling attention, building up trust and ultimately driving human decision-making. But is this also true for human-machine interactions? Taking the finance ...
NIM MIR MarTech and SalesTech
Переглядів 146Рік тому
Professor Bernd Skiera introduces the issue of the NIM Marketing Intelligence Review on "MarTech and SalesTech" Keywords: Automation • Data Management • Integration Services • Platforms • AI Experiences • Hybrid Marketing • Hybrid Services • Robots • Metaverse
Das war der NIM Market Decisions Day 2022 "Zukunft der Customer Journey"
Переглядів 2502 роки тому
Das war der NIM Market Decisions Day 2022 "Zukunft der Customer Journey"
Dirk Ploss - Ich denke, also kaufe ich.
Переглядів 2592 роки тому
Dirk Ploss - Ich denke, also kaufe ich.
Jenny Fleischer - Sind Unternehmen auf die Customer Journey der Zukunft vorbereitet?
Переглядів 4942 роки тому
Jenny Fleischer - Sind Unternehmen auf die Customer Journey der Zukunft vorbereitet?
Stefan Wenzel - Hoffen ist keine Strategie
Переглядів 3062 роки тому
Stefan Wenzel - Hoffen ist keine Strategie
Prof. Dr. Christian Hildebrand - Hacking The Customer Journey
Переглядів 3602 роки тому
Prof. Dr. Christian Hildebrand - Hacking The Customer Journey
Conscious Consumption - More Using, Less Shopping - NIM Insights Lunch
Переглядів 822 роки тому
Conscious Consumption - More Using, Less Shopping - NIM Insights Lunch
NIM MIR Brand Activism (with subtitles)
Переглядів 932 роки тому
NIM MIR Brand Activism (with subtitles)
Wilson Elizabeth Thompson Angela Robinson Matthew
Lopez Charles Martinez Christopher Martin Richard
#virtualbeings
I think i watched his classes a thousand of times. And i keep watching them, there is always something i missed
So I am, i can't get enough of this epic presentation by my good sir.
Where did you find his classes ?
What the hell is this? A video showing that you recorded an event without showing the event? Idiocy
The GOAT
Please let me know how to gain access to see the whole recording.
"promo sm"
Did you record the event? It would be wonderful to hear McEnerney's talk!
👍 "Promosm"
Ja Forschung ist wirklich sehr spannend Wir lieben Marktforschung und besonders unser lieblings Marktforscher GfK ❤️🍀🐈⬛🐈🍀❤️
p̶r̶o̶m̶o̶s̶m̶
goo morning.interesting ! buddy! =))
I like your vids!! I think you deserve way more views! Btw, I think you should take a look at SMZeus . c o m! Ever since I started using it on my main channel my videos are ranking much better!!
Etwas arrogant gegenüber Tesla. Musk hat das gebacken bekommen, wovon Lienkamp noch träumt. Ein Prototyp ist noch kein Massenprodukt. Verstehe diese deutsche Arroganz nicht.
"Thema NOx beim Diesel hat alle kalt erwischt" Naja, einen Ingenieur der Abgasnachbehandlung und am Prüfstand sicherlich nicht. Da wurde schon seit vielen Jahren gemunkelt, dass Zyklus und Realität extrem auseinanderklaffen (was ja juristisch in Ordnung ist, solange man nicht grob bescheißt wie ein Konzern aus WOB).
29:33 -- Ich finde die Zusammenfassung eher wage und konservativ. Bin zwar kein Ingenieur, dafür aber auch nicht verzahnt mit der Automobilwirtschaft. Mehrere Aussagen bezüglich EVs sind bereits jetzt schon überholt (März 2019); und im Jahr 2025 wird wohl dieser Vortrag auf UA-cam nur belächelt werden...
STATUS ELEKTROMOBILITÄT 2018: DER KUNDE WIRD ES ENTSCHEIDEN (PDF) www.researchgate.net/profile/Markus_Lienkamp/publication/323486141_Status-Elektromobilitaet-2018-HL/links/5a980572aca27214056c2db8/Status-Elektromobilitaet-2018-HL.pdf
Wer das Wort nicht kannte: "carpool lane" = de.wikipedia.org/wiki/High-occupancy_vehicle_lane - Auf so einem Fahrstreifen dürfen nur Fahrzeuge mit mindestens zwei Insassen, manchmal auch mindestens drei Personen, verkehren.
Muß ich ja wirklich mal widersprechen. Nicht der"Kunde" will immer grössere aufwändigere Autos. Die Industrie treibt den Kunden dazu! Bei höhere Umsatz gibts mehr Gewinn. Ganz einfach. Als VW Ing. (ex) von diesen Manipulationen nichts gewußt zu haben, ist schon peinlich.
> "Nicht der"Kunde" will immer grössere aufwändigere Autos." Volle Zustimmung zu dem Satz. Ich bin bis vor kurzem noch ohne Seitenairbags gefahren und fühlte mich auch sicher.
Wer zwingt dich, ein großes Auto zu kaufen? Verstehe ich nicht. Er sprach von SUV.
Reluktanzmotor- wie im Tesla Model 3 120KW .- hat scheinbar kein deutscher Herseller auf der Agenda! Siemens schafft es gerade mal mit max 30KW-Reluktanzmotoren in den Markt!!!?
Wenn Sie wirklich hinter der der Zukunft der E-Mobilität stehen, sollten sie das TUM-E-Auto Konzept und die Erfahrung der TUM (Steuergelder) mit anderen teilen (nicht nur für BMW)..sondern auch für SONO-Motors! Das wäre doch ein Brückenschlag um die optimale Symbiose zu schaffen und die E-Mobilität in DE nicht den Asiaten zu überlassen! Es ist höchste Zeit in DE, dass nicht jeder sein eigenes Süppchen kocht! sonst geht es Audi, BMW und Co, bald wie Grundig, Telefunken und co.
where can i find the information about the construction of the construction of the EMO scan