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The Social Shepherd
United Kingdom
Приєднався 15 жов 2018
Welcome to The Social Shepherd!
We're one of the fastest growing social-first marketing agency based in the UK, and excited to be delivering content on social, paid media, influencer marketing and creative on UA-cam.
You'll see behind the scenes content, as well as weekly podcasts from 'Have You Herd?', our in-house podcast.
Want to learn more about us? Check out our website - thesocialshepherd.com
We're one of the fastest growing social-first marketing agency based in the UK, and excited to be delivering content on social, paid media, influencer marketing and creative on UA-cam.
You'll see behind the scenes content, as well as weekly podcasts from 'Have You Herd?', our in-house podcast.
Want to learn more about us? Check out our website - thesocialshepherd.com
Is AI a Blessing or a Curse? Artificial Intelligence For Marketing Efficiencies
Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing 🚀
This week, the team is talking about the latest AI advancements and how we utilise them as a marketing agency to save time & improve our output. On top of that, the team discusses how AI will change marketing roles soon and how professionals need to upskill to keep their jobs safe.
0:00 Intro
0:54 Mark Zuckerberg
1:42 AI Glasses
5:09 Pushback on Wearable Tech
6:45 Impact on the Workplace
9:56 How We Use AI
14:07 AI Agents
15:41 AI Taking Entry-Level Roles
19:05 Using AI for Clients
22:00 Note Taking AI
23:43 AI For Marketing Roles
28:58 Labelling AI Copy
30:50 Potential Future of AI
33:15 Leveraging Teams with AI
34: 25 Should We Worry?
37:35 Outro
#socialmedia #socialmediamarketing #marketing #AI #artificialintelligence
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🐑 Learn more about us and how we can help your brand:
thesocialshepherd.com/
✨ SUBSCRIBE to The Social Shepherd UA-cam channel:
www.youtube.com/@thesocialshepherd/?sub_confirmation=1
🙌 Follow us!
LinkedIn: www.linkedin.com/company/the-social-shepherd/
Instagram: thesocialshepherd
TikTok: www.tiktok.com/@thesocialshepherdagency
Facebook: thesocialshepherdagency/
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The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.
This week, the team is talking about the latest AI advancements and how we utilise them as a marketing agency to save time & improve our output. On top of that, the team discusses how AI will change marketing roles soon and how professionals need to upskill to keep their jobs safe.
0:00 Intro
0:54 Mark Zuckerberg
1:42 AI Glasses
5:09 Pushback on Wearable Tech
6:45 Impact on the Workplace
9:56 How We Use AI
14:07 AI Agents
15:41 AI Taking Entry-Level Roles
19:05 Using AI for Clients
22:00 Note Taking AI
23:43 AI For Marketing Roles
28:58 Labelling AI Copy
30:50 Potential Future of AI
33:15 Leveraging Teams with AI
34: 25 Should We Worry?
37:35 Outro
#socialmedia #socialmediamarketing #marketing #AI #artificialintelligence
----------
🐑 Learn more about us and how we can help your brand:
thesocialshepherd.com/
✨ SUBSCRIBE to The Social Shepherd UA-cam channel:
www.youtube.com/@thesocialshepherd/?sub_confirmation=1
🙌 Follow us!
LinkedIn: www.linkedin.com/company/the-social-shepherd/
Instagram: thesocialshepherd
TikTok: www.tiktok.com/@thesocialshepherdagency
Facebook: thesocialshepherdagency/
----------
The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.
Переглядів: 52
Відео
How to Get Your DREAM Social Media Job - The Ultimate Marketing Career Guide
Переглядів 21119 годин тому
Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing 🚀 This week, the team is talking about the different departments within a social media agency as well as their top advice on how to land your dream marketing job. Timestamps: 0:00 Intro 1:00 Influencer Marketing Roles 4:48 Organ...
Should Kids Use Social Media? Insights from Top Marketing Experts
Переглядів 14814 днів тому
Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing 🚀 This week, the team are talking about social media usage amongst kids and teenagers, from the point of view of the parents, as well as how they manage consumption and time spent online. Timestamps: 0:00 Intro 00:46 Approach to...
Is Influencer Marketing DEAD? The New Trends To Watch Out For In 2025
Переглядів 3,3 тис.21 день тому
Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing 🚀 This week, the team are talking about the future of Influencer Marketing and their predictions, including the rise of creators, nurturing communities and more. Timestamps: 0:00 Intro 0:27 Creators vs Influencers 2:32 The Indus...
TikTok Is Going To Get Banned in the US in 2025 | Predictions from Marketing Experts
Переглядів 23528 днів тому
Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing 🚀 This week, the team are talking about their social media predictions for the year ahead, including a very likely TikTok ban, the rise of social commerce, kids on social media and more. Timestamps: 0:00 Intro 0:41 Rise of Decen...
How 2024 Was Our TOUGHEST Year Yet: Building a Global Social Media Agency
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Are Celebrities The New Models & The Latest Marketing NEWS 🚀
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Is AI Going to Replace Marketing Roles? | Social Media Podcast
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How We Built a Global Social Media Marketing Agency in 6 Years | Challenges, Advice & More
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How Brands Can Prepare for Black Friday & Christmas 🚀
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How to Get a Job in Social Media Marketing & Career Advice From Industry Experts
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TikTok's BIGGEST Shopping Update & The Latest Social Media News 🚀
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AI Is Taking Over Marketing Jobs & More Social Media News 👀
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TikTok Shop Is Finally Launching in the EU & More Social Media NEWS 🚀
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How to Make AI Work For Your Business & Other Marketing NEWS 🚀
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Why Gen Z Is No Longer Watching TV & Other Marketing NEWS 🚀
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Is Meta Breaking GDPR Rules & Other Social Media News
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This is literally Gold. Especially for us beginners (trying to) get started in the industry!
We're pleased you found this episode helpful 🙌
ua-cam.com/video/-Oi2qmENRAo/v-deo.html
I have been watching you guys and sent you connection request on LinkedIn as well. I would be very happy if you both accept my request. btw, I am an agency founder as well. and that is the reason of trying to getting connected.
This conversation shines light on powerful strategies! I have combined Filter Bounce with my campaigns and the real-time verification has kept my bounce rate under 1%. It feels good to know my emails are landing where they should. If you are into cold emailing, definitely consider integrating Filter Bounce for better results!
Great discussion on agency challenges! Cold emailing can be rough, but I have seen real results using Filter Bounce with my other tools. The accuracy of email verification is impressive, I rarely see bounces now. With plans starting at just $10, it is definitely a sound investment. I recommend checking it out if you are chasing better deliverability.
I have been watching a lot of content on cold emailing lately, and your insights really hit the mark! For anyone just starting out, leveraging tools like Mystrika can make the difference. The warmup pool is truly the best I have found, and it provides a seamless experience. If you are goal-oriented, I suggest checking it out. The analytics are top-notch for tracking your campaigns!
Great content! Cold emailing, when approached well, can yield amazing results for agencies. While initially hesitant, I have found immense success with Do You Mail. The instantaneous DNS configuration was a game changer for me and the cost-effectiveness is a bonus! If you are looking for something solid, think of giving it a go.
Loved the clarity you brought to cold emailing! It is a fantastic way to connect if done right. I have been running my campaigns with Mystrika for a few months now and the automated bounce detection is phenomenal. It saves me from so much hassle. Plus, the AI writing assists a lot in personalizing messages. Seriously, if you are diving into this, Mystrika is worth a trial!
This video was a lifesaver for planning my Black Friday strategy! I have recently started using Filter Bounce along with Mystrika, and the combination is perfect. Filter Bounce is accurate verification ensures I maintain a low bounce rate, which is crucial for email success. If you are in the cold email game, you should try these tools to enhance your outreach.
This video was so helpful! Surviving the Black Friday madness is all about smart strategies. Since using Filter Bounce, I have been able to ensure my email list is kept clean and accurate, which is crucial. Maintaining a bounce rate under 1% has been a huge win for my cold email campaigns. You should think about using it alongside your current tools, it is made a big difference for me!
💛💛💚💚
❣️💙💙💛🧡
💞🎤💖🎙️💖
I do not knew it what to do for
what do you recommend to do to get hired without experience? a sample portfolio?
I am also working on social media but my channel is not growing. I have uploaded 1k videos but result is not good. Plz give me some suggestions.
Load of shit. Hes deleting bots of his platform and use lefties hate it
Im first❤
What approaches do you use to identify and target your ideal customer segments, and how do you evaluate the success of your marketing campaigns?
Yeah nah
New subscribers here, thank you for sharing! 😊
I hope the young aren't dumb enough to fall for her nonsence.
Still waiting for substantive issues to be discussed by Kamala. Y'all are focused on gender, age, and, race while COMPLETELY avoiding discussions on policy.
We focused on audience as we're sharing our opinion on their content marketing strategy which focuses on Gen Z, and not on politics (as we try to remain neutral as a business).
How she's been in office for 4 years as Vice president she called gen Z stupid so don't fall for her nonsense
We're only sharing our opining from a marketing perspective
No, because I won't bank roll communism
Tik tok is a nasty chinese control and corrupt tool... And gormless goldfish are gobbling it all down
Who searches on TikTok 😅
According to a study by Adobe, amongst many other studies with similar results, 41% of consumers have used TikTok as a search engine and 64% of Gen Z respondents have used TikTok as a search engine.
The Internet is the last bastion of free speech. Leave it the hell alone.
There should be Strict Guidelines given to all the "content creators" by all the platforms that, if the information shared by them don't have a Verified Source, they'd have to mention that its either their personal opinion or their personal experience. Otherwise they'd be flagged as sharing Misinformation. You can't exactly stop people from sharing their own opinion or their side of the story. But, you can opt for the methods like the above, that reduce Misinformation.
Same way as users are now required to label all AI generated content, there could be a way to label personal opinion when talking about certain topics like health, politics and similar subjects where reliable information is crucial.
@@thesocialshepherd Good point 👍
Its the comments sections and twitter that is controlling the narrative and therefore controlling the algorithms. I am a software engineer/AI expert of over 25 years, what has happened over the last few years is as follows. Firstly in the US there is a fanatical and loyal religious following, in some states (mainly republican but democrat as well) there are significant amounts of the population who literally spend all their time either online or on religious/state specific TV channels. They have only ever seen one type of message, they believe fanatically that certain belief systems are right and do not get any balanced views. This allowed certain people like Jordan Peterson, Ben Shapiro, Joe Rogan etc to build up a huge following. Religion is very well funded in the US, they take 10% of peoples salaries. AI bots have been around for 10 years, way before Chat GPT. When Elon took over Twitter 60% of the accounts where bots or paid tweeters. These bots are outside the algorithms as they focus on keywords, for example the church in USA is funding anti trans, pfizer funded anti astra zeneca covid because it was $2 and there shot was $100 and we are now seeing the middle east fund genocide/anti Israel bots. These bots follow people on twitter based on keywords, reply to tweets and then dominate the conversations. 99.99% of people have no idea they are bots. They also dominate video comment sections which use algorithms to show comments highest. This means that Taylor swift for example, the swifties all commented on her videos, the ones with the most likes and comments where the positive ones about her i.e. "her secret relationship" "words biggest singer" "she interacts with fans" and these keywords were in the top three comments underneath every video of her which made more people click on the video which made her part of every algorithm on every platform. Its using a large demographic to either create a positive story (taylor swift) or play on religious/political mid cortex beliefs (Jordan Peterson) but the alarming thing is people with the most money can create the most software bots which cannot be controlled by algorithms, especially on twitter. Sabrina carpenter grew because the switfies all took her on, Taylor Swift can't grow much more, she has more or less hit saturation but she can influence anybody she interacts with as she appears in the videos with the other person and the other person gets mass coverage because of the comments as explained above. SEO tip Email customer database and ask them to write a review on your products to be entered into £10,000 prize draw. e.g. Netflix ask for reviews of favourite show. They get millions of pages of unique content/long tail keywords such as actors/plots giving them a huge long tail keyword search presence. Same for any product you sell online be it cars, fashion etc.
A very intellectual conversation guys. Keep it up. Don't worry on the views your getting. See the quality than quantity. You will hit million for sure with a short period of time. Just keep on uploading new podcasts guys. LOVE FROM INDIAN MUSLIM!
Thank you for the kind words. Podcasts coming out every week!
Hiring Social Marketing Management Skills.
title says "Announcing the future of the business" 4 minutes in: blah blah blah 😞
Best day, best team 🫶🏻
Best week & the best team 🐏✨🚀
Why Elon Musk changed name to X on 24th July? Because X is 24 letter in alphabet ! 24th July 24 letter X
Great insights. My only note; MORE MANWAH!!! 😂
youtube.com/@ShuvoGamingMs?si=LsNdqf7g4surXrt8
Black friday is a heavily discounting period , where business need to set reasonable prices as possible , while they ensure that they don't loose profit and also still being competitive. I think consulting with marketing agencies like The Social Shepherd is a good decision so businesses can know how to go about doing the black Friday thing. #The only time you want to be a sheep.
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nice to see, can i Come visit ? maybe work for you ? hehe :)
Hey guys! I love the podcast and the newsletter.😊 I would love it even more if you included more practical examples when you explain these concepts, even if they are hypothetical💡💡
Hey Daniela, we'll definitely do this in the future!
So excited about this! Definitely going to sign up!
Thanks for joining our Creator Community! 🐑
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