You could say that Lance Hill’s career all started with analyzing Pizza Hut coupons (when in doubt, offer the BOGO!). In this episode, you’ll see why.
Lance has come a long way from slinging pizza deals, now serving as Global Head of Insights, Analytics and Measurement at HP. Having spent several decades in roles that sit at the intersection of art and science, he is fueled by working across diverse sectors including B2B technology, blue-chip CPG brands, and service providers.
His expertise lies in storytelling, informed by a deep understanding of business operations and partner and customer interactions.
Whether it’s currently planning global launches of new PCs or printers or previously working with Derek Jeter and Mia Hamm on Gatorade, Lance’s experiences have only reinforced his belief in the unifying, transcendent power of a great story - and we’re thrilled to have him on the podcast.
In this episode, Lance sits down with John Kiker, president of Medium Giant, to discuss:
How building content around tater tots and milkshakes laid an early foundation for Lance’s career journey
Why it takes art and science to fuel storytelling
The integral role and appeal of authenticity in marketing - and how nuance can be a game-changer
Why playing it safe is clamping down on creativity
The role of technology in our current world and how it has changed how we work - and create content
Ultimately, Lance is committed to a culture of data-driven decision-making, ensuring that every product, service and campaign has a story that is informed by deep insights and contributes to overarching business goals.
(Oh, and for the record, BOGOs always win.)
#GiantStoriesPodcast #MediumGiant #HP
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About Lance Hill
Lance Hill is a seasoned marketing and analytics leader with a proven track record of driving growth and innovation at global organizations. Currently serving as Global Head of Insights, Analytics and Measurement at HP, Lance is responsible for developing and executing data-driven strategies that drive innovation, inform business decisions and optimize marketing performance. Lance has held many positions within HP including Head of Marketing, NW Europe, Head of Commercial Marketing and VP, WW Insights for the Personal Systems division.
With a deep understanding of consumer behavior and market trends, Lance has also held leadership roles in various marketing disciplines, including brand strategy, commercial marketing, and digital marketing.
His expertise in data-driven decision-making and strategic planning has been instrumental in delivering successful campaigns for renowned brands such as HP, Gatorade, Sonic Drive-In, Reebok, UnderArmour and T-Mobile. Previously, he worked at several large advertising agencies including Element 79, Havas and TracyLocke where he led the strategic brand planning and media strategy,
Lance is based in San Diego, California.
Connect with Lance Hill
Website: www.hp.com/us-en/home.html
LinkedIn: www.linkedin.com/in/lance-h-9631a77/
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Connect with John Kiker
LinkedIn: www.linkedin.com/in/johnkiker/
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Giant Stories is a production of Medium Giant and our parent company, the Dallas News Corporation.
Interested in learning more about how your brand’s story can be better told and sold?
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