My guest on today’s show, Simon Severino, recently tweeted, the day before it becomes a breakthrough, it is a crazy idea. So keep rolling… Indeed! In his business Strategy Sprints that promises (and delivers on) doubling the revenue of SaaS and Service Businesses in 90 days, he has become a master of distilling the unique offering that his clients bring.
In today’s show, we talk about the different templates that Simon and his team use with clients to measure KPI’s and determine where they stand with the competition. He makes an important distinction between just knowing who your competitors are vs. also understanding what other options the potential client has. Once you determine where you are winning, you don’t have to reinvent things-you simply need to double down on your strengths.
We talk about these powerful templates-simple, intuitive spreadsheets that allow you to, in effect, draw your own vision of success, and map out how to get there. His business truly embodies the quote, “what gets measured, gets managed.” This episode is a must for anyone who wants to land better clients and gain their time back, without any further ado, on with the show!
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For transcript, actionable checklist, and links and resources, head on over to the episode show notes: www.marketingspeak.com/280
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Stephan Spencer:
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