Create High Ticket Coaching Offers Without Client Check-In Calls
So many Coaches feel weird about asking their clients - or anyone - for referrals. But the truth is, when you have a referral-based coaching business - one where you barely do any selling - you feel much more relaxed and happy in your business. And because of that, you’re a better coach and your clients get better results.
So let’s dive into how you can have that flowy, aligned, super impactful and highly profitable referral-based nutrition coaching business.
Source: Current Clients. System: Know when to ask. The best times to ask your current clients for referrals are when they first enroll and when they experience a big breakthrough/win/transformation. To turn asking for referrals into a system you’ll stick with, build the ask into your enrollment scripts, as well as in your client check-in agendas. I find it’s best to ask for these referrals on a call when you and the client can both share in the excitement. It’s okay for the client to give you the referral’s name and contact information, but it’s even better if they can facilitate the introduction via 3-way communication (email, text, Messenger, etc.)
Source: Past Clients. System: Reach out to check in on their progress. Sincerely reach out to your past clients once a quarter or so, and see how they’re doing. If they are still kicking ass & taking names, celebrate them! And ask who else they know that’s as awesome as they are, that would benefit from working with you.
Source: Other Peoples’ Networks (Gyms, PTs, health practitioners, Power Partners). System: First look into your current connections and see who you already know that has an audience of your soulmate clients. Think of a way to make a referral situation a win-win-win (for ex: they receive a referral commission, client is getting a transformation, you make more money), and reach out to schedule a call.
Create a little tracking system for yourself to keep track of your referrals. You’ll quickly find out who your best referral sources are so you know where to devote your time and energy. This System could be as basic as a Google Sheet and can include the Name of the person referring, name of the referral, and where you’re at in the process (intro/nurture/discovery/enrollment, etc). When it comes to referral incentives, I’ve found that gyms, PTs, health practitioners really enjoy receiving a small referral commission. Clients and past clients love receiving special little gifts. Whatever you decide to give as referral incentives, it’s a best practice to make sure you send out that incentive very shortly after the client enrolls. And hey - even if the referral doesn’t enroll, sending out a handwritten thank you card is very well received.
Referral-based businesses grow with ease, and you’re almost guaranteed to work only with soulmate clients. The key to implementing these strategies and making them work is your mindset. I want to offer you this thought to think each time you are planning to ask for a referral: It’s not about ME, it’s about THEM.
Yes, you have something to gain financially from investing your time, experience, and heart into working with your clients, but it is them who ultimately receive a priceless transformation. The ripple effect of a referral, that turns into a client, that achieves massive results is huge. And when you remember that, consistently asking for and receiving referrals is what will lead you to having a completely referral-based nutrition coaching business.
I’ve done it with my Certified Course Creation business, and Matt’s done it so well with Beyond Macros that we still get inquiries looking for nutrition coaching. And guess what? We refer them out to our amazing clients!
Now, if you’d like to grab our free Business Health Check course to see if referrals are the easiest lever for you to pull to have a more impactful and profitable nutrition coaching business, type “healthcheck” below.
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Beyond Macros helps nutrition & health coaches earn a full time income working part time hours by providing clients with a VIP Experience. If you want to create a coaching business you are proud of that changes clients lives and creates a ripple of impact - you're in the right place.
*** DISCLAIMER: just assume any client results we talk about our atypical. Do your research about Matt & the Beyond Macros team to make your own evaluation about our track record. Nothing is guaranteed in this world!