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Elevate Digital
United Kingdom
Приєднався 21 сер 2018
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Master Video Content Creation & Marketing
Video content and video marketing is by far one of the most effective ways to build trust with your audience and generate sales online.
However, with more and more brands creating content, it has also become extremely competitive and it can be more difficult than ever to stand out and cut through the noise with your video content.
In this video, I sat down with Jack Gaisford, the founder of Oydssey Agency, and Jack & his team have created over 2,000 videos for more than 300 brands and businesses over the past few years to help them grow with organic video.
Jack has also used his knowledge and experience with organic video to generate more than $1m in sales through his personal brand on LinkedIn.
We cover a range of topics like:
- Short-form vs long-form video content?
- What makes a truly great piece of video content?
- What are the best platforms to create content on?
- What metrics should you be tracking to measure the performance of video content?
- How long can you expect to see results from video?
- How to create video content even if you're in a 'boring' business?
0:00 - Intro
1:35 - Where To Start With Video Content & Common Mistakes
3:24 - The Purpose Of Video Content
4:38 - Metrics To Track For Video
7:39 - Shortform Vs Longform Content
13:02 - Does Setting & Environment Matter For Video?
14:09 - Creating Content For Each Stage Of The Funnel
17:17 - Best Platform To Create Video Content On
23:40 - Can Video Be Damaging For Brand Credibility?
25:13 - How Brands Like Liquid Death Cut Through In Competitive Markets
29:00 - Difference Between B2C & B2B Video Content
34:03 - Why Most Content/Ads Don't Work
This is an absolute masterclass on video marketing, so if you're really looking to double down on your video content and make the most out of your marketing efforts, you won't want to miss out on this!
🚀Check out Odyssey at: theodysseyagency.co.uk/
GET A FREE MARKETING REVIEW 💻
Want to increase your online visibility, lead and sales?
Book your FREE Digital Review today and we'll record you a personalised 10-20 minute video with practical suggestions on how to increase your traffic, leads and sales:
elevate-digital-solutions.com...
STAY ELEVATED WITH THE LATEST MARKETING TIPS 🚀
Twitter: elevatedigital2
Facebook: elevatedigit...
LinkedIn: www.linkedin.com/company/1182...
Instagram: elevatedigi...
WHO WE ARE 👋
Elevate Digital is a full-service digital marketing agency based in London. We help our clients grow through Search Engine Optimisation (SEO), Paid-Per-Click (PPC) Advertising, Web Design/Development and Conversion Rate Optimisation (CRO)
Video Content Creation
Video Marketing Tips
Video Marketing Training
Hero Hub Hygiene Strategy
Hero Hub Hygiene Content
Video Content Marketing
Learning Video Marketing
Video Marketing Tutorial
How To Make Social Media Videos
Video Marketing Strategy
Content Marketing Strategy
Master Video Content
Video Content Tips
How To Do Video Marketing
How To Do Video Content
What Makes Good Video Content
#videomarketing #videocontent #digitalmarketing #elevatedigital
However, with more and more brands creating content, it has also become extremely competitive and it can be more difficult than ever to stand out and cut through the noise with your video content.
In this video, I sat down with Jack Gaisford, the founder of Oydssey Agency, and Jack & his team have created over 2,000 videos for more than 300 brands and businesses over the past few years to help them grow with organic video.
Jack has also used his knowledge and experience with organic video to generate more than $1m in sales through his personal brand on LinkedIn.
We cover a range of topics like:
- Short-form vs long-form video content?
- What makes a truly great piece of video content?
- What are the best platforms to create content on?
- What metrics should you be tracking to measure the performance of video content?
- How long can you expect to see results from video?
- How to create video content even if you're in a 'boring' business?
0:00 - Intro
1:35 - Where To Start With Video Content & Common Mistakes
3:24 - The Purpose Of Video Content
4:38 - Metrics To Track For Video
7:39 - Shortform Vs Longform Content
13:02 - Does Setting & Environment Matter For Video?
14:09 - Creating Content For Each Stage Of The Funnel
17:17 - Best Platform To Create Video Content On
23:40 - Can Video Be Damaging For Brand Credibility?
25:13 - How Brands Like Liquid Death Cut Through In Competitive Markets
29:00 - Difference Between B2C & B2B Video Content
34:03 - Why Most Content/Ads Don't Work
This is an absolute masterclass on video marketing, so if you're really looking to double down on your video content and make the most out of your marketing efforts, you won't want to miss out on this!
🚀Check out Odyssey at: theodysseyagency.co.uk/
GET A FREE MARKETING REVIEW 💻
Want to increase your online visibility, lead and sales?
Book your FREE Digital Review today and we'll record you a personalised 10-20 minute video with practical suggestions on how to increase your traffic, leads and sales:
elevate-digital-solutions.com...
STAY ELEVATED WITH THE LATEST MARKETING TIPS 🚀
Twitter: elevatedigital2
Facebook: elevatedigit...
LinkedIn: www.linkedin.com/company/1182...
Instagram: elevatedigi...
WHO WE ARE 👋
Elevate Digital is a full-service digital marketing agency based in London. We help our clients grow through Search Engine Optimisation (SEO), Paid-Per-Click (PPC) Advertising, Web Design/Development and Conversion Rate Optimisation (CRO)
Video Content Creation
Video Marketing Tips
Video Marketing Training
Hero Hub Hygiene Strategy
Hero Hub Hygiene Content
Video Content Marketing
Learning Video Marketing
Video Marketing Tutorial
How To Make Social Media Videos
Video Marketing Strategy
Content Marketing Strategy
Master Video Content
Video Content Tips
How To Do Video Marketing
How To Do Video Content
What Makes Good Video Content
#videomarketing #videocontent #digitalmarketing #elevatedigital
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mobile games
This video got me my dream digital marketing job
This comment made my day 🙏 congratulations!!! 👏
This was great!! What platforms do you recommend for quizzes like the one in your video?
Outgrow and Typeform are great platforms for quizzes, but there's lots of others - you'll just want to check the integrations on whatever platform you use to make sure it integrates with your CRM/email marketing platform so you can then update/tag contacts accordingly 🙂
Great video with useful information ❤ thanks 🙏🏼
Awesome, super pleased you found it useful 🙏
How many questions should I answer in a day?
skibidi toilet
Lately online ads have been garbage quality for products/ services I don't want .
Hey there, excellent video. I can do better editing in your videos which can help you to get more engagement in your videos . Pls lmk what do you think?
❤❤ love it !
Nice and calm delivery style. Well done and thank you
Unless we are talking about a single airline traveling to your destination, when you buy an air ticket, you don't buy the benefit of getting there but the overall air carrier experience. The destination is irrelevant in this case.
Still work in 2024?
This is such a great video! Really enjoyed it and I so agree with you: the key with Quora is to focus on giving the best possible answer. Your video is also really focused on giving the best possible answer by the way! I loved it and will be watching more of your content. Thank you!
Haha amazing, I try to practice what I preach! Thanks so much for the kind words Sophie!
Very informative video.Did you manage to do a Linkedin ads only video?
Glad you found it useful :-) I sure did, you can find it here ua-cam.com/video/579ox--KFiM/v-deo.html
Really clever explanation and no unnecessary verbiage! Respect! + subscription
Much appreciated 🙏 glad it helped!
We had a sudden drop in Direct traffic and I've been looking into this a lot more now. This is a great explanation thanks
Super pleased it helped 🙌
This is a good method but unfortunately it takes too long to go through so many reviews just to find the customer pain points and interests. What do you think about using AI , such as ChatGPT or Claude AI, to help craft the customer avatar?
Really interesting. Thank you for the video.
Thank you so much for this!!! I really felt it could be just tracked in GA4 ...
Finally understand the Ad Quality Score!!!
excellent, helpful video
Glad it helped! 🙏
Nice - good explanation. One client of mine has seen a big uptick in Direct traffic and it is now the dominant channel.
Yeah, seems to be happening a lot right now, especially in certain countries, where are they based out of interest?
@@ElevateDigital US of A
@@Webometry Interesting, seems like that's where most of the rollout of these changes is happening right now!
This video was so solid. Thank you so much!
Glad you enjoyed it! ✌️
Is this a free software?
Very interesting. Thanks
What a helpful content.
Glad you found it helpful my friend 🙏
What an excellent video, you just answered so many of the questions I had. Going to watch again!
Awesome! Super pleased you found it useful 🙏
I have an interview tomorrow and I was hella stressed until I watched this video. Thank you!!!
Awesome!! 🙏😁 Good luck with the interview!
Thanks Tom. When I first spoke to you many years ago, I had around 300 subscribers. Now I have 1,350. I am watching what video performs well. And I have just started using shorts. As I write this, I have made a massive mistake by uploading a series of videos that flopped. But will bounce back and try again. It is exciting when your channel starts to grow. Thanks for sharing. Great video. :)
Amazing Peter!! 👏 That's a massive achievement! Keep making those mistakes, only way to improve!
Amazing, great job walking through every step. Super helpful for someone trying to better understand their campaign team's world to make planning and execution more efficient across teams.
Much appreciated, glad you found it valuable. 🙏
Hello, thanks for the information. Could you recommend books to study on these topics?
Why best vídeos have few views? This video is awesome!
this videos may be helpful for many, but not for , I prefer videos in detail , less talking and more about practically showing
Promo`SM
gave me everything. great job
Does Convertri allow you to make multiple funnels for different clients month after month. I understand there might be a cap but does convertri work for a freelance marketer with 3/4 clients a month
Yeah, you'll definitely want their agency plan though as even though the lower tier plans allow you to build multiple funnels with custom domains, you can only have one set of integrations at the account level The agency plan allows each funnel to have its own sub account with its own integrations
link not working
KPI knowledge is simple for paid but there is not enough coverage on more complicated stats
You said at 18:40 that if were consistent at posting regularly to Quora after several months "I promise you that you'll see significant traffic to your website" How much traffic do you get to your website monthly from Quora? Thanks!
please i want to ask you can i do that with any website programmed with any language for example php or python or wordpress ??
The principles apply to any type of website, it's just the actual process to do things like updating meta information, page headings etc will obviously be different depending on your CMS, programming language etc...
And how can I lead people to my Instagram profile? Can I link a post of my profile on the answers?
You should be able to, just depends if there's any specific moderation rules on the question or the space it's been posted on
What to do if my website is affected by this update? How to get back traffic?
Good stuffs on analytics
Would love to see the procure practically
This took me 4 hrs looking reading for the right information . You are best keep doing the hard work and making this looks simple
🙏
ua-cam.com/video/Chn4SZWnJbc/v-deo.html
This was a lot of value!
🙏🙏
Your videos are amazing. I really like it. I am a new subscriber to your channel. Can I talk with you bro?
Thanks man, glad you liked them! 🙏
Yes. Can i talk with you?@@ElevateDigital
This video meant a lot to me. I usually work with LinkedIn ads campaign. I have setup 130+ LinkedIn ads campaign outside of Fiverr market place. Every campaign was successful. I still provide LinkedIn ads service.
Great information ! Exactly what I needed
Woohooo, glad it helped! 🙏