Elevate Digital
Elevate Digital
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Master Video Content Creation & Marketing
Video content and video marketing is by far one of the most effective ways to build trust with your audience and generate sales online.
However, with more and more brands creating content, it has also become extremely competitive and it can be more difficult than ever to stand out and cut through the noise with your video content.
In this video, I sat down with Jack Gaisford, the founder of Oydssey Agency, and Jack & his team have created over 2,000 videos for more than 300 brands and businesses over the past few years to help them grow with organic video.
Jack has also used his knowledge and experience with organic video to generate more than $1m in sales through his personal brand on LinkedIn.
We cover a range of topics like:
- Short-form vs long-form video content?
- What makes a truly great piece of video content?
- What are the best platforms to create content on?
- What metrics should you be tracking to measure the performance of video content?
- How long can you expect to see results from video?
- How to create video content even if you're in a 'boring' business?
0:00 - Intro
1:35 - Where To Start With Video Content & Common Mistakes
3:24 - The Purpose Of Video Content
4:38 - Metrics To Track For Video
7:39 - Shortform Vs Longform Content
13:02 - Does Setting & Environment Matter For Video?
14:09 - Creating Content For Each Stage Of The Funnel
17:17 - Best Platform To Create Video Content On
23:40 - Can Video Be Damaging For Brand Credibility?
25:13 - How Brands Like Liquid Death Cut Through In Competitive Markets
29:00 - Difference Between B2C & B2B Video Content
34:03 - Why Most Content/Ads Don't Work
This is an absolute masterclass on video marketing, so if you're really looking to double down on your video content and make the most out of your marketing efforts, you won't want to miss out on this!
🚀Check out Odyssey at: theodysseyagency.co.uk/
GET A FREE MARKETING REVIEW 💻
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WHO WE ARE 👋
Elevate Digital is a full-service digital marketing agency based in London. We help our clients grow through Search Engine Optimisation (SEO), Paid-Per-Click (PPC) Advertising, Web Design/Development and Conversion Rate Optimisation (CRO)
Video Content Creation
Video Marketing Tips
Video Marketing Training
Hero Hub Hygiene Strategy
Hero Hub Hygiene Content
Video Content Marketing
Learning Video Marketing
Video Marketing Tutorial
How To Make Social Media Videos
Video Marketing Strategy
Content Marketing Strategy
Master Video Content
Video Content Tips
How To Do Video Marketing
How To Do Video Content
What Makes Good Video Content
#videomarketing #videocontent #digitalmarketing #elevatedigital
Переглядів: 695

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КОМЕНТАРІ

  • @MobifyPK
    @MobifyPK 6 днів тому

    mobile games

  • @agabamilton1761
    @agabamilton1761 11 днів тому

    This video got me my dream digital marketing job

    • @ElevateDigital
      @ElevateDigital 11 днів тому

      This comment made my day 🙏 congratulations!!! 👏

  • @gabriellehynds7384
    @gabriellehynds7384 12 днів тому

    This was great!! What platforms do you recommend for quizzes like the one in your video?

    • @ElevateDigital
      @ElevateDigital 12 днів тому

      Outgrow and Typeform are great platforms for quizzes, but there's lots of others - you'll just want to check the integrations on whatever platform you use to make sure it integrates with your CRM/email marketing platform so you can then update/tag contacts accordingly 🙂

  • @gdesign6173
    @gdesign6173 15 днів тому

    Great video with useful information ❤ thanks 🙏🏼

    • @ElevateDigital
      @ElevateDigital 15 днів тому

      Awesome, super pleased you found it useful 🙏

  • @r.ssumedh7626
    @r.ssumedh7626 25 днів тому

    How many questions should I answer in a day?

  • @thrice2390
    @thrice2390 29 днів тому

    skibidi toilet

  • @turboprint3d
    @turboprint3d Місяць тому

    Lately online ads have been garbage quality for products/ services I don't want .

  • @byteemedia
    @byteemedia Місяць тому

    Hey there, excellent video. I can do better editing in your videos which can help you to get more engagement in your videos . Pls lmk what do you think?

  • @naritkanjana-asawa7448
    @naritkanjana-asawa7448 Місяць тому

    ❤❤ love it !

  • @xdebono7613
    @xdebono7613 Місяць тому

    Nice and calm delivery style. Well done and thank you

  • @gppg6290
    @gppg6290 Місяць тому

    Unless we are talking about a single airline traveling to your destination, when you buy an air ticket, you don't buy the benefit of getting there but the overall air carrier experience. The destination is irrelevant in this case.

  • @serateable
    @serateable Місяць тому

    Still work in 2024?

  • @SophieSionByde
    @SophieSionByde 2 місяці тому

    This is such a great video! Really enjoyed it and I so agree with you: the key with Quora is to focus on giving the best possible answer. Your video is also really focused on giving the best possible answer by the way! I loved it and will be watching more of your content. Thank you!

    • @ElevateDigital
      @ElevateDigital 2 місяці тому

      Haha amazing, I try to practice what I preach! Thanks so much for the kind words Sophie!

  • @user-ym3ux6kf5r
    @user-ym3ux6kf5r 2 місяці тому

    Very informative video.Did you manage to do a Linkedin ads only video?

    • @ElevateDigital
      @ElevateDigital 2 місяці тому

      Glad you found it useful :-) I sure did, you can find it here ua-cam.com/video/579ox--KFiM/v-deo.html

  • @RobertDoyle-fr2df
    @RobertDoyle-fr2df 2 місяці тому

    Really clever explanation and no unnecessary verbiage! Respect! + subscription

    • @ElevateDigital
      @ElevateDigital 2 місяці тому

      Much appreciated 🙏 glad it helped!

  • @shelbystorme
    @shelbystorme 3 місяці тому

    We had a sudden drop in Direct traffic and I've been looking into this a lot more now. This is a great explanation thanks

  • @lollercoaster247
    @lollercoaster247 3 місяці тому

    This is a good method but unfortunately it takes too long to go through so many reviews just to find the customer pain points and interests. What do you think about using AI , such as ChatGPT or Claude AI, to help craft the customer avatar?

  • @FLIPSREO
    @FLIPSREO 3 місяці тому

    Really interesting. Thank you for the video.

  • @gdumaguing
    @gdumaguing 3 місяці тому

    Thank you so much for this!!! I really felt it could be just tracked in GA4 ...

  • @pillowweights
    @pillowweights 3 місяці тому

    Finally understand the Ad Quality Score!!!

  • @tuber139
    @tuber139 3 місяці тому

    excellent, helpful video

  • @Webometry
    @Webometry 3 місяці тому

    Nice - good explanation. One client of mine has seen a big uptick in Direct traffic and it is now the dominant channel.

    • @ElevateDigital
      @ElevateDigital 3 місяці тому

      Yeah, seems to be happening a lot right now, especially in certain countries, where are they based out of interest?

    • @Webometry
      @Webometry 3 місяці тому

      @@ElevateDigital US of A

    • @ElevateDigital
      @ElevateDigital 3 місяці тому

      @@Webometry Interesting, seems like that's where most of the rollout of these changes is happening right now!

  • @gnlzjavier
    @gnlzjavier 4 місяці тому

    This video was so solid. Thank you so much!

  • @Al-himathy
    @Al-himathy 4 місяці тому

    Is this a free software?

  • @livingyourbestlife101
    @livingyourbestlife101 4 місяці тому

    Very interesting. Thanks

  • @taofeekjunaid1388
    @taofeekjunaid1388 4 місяці тому

    What a helpful content.

    • @ElevateDigital
      @ElevateDigital 4 місяці тому

      Glad you found it helpful my friend 🙏

  • @groundbreakingdig
    @groundbreakingdig 5 місяців тому

    What an excellent video, you just answered so many of the questions I had. Going to watch again!

    • @ElevateDigital
      @ElevateDigital 5 місяців тому

      Awesome! Super pleased you found it useful 🙏

  • @chandralekhamonda6916
    @chandralekhamonda6916 5 місяців тому

    I have an interview tomorrow and I was hella stressed until I watched this video. Thank you!!!

    • @ElevateDigital
      @ElevateDigital 5 місяців тому

      Awesome!! 🙏😁 Good luck with the interview!

  • @peterpaulparker
    @peterpaulparker 5 місяців тому

    Thanks Tom. When I first spoke to you many years ago, I had around 300 subscribers. Now I have 1,350. I am watching what video performs well. And I have just started using shorts. As I write this, I have made a massive mistake by uploading a series of videos that flopped. But will bounce back and try again. It is exciting when your channel starts to grow. Thanks for sharing. Great video. :)

    • @ElevateDigital
      @ElevateDigital 5 місяців тому

      Amazing Peter!! 👏 That's a massive achievement! Keep making those mistakes, only way to improve!

  • @linga389
    @linga389 5 місяців тому

    Amazing, great job walking through every step. Super helpful for someone trying to better understand their campaign team's world to make planning and execution more efficient across teams.

    • @ElevateDigital
      @ElevateDigital 5 місяців тому

      Much appreciated, glad you found it valuable. 🙏

  • @carlosaliaga3230
    @carlosaliaga3230 6 місяців тому

    Hello, thanks for the information. Could you recommend books to study on these topics?

  • @seunomeaqui_
    @seunomeaqui_ 6 місяців тому

    Why best vídeos have few views? This video is awesome!

  • @mohammadtanvirurrashid9444
    @mohammadtanvirurrashid9444 6 місяців тому

    this videos may be helpful for many, but not for , I prefer videos in detail , less talking and more about practically showing

  • @rasiawillmott9250
    @rasiawillmott9250 6 місяців тому

    Promo`SM

  • @shikharpatel
    @shikharpatel 6 місяців тому

    gave me everything. great job

  • @michaelcarter9097
    @michaelcarter9097 6 місяців тому

    Does Convertri allow you to make multiple funnels for different clients month after month. I understand there might be a cap but does convertri work for a freelance marketer with 3/4 clients a month

    • @ElevateDigital
      @ElevateDigital 6 місяців тому

      Yeah, you'll definitely want their agency plan though as even though the lower tier plans allow you to build multiple funnels with custom domains, you can only have one set of integrations at the account level The agency plan allows each funnel to have its own sub account with its own integrations

  • @ganeshstf
    @ganeshstf 7 місяців тому

    link not working

  • @alanakarmiol5768
    @alanakarmiol5768 7 місяців тому

    KPI knowledge is simple for paid but there is not enough coverage on more complicated stats

  • @jc4evur661
    @jc4evur661 7 місяців тому

    You said at 18:40 that if were consistent at posting regularly to Quora after several months "I promise you that you'll see significant traffic to your website" How much traffic do you get to your website monthly from Quora? Thanks!

  • @alichannel1143
    @alichannel1143 7 місяців тому

    please i want to ask you can i do that with any website programmed with any language for example php or python or wordpress ??

    • @ElevateDigital
      @ElevateDigital 7 місяців тому

      The principles apply to any type of website, it's just the actual process to do things like updating meta information, page headings etc will obviously be different depending on your CMS, programming language etc...

  • @guil5605
    @guil5605 7 місяців тому

    And how can I lead people to my Instagram profile? Can I link a post of my profile on the answers?

    • @ElevateDigital
      @ElevateDigital 7 місяців тому

      You should be able to, just depends if there's any specific moderation rules on the question or the space it's been posted on

  • @TheFinancialSorcery
    @TheFinancialSorcery 7 місяців тому

    What to do if my website is affected by this update? How to get back traffic?

  • @manishneermul2112
    @manishneermul2112 7 місяців тому

    Good stuffs on analytics

  • @MrCena-nv5cy
    @MrCena-nv5cy 8 місяців тому

    Would love to see the procure practically

  • @RooseveltDavisJr
    @RooseveltDavisJr 8 місяців тому

    This took me 4 hrs looking reading for the right information . You are best keep doing the hard work and making this looks simple

  • @mindfullmallu7511
    @mindfullmallu7511 8 місяців тому

    ua-cam.com/video/Chn4SZWnJbc/v-deo.html

  • @Dylanareads
    @Dylanareads 8 місяців тому

    This was a lot of value!

  • @anikdas6964
    @anikdas6964 8 місяців тому

    Your videos are amazing. I really like it. I am a new subscriber to your channel. Can I talk with you bro?

    • @ElevateDigital
      @ElevateDigital 8 місяців тому

      Thanks man, glad you liked them! 🙏

    • @anikdas6964
      @anikdas6964 8 місяців тому

      Yes. Can i talk with you?@@ElevateDigital

  • @mkh_digital_markerting_agency
    @mkh_digital_markerting_agency 8 місяців тому

    This video meant a lot to me. I usually work with LinkedIn ads campaign. I have setup 130+ LinkedIn ads campaign outside of Fiverr market place. Every campaign was successful. I still provide LinkedIn ads service.

  • @Marketingparalatinos_
    @Marketingparalatinos_ 8 місяців тому

    Great information ! Exactly what I needed