Overview:
Welcome to Building Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX⁠⁠⁠⁠.
This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.
Episode Details:
In this episode of the Building Great Experiences podcast, Drew Burdick and Joe Bell discuss the critical intersection of marketing and customer experience (CX). They explore how understanding customer needs and experiences can significantly impact business success. The conversation covers the importance of measuring CX, the role of brand equity, and highlights companies like HubSpot and Notion that excel in creating value for their customers. They also provide actionable strategies for mid-size companies to enhance their marketing and customer experience efforts, emphasizing the need for a customer-centric culture.
Connect w/ Joe Bell:
⁠www.linkedin.com/in/joe-bell2022/⁠
Connect w/ Drew & StealthX:
⁠⁠www.linkedin.com/in/drewhburdick/⁠⁠⁠⁠stealthx.co⁠